The Folklore Group

The Folklore Shop partners with Pop Up Home and UNREPD to bring a unique retail experience to Los Angeles. This collaboration unites our curated selection of sustainable, diverse, and innovative global brands with Pop Up Home’s expertise in creating immersive retail environments. From October 17 to October 30, discover brands that align with your values of sustainability and global consciousness. This pop-up offers more than just shopping. Engage with brand creators, enjoy exclusive events, and become part of a community that’s reshaping the retail landscape. Join us in this celebration of purposeful retail. Visit shop.thefolklore.com for event details and a preview of featured brands.

What a night! The Folklore London Experience was everything we hoped for and more. The energy in the room was electric, the connections were genuine, and the insights were invaluable. We’re grateful to everyone who joined us and made this event special. From brand owners to industry leaders and creative entrepreneurs, you all brought your unique perspectives and passion to the table. The highlight of the evening was undoubtedly the powerful conversation between The Folklore Group founder, Amira Rasool , and AMAKA Studio founder, Adaora O Their candid discussion on foundership, brand-building, and navigating the challenges of raising over $8 million collectively was both inspiring and eye-opening. But here’s the thing: this is just a taste of what The Folklore community is all about. We’re creating spaces like this all around the world, where innovators and game-changers come together to learn, grow, and collaborate. Are you a brand or service provider looking to be part of experiences like this? Ready to tap into a global network of industry pioneers? It’s time to join The Folklore. Sign up and gain access to our community events, resources, and a powerful network that’s reshaping the industry. https://lnkd.in/ejnz3esv #TheFolklore #TheFolklorexAMAKA

"There are things that might slip through the cracks that you don't even realize is an expense that goes into creating a product." Osaremi Sade Parham of x+o consulting shares this insight in our recent webinar on strategic pricing for retail brands. She breaks down the hidden costs that impact your bottom line and offers strategies to price for profit. Want to dive deeper? Join The Folklore and access this session, plus more resources to grow your retail business. https://lnkd.in/ejnz3esv Current members: Log in to The Resource Hub to watch the full recap!

Two days left to secure your spot at our London event, featuring a game-changing conversation on foundership and brand-building. This Thursday, October 10th, join Amira Rasool, CEO and Founder of The Folklore Group and Adaora O, CEO and Founder of AMAKA Studio as they share insights from their journeys of raising over $8 million in funding collectively. Whether you’re a brand founder or a creative entrepreneur, this is your chance to learn from two powerhouses shaping their respective industry’s. Don’t let this opportunity slip away. RSVP for The Folklore London Experience https://lnkd.in/dfTkDBXs

Remember that spark of excitement when you first discovered your passion for retail and e-commerce? We're offering a chance to turn that spark into real-world experience. At The Folklore, we're on a mission to showcase diverse, sustainable, and innovative global brands. Now, we're looking for an E-commerce Intern to join our dynamic team and be part of this journey. This isn't just an internship, it's your backstage pass to the world of global retail. You'll be hands-on, learning the ins and outs of e-commerce from a team that's redefining the industry. Ready to take the first step in your retail tech career? Send your application to [email protected].

Ever feel like you’re meant to be in the room with the right people, the right energy, and real connections? Thursday, October 10th, The Folklore London Experience is exactly that. We’ve partnered with AMAKA Studio to bring you a night full of real conversations, true connections, and a vibe that makes building community in this industry feel less like work and more like possibility. From 6-9pm in the heart of London, join brand owners, industry leaders, and creatives for a night where ideas flow freely. Who knows — your next collaborator could be right there in the room. Spots are limited, so don’t sleep on it. RSVP here before they’re gone https://lnkd.in/dfTkDBXs Because being part of The Folklore means you’re always in the right room.

Discover how The Folklore Source connects your brand with a network of vetted manufacturers that can bring your creative visions to life. Whether you need ethical production practices, high-quality craftsmanship, or scalable solutions, our platform simplifies finding and engaging with the right manufacturing partners. Elevate your brand's production process and ensure your products meet the highest standards. To become a member of The Folklore, sign up for a 14-day free trial to access The Folklore Source and unlock the full potential of your brand. https://lnkd.in/ejnz3esv

Our next webinar is a members-only session that covers the secrets to pricing your products for direct to consumer and wholesale titled “How to Price Your Brand’s Products for Maximum Profit“. This session’s speaker is Osaremi Sade Parham a retail consultant, the co-founder of x+o consulting and proud The Folklore Source freelancer, and our interactive webinar will equip small and emerging brands with strategies to ensure long-term success and profitability. Not a member yet? Sign up to join The Folklore today to access this and other exclusive webinars, curated resources, and tools designed to elevate your brand. Start your 14-day free trial now https://lnkd.in/ejnz3esv

The Folklore Shop Pop-Up arrives in Los Angeles! Immerse yourself in a curated selection of sustainable, diverse, and innovative global brands. Connect with visionary creators and discover pieces that reflect your values. Experience multiple shopping events, access exclusive discounts, and be part of a community shaping the future of conscious retail. Join us in redefining the art of purposeful shopping. Visit the https://lnkd.in/dk7Et2nR to learn more. #TheFolklorePopUp #ShopWithPurpose