The Fashion Marketing Analyst

LOEWE stores across the continent and beyond, tucked in the hills of Porto Cervo, the villages of Mykonos, and the streets of Portofino. Via La Passeggiata 3b, Porto Cervo. Via Roma 20, Portofino. Building 7, Nammos Village, Mykonos. Giannou Kranidioti 11, Limassol. Strönwai 3, Sylt. Merkez Mah, Çökertme Cad, Yalıkavak, Bodrum. Find out more on loewe.com #LOEWE

Hi! I recently completed the Inside LVMH certification program, gaining valuable insights into the luxury industry. The 8-week course covered: - LVMH & The Luxury Industry - Luxury & Society - Creation & Branding - Retail & Customer Experience I learned about heritage-based marketing, digital integration in retail, and omnichannel experiences, all essential for today's luxury market, and for the Fashion Industry. Combining my passion for technology, luxury, marketing, and fashion, I’m excited to apply these insights to future opportunities 😊🎉 #insidelvmh #fashionindustry #fashionbusiness #branding #luxuryfashion #fashion

SHEIN is bad news for people and the planet 👎🏾👎🏼👎🏽👎🏿👎🏻 Yet for many, fast fashion is still a go-to—and a huge barrier in leaving a brand like SHEIN is knowing where to go instead. Thankfully, we’ve got 11 more sustainable, more ethical brands to share with anyone who is looking for alternatives. These brands include… ❣️ AFENDS, a leader in organic hemp fashion ❣️ CHNGE, which makes with 100% organic materials ❣️ SPELL uses low impact materials ❣️ WAWWA makes organic, Fairtrade, vegan wears ❣️ Wildflo Studio minimises waste via limited production runs ❣️ Yes Friends is certified vegan and Fairtrade Share with any friends who might need SHEIN alternatives and learn all about these “Good” and “Great” brands here → https://lnkd.in/eYKNETbm Are you a more sustainable brand who is doing the work? Or hoping to improve your relationship to sustainability? Reach out to us here → https://lnkd.in/eigJM7z9

To celebrate the return of tennis’s oldest tournament, Ralph Lauren’s flagship store on Bond Street, London has been reimagined with Wimbledon-inspired details. The bold green stripes are inspired by the iconic courts of Wimbledon along with floral accents and coffee, tea and juice available for all tennis fans. What do you think of the creative retail space?

Cashmere is on trend—and so in demand that herders in places like Mongolia have to farm more wool from goats, which in turn eat more grass, which transforms lush green pastures into deserts 😟 Something as “simple” as the demand for cashmere demonstrates the direct relationship between fashion and biodiversity, and the impact of viewing animals and nature simply as commodities 🍃 Biodiversity is important because it encompasses the amazing variety of life on Earth 🏞️ Unfortunately, the fashion industry is disrupting this: swipe to learn how. If your company or brand needs help understand its impact on ecosystems, Good On You can help → https://lnkd.in/gW6eYeSR

If you’ve been following me for a while, you know that I’m OBSESSED with the intersection of fashion, consumer behavior, psychology, and sustainability. I’m fascinated by the WHY behind what we buy and how we can leverage this understanding to create sustainably focused products, services, experiences, and systems consumers genuinely want to engage with and buy. While we often say that consumers have the power to drive change, the sustainable fashion community still lacks a deep understanding of the psychology and behavioral science that motivates consumer behavior. Consequently, we struggle to create products, services, and systems that people actually want to participate in and buy. That’s exactly what we explore on the Green Behavior podcast! We aim to bridge the gap by exploring what truly drives consumer behavior and leveraging this understanding to drive meaningful and sustainable change in the fashion industry and beyond. I’m excited to be recording two episodes this week — one with Kristy Caylor and another with Prof Carolyn Mair PhD! It’s time to stop telling people to 'buy less, buy better' as though that’s the end-all be-all to change their behavior, but instead to focus on understanding what truly motivates their purchasing decisions and using that insight to make sustainability more attractive and accessible. So whether you're an industry professional, a sustainability advocate, or simply curious about how psychology influences your purchasing decisions in fashion, this podcast is for you. 🎧 Spotify: https://lnkd.in/gsy_virf 🎧 Apple Podcasts: https://lnkd.in/ecug_UAK

France has not only been a historical leader in fashion, but it also continues to be an epicenter of creativity, innovation, and sophistication in the industry. Thanks to this, it is evident that its strongest (fashion) brands are part of the French market, where they represent 22% of the participation in this ranking. 👏🏼 From a business and marketing perspective, it is clear that despite being well-positioned, this only demonstrates consistency in their brand and the evolution they have undergone since their founding. All of this is built on values, communication, and constancy towards customers. 😌 Moreover, I love seeing the textile sector leading these surveys, as the fashion business is not just about clothes and runways, but represents a significant economic and social contribution. 👗

It is widely known that an increasing number of fashion companies are irresponsibly betting on fast fashion. This strong business model promises quick and substantial returns, at least for now. To sustain this model, brands constantly survey their potential markets. The countries with the highest online shopping rates are: 1. China and Korea 2. The United States On average, daily purchases exceed 100 dollars. In the fashion sector, the United States leads the retail market for personal consumption. 🤔 This makes me wonder: why aren't more taxes or regulations being imposed on this market? While other countries recognize the global issues caused by poor practices in this industry, Latin America is also a major consumer of fast fashion due to its low prices and quick access to the latest trends. Today, we consume 60% more 🚩 clothing than 15 years ago, and a garment is worn about 10 times before being discarded. Although fast fashion offers short-term economic benefits, its environmental and social consequences are alarming. Are we willing to continue supporting a consumption model that sacrifices sustainability for immediacy? 😓 #fashionblog #fashionbusiness #fashionmarketing #blog #climatechange

Did you know that the people who make our jeans are often subject to last-minute order cancellations and delayed delivery requests from large fashion brands? 👖 Suppliers accept that fashion brands should and do have strict rules for delayed deliveries, poor quality, and broken business promises. Yet there is nothing in writing to protect suppliers from fashion brands imposing last-minute order delays, retrospective discounts, late payment or order cancellations. The result is that supply chain workers are not paid or let go because their employer cannot guarantee consistent cash flow to absorb the shocks they receive from fashion brands. This survey conducted by Ethical Denim Council is a chance to anonymously share what you think of these practices as a buyer and wearer of jeans. Take the survey: https://lnkd.in/eFrAbNsa

It’s that time of year: #FashionRevolutionWeek starts this Monday, 15 April 💚 All next week, we’ll be dedicating posts to Fashion Revolution, which turns ten this year. Started in response to the Rana Plaza factory collapse as seven days of action, this year will extend to ten days of action. This week is about taking action to create a fashion industry that works for everyone, that prioritises the planet, people, and animals over profit. How can you get involved? Swipe for an outlook of happenings and items of interest next week. Mark your calendars—and tag us on posts sharing your involvement! Find more information on events and activities here → https://lnkd.in/gANTz-3g