The CPG View congratulates Deepak Jose in his new role as Vice President - Head of Data Sciences & Business Intelligence at Niagara Bottling. The CPG View Podcast (Apple, Spotify, Google, etc) Page: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview
The CPG View
Broadcast Media Production and Distribution
Atlanta, GA 3,458 followers
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG.
About us
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG. We look forward to playing a small part in moving the community forward, through Education, Encouragement and Empowerment. The mission is to empower global leaders to win in CPG. The CPG View is underpinned by 6 core pillars: 1. Industry news 2. Market data 3. Digital shelf 4. Digital strategy 5. Media (social/retail) 6. Leadership empowerment We feel that we can serve a distinct need in the market, driving sustained value creation for our community and it's members. If you have seen value in anything I have shared over the years, I would be appreciative if you consider following The CPG View on LinkedIn, Spotify and Apple. Podcast Page: https://www.podpage.com/the-cpg-view/
- Industry
- Broadcast Media Production and Distribution
- Company size
- 2-10 employees
- Headquarters
- Atlanta, GA
- Type
- Privately Held
Locations
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Primary
Atlanta, GA 30004, US
Employees at The CPG View
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Don “eCommerce” Brett
President, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast 🎙️…
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David Luellen
Director of Sales for Work Hose (hose products) at The Creative Product Group.
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Laura Brett
Chief Operating Officer at The CPG View
Updates
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Out Now, "Unlocking Digital Growth: Strategies for Success in Today's Competitive Market" on The CPG View featuring Doug Jensen, Head of New Parternships at Pattern®. 🏆 Tune in as we explore how to optimize sales channels, leverage data for business growth, and navigate the challenges of today’s competitive landscape. Whether you're aiming to stay ahead of industry trends or looking for actionable strategies to accelerate your business, this episode is packed with valuable insights to help you thrive in the digital world. 🎧🔥 Check out The CPG View Podcast on platforms like Apple, Spotify, Google, and more: 👇🏼 https://lnkd.in/eP2z5abt In Parternship with DataWeave. #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview
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President, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast 🎙️ “eCommerce” is our middle name.
eCommerce: Ad Dollar Growth and The Elephant in the Room ✨ Great data from the EMARKETER forecast highlights ad dollar investments across major platforms. Core Question: (1) How can brands optimize ad spend on leading platforms for maximum ROI? By the numbers: (5) 🎉 $29 billion <> Total ad $ growth (AMZ + other) 🎉 $22 billion <> Amazon ad $ growth 🎉 $14 billion <> Alphabet Inc. ad $ growth 🎉 $13 billion <> Meta ad $ growth 🎉 $5 billion <> TikTok ad $ growth Now What? (2) 1️⃣ Prioritize Amazon for retail-focused ad campaigns. 2️⃣ Expand into emerging platforms like TikTok to capture newer audiences. Roger Dunn — great share from you. #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin
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The CPG View congratulates Diana Macia in her new role as Director of Omni-Commerce with the US Salty team at Kellanova. The CPG View Podcast (Apple, Spotify, Google, etc) Page: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview
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🚀 Coming Soon on The CPG View Podcast! 🚀 Join us for an insightful conversation with Doug Jensen, Head of New Partnerships at Pattern®! 🏆 Doug will share his expertise on optimizing sales channels, harnessing data for business growth, and overcoming the challenges of today’s competitive market. Whether you’re looking to stay ahead of industry trends or seeking practical strategies to accelerate your business, this episode is filled with valuable insights to help you succeed in the digital world. 🎧🔥 🗓 Tune in on October 11th! Available on Apple, Spotify, Google, and more! 📲🔗 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin
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The CPG View congratulates Skye Frontier in his new role as Executive Vice President at Incremental. The CPG View Podcast (Apple, Spotify, Google, etc) Page: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview
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🚀 Coming Soon on The CPG View Podcast! 🚀 Get ready for an enlightening conversation with Doug Jensen, Head of New Partnerships at Pattern®! 🏆 Doug will dive into strategies for optimizing sales channels, leveraging data for growth, and navigating the challenges of today’s market. Whether you’re looking to stay ahead of industry trends or implement actionable tactics to drive your business forward, this conversation is packed with expertise that can help you thrive in the digital space. 🎧🔥 🗓 Mark your calendars for October 11th! Catch us on Apple, Spotify, Google, and more! 📲🔗 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview
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🚀 Coming Soon on The CPG View Podcast! 🚀 Get ready for an enlightening conversation with Doug Jensen, Head of New Partnerships at Pattern®! 🏆 In this episode, Doug will share invaluable insights and strategies for adapting to the evolving eCommerce landscape, optimizing sales channels, and leveraging data for sustainable growth. Don’t miss your chance to learn from an industry leader at the forefront of navigating these significant market shifts! 🎧🔥 🗓 Mark your calendars for October 11th! Catch us on Apple, Spotify, Google, and more! 📲🔗 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview
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President, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast 🎙️ “eCommerce” is our middle name.
eCommerce: The Power of Omnichannel in Grocery Profitability 🔥 Great report by the ReThink Retail and VTEX teams. Core Question: (1) How can grocers optimize profitability as ecommerce continues to gain momentum in the grocery sector? Fun Facts: (6) 🎉 70% <> of online shoppers say BOPIS (buy online, pick up in-store) significantly enhances their shopping experience. 🎉 60% <> of consumers prefer home delivery for grocery orders. 🎉 47% <> make additional purchases when picking up online orders. 🎉 45% <> of shoppers value real-time order tracking. 🎉 25% <> increase in conversion from personalized promotions. 🎉 Product assortment <> is the second most important factor when choosing an online grocery service. Key Strategies: (4) 🔥 Maximize Convenience — Enhance fulfillment options like BOPIS and home delivery. 🔥 Leverage Marketplaces — Increase AOV by offering a broad, high-margin product assortment. 🔥 Drive Profitability — Use targeted ads and personalized promotions to boost conversion rates. 🔥 Future-Proof with AI — Reinforce strategies with AI to stay competitive. Now What?: (2) 1️⃣ Adopt Omnichannel Strategies — To maximize revenue and meet growing consumer expectations, focus on improving fulfillment and delivery options. 2️⃣ Personalize Promotions — Tailor promotions to individual preferences to increase conversions and profitability. Happy to share (14 pg). #ecommerce #grocery #omnichannel #strategy #retailecommerceclub #conversion #AI #fulfillment #playtowin
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President, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast 🎙️ “eCommerce” is our middle name.
eCommerce: The Plan 💯 Great visual by Tom Fishburne. The 5 Stages of Missing a Plan: 1. Denial: "We’ll catch up by Q4." 2. Anger: "Who came up with this unrealistic plan?" 3. Bargaining: "If it weren’t for external factors, we’d be on track." 4. Depression: "What will this do to my bonus?" 5. Acceptance: "This plan was unrealistic from the start." #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin