Out Now, "On this week's podcast, "The Metrics That Matter: A Deep Dive into Retail Media with Don Brett, Andrew Lipsman and Skye Frontier," on The CPG View featuring Andrew Lipsman at Media, Ads + Commerce, Don “eCommerce” Brett and Skye Frontier at Incremental. The podcast covers the following key points: 🎯 Challenges with Traditional Metrics: Traditional metrics like ROAS can be misleading, and there's a need for more accurate measures like incrementality-based measurement to gauge the true impact of advertising. 🎯 Alignment of KPIs and Incentives: It's crucial to align key performance indicators and organizational incentives with business goals to ensure metrics drive the right behaviors. 🎯 Importance of Integrated Planning and Cross-Functional Skillsets: The evolving retail media landscape necessitates integrated planning and collaboration across teams, leveraging cross-functional skillsets to effectively utilize retail media channels. Tune in to this podcast to gain a deeper understanding of the evolving retail media landscape and the metrics that truly matter. 🚀🌟 Full Podcast Link (Apple, Spotify, Google, etc): 🎧 https://lnkd.in/epJsa8zW #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cmo #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview
The CPG View
Broadcast Media Production and Distribution
Atlanta, GA 3,133 followers
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG.
About us
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG. We look forward to playing a small part in moving the community forward, through Education, Encouragement and Empowerment. The mission is to empower global leaders to win in CPG. The CPG View is underpinned by 6 core pillars: 1. Industry news 2. Market data 3. Digital shelf 4. Digital strategy 5. Media (social/retail) 6. Leadership empowerment We feel that we can serve a distinct need in the market, driving sustained value creation for our community and it's members. If you have seen value in anything I have shared over the years, I would be appreciative if you consider following The CPG View on LinkedIn, Spotify and Apple. Podcast Page: https://www.podpage.com/the-cpg-view/
- Industry
- Broadcast Media Production and Distribution
- Company size
- 2-10 employees
- Headquarters
- Atlanta, GA
- Type
- Privately Held
Locations
-
Primary
Atlanta, GA 30004, US
Employees at The CPG View
-
Don “eCommerce” Brett
Managing Director, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast…
-
David Luellen
Director of Sales for Work Hose (hose products) at The Creative Product Group.
-
Laura Brett
Chief Operating Officer at The CPG View
Updates
-
The CPG View congratulates Harvey Ma in his new role as Vice President and General Manager - Retail Media (Member Access Platform) at Sam's Club. The CPG View Podcast (Apple, Spotify, Google, etc) Page: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin
-
On this week's podcast, "The Metrics That Matter: A Deep Dive into Retail Media with Don Brett, Andrew Lipsman and Skye Frontier," on The CPG View featuring Andrew Lipsman, Don “eCommerce” Brett and Skye Frontier. This podcast covers the following key points: 🎯 Metrics That Matter vs. ROAS Limitations 🎯 Aligning KPIs and Organizational Structure 🎯 Integrated Planning and Cross-functional Skillsets Tune in to The CPG View this Friday, July 19th to gain valuable insights into aligning key performance indicators and organizational incentives with business goals, ensuring that metrics drive the right behaviors. 🚀 Check out The CPG View Podcast on platforms like Apple, Spotify, Google, and more: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview
-
Throwback Thursday.....'Charting the Course: Strategies for Success in CPG and Digital Marketing' with Christina Rapsomanikis, Global VP Digital & e-Commerce at Mars. Christina discusses the following key points in this episode: 🎯Consumer-Centric Approach 🎯Data-driven Decision Making 🎯Community Engagement Don't miss this enlightening conversation airing now on The CPG View. 🚀🌟 Full Podcast Link (Apple, Spotify, Google, etc): 🎧 https://lnkd.in/eqJzbX7e #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview
-
On this week's podcast, "The Metrics That Matter: A Deep Dive into Retail Media with Don Brett, Andrew Lipsman and Skye Frontier," on The CPG View featuring Andrew Lipsman, Don “eCommerce” Brett and Skye Frontier. Tune in to The CPG View this Friday, July 19th to gain valuable insights into aligning key performance indicators and organizational incentives with business goals, ensuring that metrics drive the right behaviors. 🚀 Check out The CPG View Podcast on platforms like Apple, Spotify, Google, and more: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview
-
“Amazon is on pace for a record-breaking Prime Day. The annual discount shopping event, which despite its name is actually two days (yesterday and today), could generate up to $14 billion in sales, up 10.5% from last year, according to projections from Adobe Analytics.” https://lnkd.in/e_9qydVn
-
The CPG View congratulates Laura Briggs in her new role as Head of E-Commerce Excellence at Philips. The CPG View Podcast (Apple, Spotify, Google, etc) Page: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin
-
On this week's podcast, "The Metrics That Matter: A Deep Dive into Retail Media with Don Brett, Andrew Lipsman and Skye Frontier," on The CPG View featuring Andrew Lipsman, Don “eCommerce” Brett and Skye Frontier. This podcast covers the following key points: 🎯 Metrics That Matter vs. ROAS Limitations 🎯 Aligning KPIs and Organizational Structure 🎯 Integrated Planning and Cross-functional Skillsets Tune in to The CPG View this Friday, July 19th to gain valuable insights into aligning key performance indicators and organizational incentives with business goals, ensuring that metrics drive the right behaviors. 🚀 Check out The CPG View Podcast on platforms like Apple, Spotify, Google, and more: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview
-
Coming Soon, "The Metrics That Matter: A Deep Dive into Retail Media with Don Brett, Andrew Lipsman and Skye Frontier," on The CPG View featuring Andrew Lipsman, Don “eCommerce” Brett and Skye Frontier. Tune in to gain invaluable insights into the latest trends and strategies shaping the industry on The CPG View airing July 19th. 🌟 Check out The CPG View Podcast on platforms like Apple, Spotify, Google, and more: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview