The Brandtech Group

“AI will have greater impact on the world - but also on marketing - than TV, the internet and mobile phones combined. We are going to experience the greatest creative revolution since the beginning of humanity.” 🇫🇷 Speaking to CB News in France for ‘La Grande Interview’ cover story - "The ambitions of the new Gen AI tycoon," quite the headline! - our founder and CEO David Jones explores how The Brandtech Group is helping to revolutionize marketing for its clients, and how, at the same time, he is campaigning for a fairer world with One Young World, the global platform for young leaders that he co-founded with Kate Robertson in 2009. “It won’t be long before almost all content created in the world will have an AI component,” David told Fouzia Kamal. “Many of our clients are now in the third phase of AI; the first being discovery, the second being piloting, with the third phase being deployment on a global scale,” he continued. “AI stimulates creativity by allowing everyone to explore and develop new ideas quickly. The human presence in creation is crucial. Content creators today have the same production capabilities and qualities as the best advertising agencies. The future looks amazing.” #GenAI #Brandtech #AIpowered #FutureofAI

In a room, face to face, 250 marketers, real Gen AI case studies, real insights, real connections. This month, we brought together an inspirational group at the Paris HQ 🇫🇷 of Google France to explore how Gen AI will change marketing beyond all recognition. Brandtech and Google shared the event with our Group companies Jellyfish, fifty-five, OLIVER Agency and Pencil ✏️ - as well as our all-important brand speakers from L'Oréal, Salomon and Pernod Ricard. Sébastien Missoffe, VP at Google France shared a compelling vision of the future of Gen AI and introduced our founder and CEO David Jones, who underlined how Gen AI is redefining marketing. Big shout to our amazing Amy Arnell, who gave an awesome demo of our end-to-end Gen AI marketing platform Pencil to a rapt audience. We showcased practical Gen AI use cases with Salomon as Antonio Carriero, the brand’s Digital & Tech Expert, and fifty-five co-CEO Pierre Harand demonstrated real-world applications and insights of how brands are leveraging this technology for tangible results and shared experiences of implementing Gen AI. We delved into brand perception and innovative creative studio integration, with Benjamin Pipat, Chief Solutions Officer at Jellyfish, Gokcen Karaca, Head of Digital & Design at Chivas Brothers Pernod Ricard, and Guy Hall, Senior Designer at OLIVER Agency. They explored how Gen AI models assess brand perception and the actionable steps brands can take in response. They also provided insights on effectively integrating Gen AI into in-house creative studios, emphasizing the importance of collaboration and innovation. Brandtech Partner Julie Hardy joined Jean-Paul Paoli, Gen AI Business Transformation Director at L'Oréal, and Antonio from Salomon to go deeper into how leading brands are deploying and scaling Gen AI, sharing their approaches, roadmaps, and valuable learnings. A huge thank you to everyone who participated and contributed to making this event a success! #GenAI #Brandtech #AIpowered #FutureofAI

“Every stakeholder, from advertisers to tech providers, must take proactive steps to ensure AI strengthens, rather than erodes, consumer trust.” ⭐ Writing in AiThority.Com Magazine, Brett Cella - Regional Director of Ireland & VP Analytics at our Group company Jellyfish - explores why responsible AI principles matter for brands. ➡️ The future of advertising lies in harnessing AI responsibly to drive innovation while safeguarding consumer interests, says Brett. Read the full article 👉 https://lnkd.in/dCafSzjS 🤝 “By embracing transparency, fairness, privacy, and accountability, brands can not only comply with regulations but also deepen consumer trust and enhance campaign effectiveness. 💥 “The time to integrate these principles is now. By working together, the industry can shape a future where AI-driven advertising is both effective and intentional.” #GenAI #Brandtech #AIpowered #FutureofAI

How Gen AI is Democratizing Creativity and Reshaping Agency Models. 👋 Join us at Advertising Week New York tomorrow, where we’ll have a double whammy of wonderful people on the stage, as Tyra Jones-Hurst of InKroud Agency and OLIVER Agency and Ryan Colet of Gravity Road explore - along with Advertising Week Chairman Matt Scheckner - the transformative impact of Gen AI on creativity and agency dynamics. ⭐ As AI tools evolve, they enable creators to produce everything from hyper-realistic visuals to surreal, abstract content, blurring the lines between reality and imagination. 💥 Join us as we discuss the implications of AI in the creative landscape, examining both its capacity to enhance human imagination and its potential to empower a new generation of content creators who can effectively operate as entire ad agencies. ⏰ Time: 12.50pm EDT 🌎 Place: Tech Stage, https://lnkd.in/eJbzrKgR More details here 👉 https://lnkd.in/eTpe2Acc #GenAI #Brandtech #AIpowered #FutureofAI #AWNY24 #AW20

It's Brandtech News! 🎈 Two spectacular Gen AI videos, Uber vs Amazon, Jony Ive teams up with Open AI's Altman, Meta Connect... plus a round up of all the latest Gen AI news! Read it all here 👉 https://lnkd.in/ejG8VKbX #GenAI #Brandtech #AIpowered #FutureofAI

Hot ticket 🎟️ : What Gen AI models think of your brand - and what you need to do about it. ❗ Gen AI Large Language Models (LLMs) are the new influencers. ❗ They are already shaping opinions and driving actions for over 500 million people every month, and they're only getting bigger. Smart brands know the game has changed. They're not just marketing to people, they're optimizing for LLMs because these models will decide which products get seen, compared, and bought. ❗ Curious to learn more about the new brand awareness metric in town and Share of Model (TM) Platform? Jack Smyth, Chief Solutions Officer, AI Planning and Insights at our Group company Jellyfish, is hosting an exclusive webinar for the Association of National Advertisers (ANA), breaking down how optimizing for LLMs will completely reshape your view on audiences, assets, and outcomes. 🗓️ October 16, 2024 | 1:00 PM ET / 6.00 PM BST 🔗 https://lnkd.in/eWxdziYQ #GenAI #Brandtech #AIpowered #FutureofAI

“This seamless collaboration between human creativity and AI’s analytical power is what drives the success of our Pencil marketing platform, showcasing how AI can enhance rather than replace human skills.” 💥 Our General Counsel and Partner Betty Louie was speaking with Kieran Powell of Authority Magazine, as they dived into AI's role, its potential biases, and the ethical considerations we need to address now. 💥 With great innovation comes great responsibility. As AI continues to reshape products, industries, and our day-to-day lives, we must ask ourselves: Are we building it ethically? Are we using it ethically? A fantastic read and insight into the life and career of Betty 👉 https://lnkd.in/e8nk9Wdc #GenAI #Brandtech #AIpowered #FutureofAI

“To win, you need to innovate but innovate faster than others - this means you need to test more than others, learn faster and experiment more than anyone else.” Antonio Carriero, Digital & Tech Expert Salomon was sharing advice at our Gen AI event in Paris 🇫🇷 this week, to a standing-room-only crowd of 250+ marketers at Google France HQ - 💥 Cutting Through the AI-Hype: How brands are already using Gen AI & what you need to be doing now! 💥 🫶 A huge thank you to all our guests, speakers and organizers who made it such a special event, full of insights, real-world Gen AI case studies and, best of all, great conversation and connections. 💡 Shout out to our client speakers for sharing insights of their Gen AI journeys - alongside Antonio, were Gokcen Karaca, Head of Digital & Design at Chivas Brothers Pernod Ricard, and Jean-Paul Paoli, Gen AI Business Transformation Director at L'Oréal. And to our host, Google VP, France, Sébastien Missoffe. More insights to come! 💛 Extra thanks to our participating Group companies fifty-five, OLIVER Agency, Jellyfish and Pencil ✏️. And to our other brilliant speakers and organizers: Raphaëlle Daoglio, Julie Hardy, Louise Jack, Emilie Sonck, Stéphane Feuillebois, Francois BRACQ, Sarah Coutin, Yasmine Toussaint, Carol-Ann Motard, Amy Arnell, David Jones, Marie Raimbert-Galtier, Pierre Harand, Guy Hall, and Benjamin Pipat. #GenAI #Brandtech #AIpowered #FutureofAI

“I like to view Gen AI as a great empowerer of creative vision - enabling anyone, anywhere to rapidly explore nascent ideas and blow them out into fully realized worlds in the blink of an eye,” said James Dow, who recently was promoted to become Gen AI Creative Director at Brandtech. 💥 In this new role, James will be responsible for ensuring creative excellence in all of our Gen AI projects, including those through our Gen AI marketing platform Pencil ✏️. Read more about James’ appointment in this piece by Thierry Wojciak for French title CB News 🇫🇷 out this week 👉 https://lnkd.in/e4WtXZGn Pencil is the world #1 and only end-to-end Gen AI marketing platform, aggregating the best - and latest versions - of the Gen AI models in one seamless workflow. It was named by Fast Company as one of the World's Most Innovative Companies 2024, the only Gen AI marketing company to be recognized. Since entering the market in 2018, Pencil has created more than 1 million ads for 5,000+ brands, with $1bn of media spend through the platform. #GenAI #Brandtech #AIpowered #FutureofAI

“Is AI going to be good or bad for marketing? I get asked this question all the time, but I think it is the wrong question. AI is a technology and its application, and therefore its impact, is entirely dependent on who uses it, to do what, for what gain.” Speaking at MIT Technology Review’s flagship Emtech conference this week, our Head of Emerging Tech Rebecca Sykes 💫 explained how AI-driven marketing holds the potential to redefine how we create awareness, deepen desire and elicit action, as she explored the impact of AI on the frontiers of marketing. Bekki was joined on stage for a Q&A by the equally brilliant Niall Firth, Executive Editor of MIT Technology Review, who introduced her session by saying, “be prepared to have your mind blown” 🤯 . Top takes: 💥 On average, the combination of AI and human workforce has a 2x improvement on a brand’s advertising effectiveness. 💥 Divergence is what every brand needs, convergence is death! 💥 Brands have a new audience to market to: the AI foundation models themselves. These models have an opinion now as most foundation models are connected to the internet. They are the biggest consumers of content. 💥 Our Share of Model ™ Platform can track how the AI models perceive your brand. It helps marketers reverse engineer marketing approaches based on the AI model’s feedback. 💥 Brands with strong brand values and purpose can benefit most from AI-driven marketing and should be grabbing AI with both hands because it can have an immediate and dramatic impact. 💥 Know your brand well enough that it can be codified by a machine. In order for AI to enhance your brand's marketing, you must understand who you are as a brand. You must know what you stand for, what makes you different in the market, how you look, how you sound, why people love you and what they expect from you. 💥 If you are not clear on what your brand values are, you must do some work before AI is going to be a truly positive force within your organization. #EmTechMIT #GenAI #Brandtech #AIpowered #FutureofAI