The Bluebird Group

Successful retail media strategies require cross-functional collaboration. Marketing teams should not work in a silo but should collaborate closely with operations, sales, and e-commerce teams to ensure that the advertising strategy aligns with broader business goals. https://lnkd.in/daU-zQ2j

Hint: it's not just about ROAS anymore. We predict that brands and retailers will need to work more closely to co-create retail media strategies that align with both parties’ goals. This partnership will involve sharing more data, collaborating on campaign execution, and aligning on broader category growth initiatives. Both Target's Roundel and Walmart Connect are focused on merging online and offline experiences, optimizing category growth, and improving vendor relationships. Brands that prioritize collaboration with retailers will be better positioned for long-term success. Scroll through to see where we see Retail Media evolving over the next few years. #walmartconnect #amazonads #roundel #retailmedia

Too many brands are still stuck in siloed thinking, optimizing retail media campaigns without a larger strategy in mind. The real opportunity lies in aligning your media spend with your broader business goals and the goals of the retailers you're working with. If you’re only chasing short-term metrics, you’re leaving significant growth on the table. Retail media is not just about immediate sales—it’s about driving business outcomes that matter, like increasing basket size, reducing cost per acquisition, boosting profit margins, and ensuring repeat purchases. #retailmedia #amazonadvertising #walmartconnect #roundel https://lnkd.in/dHAXkhPj

Did you know the 2024 holiday season will be particularly challenging for retailers due to a shortened shopping period, with only 27 days between Thanksgiving and Christmas? We've also seen a trend of holiday promotions starting earlier each year - some even starting next month. Effective promotions start with thoughtful planning. Clearly define your campaign goals—whether it's for the upcoming holiday season, introducing a new product, or boosting brand visibility. Jimmy Barber, SVP of Digital Commerce says, "It's like planning a New Year's party. You know the date that is best, but working backward to plan supplies, attendees, design, etc. takes months." Develop a well-structured timeline, from the first teaser to the final call-to-action, ensuring each phase builds momentum and drives customer engagement towards conversion.

Target is back to sales growth, with increases in traffic and continued profit improvement. Here are some quick updates from Target's Q2 earnings report: Traffic grew - Q2 comp sales growth was driven entirely by traffic, up 3.0% compared to last year. Strength in digital - Low-double-digit growth in same-day services reinforced continued strength in Target's digital business, led by low-teens growth in Drive Up and same-day delivery services. Apparel returned to growth as guests embraced owned brands like All in Motion and Wild Fable. Food and beverage drove traffic and sales with newness.

All smiles here! Last week, we hosted a baby shower for Maddie Price, Gavin Kulick, and Nic Reynolds in our Minnesota office! We believe it is incredibly important that we take time to celebrate these exciting moments in our employees' lives. As a company, we commit to staying human with each other by having family be part of our core values. 

The mission: Help Paperage highlight the breadth of assortment, stand out, convert customers and not be "just another notebook". Recognition: Our team's work and success highlighted on the Amazon Ads Partners page. Let's increase your brand visibility and customer engagement across every stage of the retail journey!

When choosing an agency for your retail media advertising, it's crucial that they understand all the touch points that are required to convert customers. Product Detail Page content and Retail Media need to work together. If you're spending money to bring a customer to your PDP, it needs to convert. Bluebird works as one connect brand experience team so all consumer touch points are consistent. "In an industry that is obsessed with ROAS, we sometimes forget that the small changes to close the deal happen on the PDP itself." - Jacob Snelson, Chief Media Officer

Need to get up to speed on all the changes happening at Roundel? Read our article about everything you need to know about Target's Retail Media network! https://lnkd.in/deYB5YeX

"A common mistake brands make when starting with Amazon DSP is viewing it as a tool for either brand awareness or conversions exclusively. In reality, DSP is most effective when employed as part of a comprehensive 'Full Funnel' advertising strategy." Joe Massey, Retail Media Lead at The Bluebird Group. Joe loves talking "all things DSP"! The Bluebird Group has been creating and placing video ads for clients on Prime Video. This new ad type for Amazon is another example of how quickly digital advertising landscape continues to evolve. Joe Massey, discusses leveraging Amazon DSP, focusing on the creation of compelling video ads, the unique advantages of the platform, and strategies for maximizing return on investment. Read this article to learn about our approach for ads on Prime Video and where we see this format going in the future. https://lnkd.in/dBe-dF42