September is Suicide Prevention Month, and together with the U.S. Department of Veterans Affairs we are launching new creative as a part of the ongoing national “Don’t Wait. Reach Out.” campaign. The new work acknowledges that it can be difficult for Veterans to reach out if they’re struggling – but in the eyes of their loved ones, seeking help is an act of bravery. People who are close to Veterans are often the first to notice when they are struggling, and letting a Veteran know you’re there for them can help start a conversation. Don’t Wait. Reach Out. See more at VA.gov/REACH
About us
We are where creativity and causes converge. Where media meets message. Where substance meets scale. We are the Ad Council and together we make progress: AdCouncil.org As a non-profit organization, we bring together the most creative minds in advertising, media and tech to address the most worthy causes. Since 1942, Ad Council icons and slogans have woven into the very fabric of American culture. From our earliest efforts including “Loose Lips Sink Ships,” Smokey Bear’s “Only You Can Prevent Wildfires” and “Friends Don’t Let Friends Drive Drunk” to the recent groundbreaking Love Has No Labels, #EndFamilyFire and #SheCanSTEM, the Ad Council’s social good campaigns shift mindsets and spur movements. The Ad Council settles for nothing less than a lasting impact on American life.
- Website
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http://www.adcouncil.org
External link for Ad Council
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1942
- Specialties
- advertising, nonprofits, marketing, social media, online media, public relations, and publicity
Locations
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Primary
815 Second Avenue
New York, NY 10017, US
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1707 L Street, NW
Suite 600
Washington DC, DC 20036, US
Employees at Ad Council
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Michael Benedek
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Carol H.
Art director for social good. portfolios.risd.edu/carolhillson
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Heidi Andersen
CMO & CRO | Growth Expert | Nextdoor, LinkedIn, Google Currently on sabbatical
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Steven Wolfe Pereira ⚡️
Steven Wolfe Pereira ⚡️ is an Influencer Tech, Media & Marketing Executive • Board Director & Advisor • Entrepreneur & Investor
Updates
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In partnership with the Overdeck Family Foundation, the Ad Council Research Institute will host a webinar on 9/10 highlighting the team's recent study of Chronic Student Absenteeism. RSVP today to be a part of the conversation. https://lnkd.in/e9cSb5VR
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Our own Ro Patrick joined SiriusXM Media's "Pass The Mic" podcast to share insights from her experience in campaign development over the last 20 years. Listen here: https://bit.ly/3XoYrjd
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Ad Council reposted this
ONDCP co-hosted an Overdose Awareness Day event with OPE this week at the White House, and I’m still thinking about the incredible panel discussion. It’s inspiring to see so many people turning their grief and pain into power and hope. A big theme was stigma. We heard from families who wished their loved ones could have felt safe, not shame, disclosing their drug use. We heard from Stephen Murray about too many people using alone and how the Safespot Overdose Hotline is offering a compassionate response. We heard from Keli McLoyd about the importance of reaching Black communities disproportionately criminalized by the War on Drugs by literally knocking on doors, handing out naloxone, and making sure people know they are cared for. And we also heard from Savannah Knell about ONDCP’s partnership with the Ad Council on the Real Deal on Fentanyl campaign to spread awareness among young people about overdose risk and response. They worked with Snapchat to create an Overdose Awareness Day lens dedicated to naloxone— making it as typical to throw naloxone in your bag before you leave the house as you would your wallet or your keys. As you can see, I decided to check it out for myself! So one takeaway this Overdose Awareness Day is that until people feel comfortable sharing their drug use, we really can’t know who is using drugs and potentially at risk for overdose. So it’s on all of us to be prepared. Carry naloxone, save a life.
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As part of Overdose Awareness Week, our own Savannah Knell discussed our Real Deal on Fentanyl campaign at a White House panel with our partners at the Office of National Drug Control Policy and Rahul Gupta. “We knew we needed to reach people where they are,” she said, “with real facts about what the dangers are that exist around them, and what they can do if they face an overdose.”
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We'll be at Smartly ADVANCE on 9/18! Join our President and CEO, Lisa Sherman, as she moderates a panel on advertising for good with top leaders across the industry. Learn more at https://bit.ly/4cK2FpK. #ADVANCESmartly2024
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Ad Council reposted this
Today, the American Lung Association and the Ad Council are launching a new national campaign to help parents of kids 10-14 years old understand that they're the best person to talk to their children about the dangers of vaping. Read here: https://hubs.la/Q02MRGyB0
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Over 2 million kids use e-cigarettes and 4,000 start vaping every day. As students return to school, the risk of use increases through new stressors and peer pressure. Through our latest “You’re The Best Person” creative with the American Lung Association, we’re empowering parents to start an open conversation about the dangers of vaping with their children. Visit TalkAboutVaping.org to learn more.
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Cheers for our VP of Emerging Media & Tech, Laurie Keith! 👏
Vice President at the Ad Council | Emerging Media & Technology | Leader in building partnerships and social impact strategies
Honored to have moderated today’s PTTOW! NXT #FutureForum panel on “Creating Company Culture for Mental Wellness.” Our Ad Council research shows that more than half of U.S. adults report having a #mentalhealth condition, yet less than 42% seek help or treatment. This underscores the need to normalize conversations around mental health in the workplace and create environments where everyone can thrive. 🌱 A huge thank you to Will Campbell, CEO of Quantasy + Associates, Donald Evans, CMO of The Cheesecake Factory, and Waco Hoover, Chair of Be The One, for sharing their invaluable insights and for being exemplary leaders in this space. Their commitment to fostering mental wellness within their organizations is inspiring and crucial as we work together to make a lasting impact. 🙏🏼 And lastly - a special thank you to Samantha Rabstein and James A. Sullos from PTTOW! for creating a space where this vital conversation could shine. Your support and meticulous organization was key to making this session impactful. 🌟
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Ad Council reposted this
A campaign playbook ensures consistent branding and messaging, and that's exactly what was needed by the Ad Council, a trusted national nonprofit addressing today’s most pressing issues, to ensure their partners had the tools to create powerful content. With Adobe Express, the Ad Council and creative agency FCB New York were able to develop the tools needed to expand conversations about mental health for the #LoveYourMind campaign. Learn more: https://adobe.ly/4cDP2II