The Advertising Forum

SERIES 3 ANNOUNCEMENT Announcing Series 3: Outcomes Sponsored by Attain After a successful exploration of Creative in Series 1, Sponsored by Flashtalking by Mediaocean, and an in-depth look at Supply in Series 2 with our Sponsor Cadent, we are thrilled to unveil the upcoming release of Series 3. This new series, sponsored by Attain, promises to bring even more insightful discussions and groundbreaking content. Stay tuned for the Episode 1 on May 16th. ➡ Follow us on and listen to past episodes here: https://lnkd.in/gect6C7z 🗣 Want to be a panelist? Sign Up here:  https://lnkd.in/gxYCTqBR

Have you ever wondered how big brands approach User-Generated Content? It's Episode 2 of our "Brand Purpose" Series sponsored by Zefr In the event you're not familiar w/ Kenvue, these names might ring a bell as 99% of you have at least 1 of these objects within 100 feet from your phone or computer: Aveeno, Band-Aid, Benadryl, Clean & Clear, Desitin, Johnson's, Imodium, Listerine, Lubriderm, Motrin, Mylanta, Neosporin, Neutrogena, Pepcid, Tylenol, Visine, and Zyrtec In this episode, Mark Proulx, Global Director of Media Quality and Responsibility at Kenvue, discusses the challenges and strategies surrounding brand safety in the context of user-generated content and misinformation on social media platforms. Mark emphasizes the importance of balancing brand purpose with #safety, the need for proactive measures against #misinformation, and the evolving landscape of brand safety practices across walled gardens + #UGC.

How Big Brands Handle User-Generated Content In this episode sponsored by Zefr, Mark Proulx, Global Director of Media Quality and Responsibility at Kenvue, discusses the challenges and strategies surrounding brand safety in the context of user-generated content and misinformation on social media platforms. He emphasizes the importance of balancing brand purpose with safety, the need for proactive measures against misinformation, and the evolving landscape of brand safety practices. Mark also shares insights on how brands can navigate criticism and the necessity of collaboration within the industry to enhance brand safety measures.

When you run into yourself at #awny First time I see this in the wild! AdLib: DSP Advertising Made Easy thanks for your help! 🔥 #madisonavereturn

OhHello! Building two startups, that quite often blend together, is actually really fun (photographic proof)! Life is too short to take yourself too seriously or put certain skillsets into a box. Just smile, have a good outlook, and the fun will come! I am excited to co-host the “Return to the Golden Era of Madison Avenue on October 7th” with my pals at MadTech (Heather Macaulay Nicole Evans Megan Godwin Amelia Tran), Aperiam and fierce (but “almighty”) crew at Marketecture Media/AdTechGod (™)/The Advertising Forum (Ari Paparo Adtech God) Thank you to our VIP sponsor: Basis Technologies And to LiveIntent, Inc., Magnite, AdRoll, a division of NextRoll, Zeta Global , FanServ, TransUnion, Comscore, Inc., InMobi Advertising, HUMAN, BidSwitch / Criteo, Direct Digital Holdings, Fluency - Advertising Automation Platform, Adform, Duration Media LLC., Flashtalking by Mediaocean- Thanks for helping us bring people together to smile and have fun. If you didn’t get a chance to be a part of this event, it’s okay to have FOMO (this time) …plenty more to follow and be a part of ‘em! And if you see me, please stop and say #OhHello to chat OhHello.io 🌞☕️ & Marketecture Media at Advertising Week #MadisonAveReturn #AdTechCommunity

We're excited to bring you episode 1 of our new TAF Series, "Brand Purpose" sponsored by Zefr! Our first guest, is industry vet and CMO of the Brand Safety Institute, louis jones! We discuss the importance of authenticity in branding, the challenges marketers face in maintaining their purpose amidst the complexities of social media platforms, and the best practices for ensuring brand safety and reputation. We had a blast with you, Louis. Thank you!

What Louis says in this clip really stood out to me. Thank you louis jones for joining us. https://lnkd.in/g7EmsZVW

Is Your Brand Overlooking the Critical Element of Brand Purpose? In this episode of The Advertising Forum sponsored by Zefr, Jeremy Bloom 🌞 and AdTechGod (™) engage with louis jones, CMO of the Brand Safety Institute, to explore the importance of brand purpose. They discuss the importance of authenticity in branding, the challenges brands face in maintaining their purpose amidst the complexities of social media platforms, and the best practices for ensuring brand safety and reputation. The conversation emphasizes the need for strategic planning, understanding suitable environments for brand messaging, and the necessity of investing resources to achieve meaningful brand purpose.

Education as a Tool for Transparency Dan Slivjanovski, CMO of DoubleVerify, discusses the critical role of trust and transparency in the digital advertising ecosystem. He emphasizes the importance of verification in ensuring that brands can confidently invest in advertising without fear of fraud or misplacement. The conversation explores how DoubleVerify supports partners through education and innovative measurement solutions, enhancing transparency across various platforms.