The Ad Club

This is pretty great FINN Partners !

Be sure to join us Tuesday, October 29th to learn from the one and only Cargurus CMO, Dafna Sarnoff and how she drives success through marketing! Need to purchase tickets? Tap the link in bio to secure your spot now! Space is limited.

Eric Freedman, I concur. What a great event. I was also so happy to reconnect with so many familiar faces and ex-colleagues from all points of my career. Ted Schlueter, what a great gift you gave us all on your special day! #CMOseries #ViewBoston The Ad Club Wasabi Technologies Morgan Stanley Barbara Reilly Josh Boyle

It's not enough for audiences to just understand our campaigns, we want them to be engaged, compelled, and motivated. That’s especially true when we’re talking about campaigns that aim to change hearts and minds about health, safety, and wellness. On #worldmentalhealth day, we want to support mental health for everyone in all cultures. This is why for our "Be the Strong Unsilent Type" campaign with the Massachusetts Department of Public Health we focused on transcreation (not translations) for our Spanish and Asian-language audiences (Chinese and Vietnamese). Because when you are talking about important concepts like mental health, nuance matters. Just because a word or phrase hits home with one audience, doesn't mean the direct translation will work for another. Here we learned through discussions and focus groups that concepts like "brave" and "strong" resonated more with certain audiences and so we adapted the words to keep the integrity of the message that talking about your feelings can really help. Argus' amazing Chief Strategy Officer José Nieto shows it process perfectly with this deck he put together for last years The Ad Club's Rosoff Equity Project with the final message of, "Inclusivity and cultural relevance are about both intent and process. How you do it counts."

Our member @digitas is hiring a Media Planner Manager! Apply now using the link in bio. 🔗

It's that time of year... get ready as we begin our countdown for the 63rd annual Hatch Awards!! The Hatch Awards will take place October 24th, at Big Night Live! This year the Hatch Awards continue the tradition of celebrating the very best in creative excellence in the region. See you there!

Have you secured your spot for Dafna Sarnoff's CMO Series? It's not too late! Click the link below to purchase your ticket now. You won't want to miss this! https://lnkd.in/eJYU_fyZ

Its October 4th, which means the bidding for our annual Media Auction officially closes at 5PM!

Our member and partners ELEMENT and others in the production industry have a 4-session event to help Boston Production pros advance DEI. Check it out now! https://lnkd.in/eKgZQRDP

Our member Fidelity is hiring a Senior Marketing Manager! Apply now: https://lnkd.in/eJNFCxQC