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That Flower Feeling
Non-profit Organizations
Fallbrook, CA 2,552 followers
More Americans enjoying more flowers more often.
About us
With an aspirational goal of promoting “More Americans enjoying more flowers more often”, CalFlowers launched That Flower Feeling – a nationally scaled, consumer direct marketing campaign – across a range of social media and digital audio platforms. The goal was simple, to raise per-capita consumption of fresh flowers in the United States. That Flower Feeling is working to motivate consumers to view fresh flowers as a central part of their everyday routines, thereby raising overall floral integration and consumption. A successful effort will result in increased demand for fresh flowers with a focus on non-holiday sales, which will directly benefit the entire industry. That Flower Feeling is an industry-wide cooperative effort to encourage consumers to purchase more flowers — as long as people are bringing home flowers regularly, that’s good enough for us. We want everyone to experience the impact of flowers on a daily basis. They’re a beautiful, natural dose of feel-good, so why should they be reserved for special occasions? Even the most modest bouquet of flowers can have all sorts of positive short - and long-term effects on how we feel — in other words, it’s That Flower Feeling.
- Website
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https://thatflowerfeeling.org/
External link for That Flower Feeling
- Industry
- Non-profit Organizations
- Company size
- 1 employee
- Headquarters
- Fallbrook, CA
- Type
- Nonprofit
- Founded
- 2022
- Specialties
- Floral Industry, Marketing, and Nonprofit
Locations
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Primary
Fallbrook, CA 92028, US
Employees at That Flower Feeling
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Chris Drummond AAF PFCI
Owner, Penny’s by Plaza Flowers and Easyribbons.com. Advisory Board Chair, That Flower Feeling. Director, Seed Your Future.
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Cagney Miller
Mass Market Floral
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Madison Greene
Marketing Coordinator | M.S. in Publishing from NYU | Passionate about Marketing, Editing, Public Speaking, and Publicity
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Vanessa Leite
Passionate Leader in the Nonprofit & Floral Industry | Expert in Fundraising, Marketing, and Community Engagement | Advocating for Emotional…
Updates
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On this #ThankfulThursday, we extend our gratitude to Jacobson Floral Supply for renewing their support of That Flower Feeling for another year. The success of our campaign relies on the continued backing from industry partners like Jacobson. Our mission is simple: to boost floral consumption across the U.S. in a way that benefits all stakeholders in the floral industry. Together, we're making strides toward achieving this goal. Thank you for being a vital part of our journey! #FloralIndustry #Partnerships #Growth #ThatFlowerFeeling
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As part of our mission to increase floral consumption across the United States, we are thrilled to share our blog dedicated to educating consumers about the importance of flowers in their daily lives—especially as a means of self-care. At That Flower Feeling, we understand that flowers do more than beautify our spaces; they play a vital role in enhancing emotional well-being and promoting a sense of joy. Our blog aims to inspire individuals to incorporate fresh flowers into their routines, not just for special occasions but as a consistent source of happiness and natural wellness. Through engaging content, we provide practical tips and insights on creating stunning floral arrangements, understanding the benefits of flowers, and exploring the connection between fresh flowers and self-care. We invite our partners in the floral industry to share this resource with their customers. Together, we can foster a greater appreciation for flowers and encourage more people to embrace them as part of their everyday lives. 🌸 Check out our blog and join us in spreading the message that flowers are essential for well-being and happiness! https://lnkd.in/eSs-w5sh
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🌼 Exciting News from That Flower Feeling! 🌼 This month, we're thrilled to align our Self-Care Bouquet Giveaway with World Mental Health Day! Join us on October 10th at 6:30 PM EST for an engaging 25-minute live session filled with self-care tips and the announcement of our lucky winners. 🌸 Let’s celebrate the beauty of flowers and their positive impact on our well-being. Tune in on Instagram at @thatflowerfeeling—we can't wait to share this special moment with you! See you there! 🌺✨ #ThatFlowerFeeling #SelfCare #MentalHealth #FlowersForEveryday
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Happy Friday! Here's a reminder that we have new October assets available! Be sure to head over to our partner page and check them out! https://conta.cc/3ZWHuOR
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Happy Thankful Thursday! 🌸 Each week, we spotlight a valued contributor to That Flower Feeling, whose support keeps our national marketing campaign thriving. These contributions help us continue promoting flowers for everyday use and encouraging consumers to make self-purchase a regular habit. Today, we're excited to thank our newest contributor, Sieck Floral Group! Your support helps us keep flowers at the forefront of self-care and daily well-being. #ThatFlowerFeeling #ThankfulThursday #FloralIndustry #SelfCare #Support Sieck Wholesale Florist
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Join That Flower Feeling for an insightful webinar on Thursday, November 14th, at 12 PM EST, titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry.” This engaging session will focus on how the floral industry can embrace the growing trend of self-care and emotional well-being through flowers. You can register here: https://lnkd.in/giNcFpdB We will see you there!
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Mark your calendars! Don't worry. We'll be sure to get more information to you soon. We are SO excited for this webinar. We have a few special guests and lots of floral industry news to share. We hope to see you there! Make sure you watch our page for event details and registration info! 🌷 Coming soon!
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We're counting the days until the International Fresh Produce Association's Global Produce & Floral Show. We can't wait! Please stop by our booth, and don't forget to ask us about our Unit Sales Program! 🌸 We'll see you soon!