Teton Ridge

The West took over the streets of New York City! We closed out #NYFW last night with the official premier of Windows to the West: Horse Sense a short film spotlighting champion horseman Adan Banuelos. The evening featured a live cutting demonstration, interactive experiences, western fashion shopping and a viewing of the short film. The event and short film is presented by Brumbaugh's Furniture & Design.

“Western Sports hasn’t been oversaturated by brands like so many other sports have, where it’s hard to break in and make an impact, I think our fans will really get behind brands that get behind this way of life because they love it so much. So that’s a lot of why I think that people should be paying attention.” Thanks to Front Office Sports for having our CEO Deirdre Lester on stage at the inaugural Front Office Sports Tuned In Summit event to discuss the future of western sports and the media landscape. At Teton Ridge, we’re committed to elevating Western heritage while embracing modern culture through groundbreaking partnerships, events, and media initiatives. This journey is fueled by our dedication to empowering athletes, celebrating tradition, and connecting with fans like never before.

Windows To The West: “𝘏𝘰𝘳𝘴𝘦 𝘚𝘦𝘯𝘴𝘦" debuts on September 25, spotlighting National Cutting Horse Association Hall of Famer Adan Banuelos. A revered athlete and two-time champion of Teton Ridge’s prestigious The American Performance Horseman, Banuelos is a living testament to the enduring spirit of Western tradition. This intimate portrait delves into his heritage, the guiding values that shape his craft, his profound bond with horses, and the teamwork that underpins his championship journey. Presented by Brumbaugh's Furniture & Design. Read the full release: https://tr.plus/4fYJPya

The American Rodeo is going international! We’re excited to announce four new opportunities for athletes to earn a qualification into The American Contender Tournament Regionals in hopes of chasing a $1 Million payday at Globe Life Field. The winner in select disciplines at each of these four events will earn an automatic bid into the Regionals Finals round in the respective region. We are proud to continue to grow and offer more opportunities than ever for athletes to qualify for the World’s Richest Weekend in Rodeo! To learn more about upcoming qualifier events visit AmericanRodeo.com.

Teton Ridge is proud to announce an expanded partnership with the Professional Rodeo Cowboys Association for the 2024-2025 National Finals Rodeo in Las Vegas. In addition to returning as the presenting sponsor of the Wrangler National Finals Rodeo the expansion includes the addition of producing the Official NFR Pre-Show which will air live on Teton Ridge’s digital channels, partnering with ProRodeo Films to aid in the distribution of archival footage across new digital outlets and Teton Ridge-owned Pro Fantasy Rodeo (PFR) becoming the “Official Fantasy Partner” of ProRodeo. Read the full release: https://lnkd.in/grH63rsj

Hyer Boots Continues Revival of Legacy with The Comeback Campaign Founded by fifth-generation shoemaker and craftsman, C.H. Hyer, the family lost the business in the 1970s before launching a remarkable comeback in 2023, when Zach Lawless, the great-great-grandson of C.H. Hyer, reclaimed the HYER Boots name.  Since then, Lawless has been on a mission to revitalize and energize the brand with an emphasis on expert craftsmanship, durable construction, and a passion for the western lifestyle. The company has key developments underway to restore this legendary brand. “To celebrate our first full year back in business, we are excited to kick off this meaningful and inspirational campaign - we want people to interact with it. The Comeback speaks to our real backstory: the heritage, the loss, and our determination to revive the business with a focus on real cowboys and cowgirls. It’s a story that is 100% American and very relatable.” - Zach Lawless, CEO

Teton Ridge is proud to announce our appointment of “Yellowstone” Star Mo Brings Plenty as our American Indian Cultural Affairs Director.  Mo will play a pivotal role in overseeing authenticity, diversity and overall industry culture across a variety of Teton Ridge properties including the esteemed Cowboys & Indians Magazine, the Arizona Ridge Riders, a professional bull riding team within the PBR Teams League and Teton Ridge Entertainment. We couldn’t be more excited to officially welcome Mo to the Teton Ridge family. Read the exclusive from The Hollywood Reporter. >> https://tr.plus/4fkuzLS

In the heart of the Arizona desert, where the spirit of the West runs deep, the Teton Ridge-owned Arizona Ridge Riders stand tall. Proud. Strong. Determined. Welcome to Year 3. The year we bring a title home to Arizona. 🏆

Teton Ridge and The American Rodeo continue to expand their global reach with new qualifying events announced in Australia. We're proud to offer athletes more opportunities than ever to qualify for The American Rodeo. >> https://tr.plus/3Lv7UhV

For C&I’s August/September issue, the Briscoe Western Art Museum in San Antonio selected a dozen works from its collection that beautifully capture and celebrate the American West. You'll find one of the works — a painting of a Sioux fire maker by artist Kathryn Woodman Leighton — on the cover of the issue. This marks the first time a painting has graced the cover of the magazine in its three-plus decades of production.  Purchase the August/September issue on newsstands July 16, or online today: https://ow.ly/AnYv50SxeVs