Achieving #BrandAwareness is the main goal of most marketing campaigns, and #TVadvertising is one of the most effective ways to achieve this goal - just ask Texas Mattress Makers. #TeamTEGNA was on location shooting a campaign when we were pleasantly interrupted by a new customer who proudly stated she was in the store because she LOVES their commercials. Watch the video to hear this customer's story, and read more to learn how your brand can achieve brand fame, bring in new customers, and increase sales. https://lnkd.in/g4NcRPCR
TEGNA Marketing Solutions
Advertising Services
McLean, Virginia 3,249 followers
Be in good company.
About us
TEGNA is one of the largest local media companies in the U.S. We are the parent company of 64 major network broadcast affiliates in 51 markets and offer innovative solutions and powerful insights to help local and national brands reach audiences across television, streaming, and digital platforms with cutting-edge measurement tools. We want our audiences to know it is their local neighbors at WFAA in Dallas, KUSA in Denver, KARE in Minneapolis, WKYC in Cleveland and so many others who deliver 24/7, high-quality news and information they can trust. Our advertisers benefit substantially from that local connection as well as the reach and expertise of our affiliates. They also benefit from the scale TEGNA provides. Behind every one of our sales professionals in every office comes the good power of TEGNA. A power that arms our sales force with leading products, solutions, and technologies to serve our customers.
- Website
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https://tegna.com/advertise
External link for TEGNA Marketing Solutions
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- McLean, Virginia
- Type
- Public Company
- Founded
- 2018
Locations
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Primary
8350 Broad St
McLean, Virginia 22102, US
Employees at TEGNA Marketing Solutions
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Paul Mollenkamp
Account Executive at TEGNA Marketing Solutions
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Lauren Hallett
Account Executive KREM Marketing Solutions | Broadcast & Streaming Media | Business Development & Strategist
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Jason Ryan
Account Executive
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Miguel Fenton
Senior Account Executive at TEGNA Marketing Solutions
Updates
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Please join #TeamTEGNA in welcoming Grant Green, Rachel Thomas, Jarrett Webb, Sienna Rall, Samantha Saxer, Brooke Masi, and Saanvi Sreejit as the inaugural members of the Sales Development Representative Academy! Congratulations, also, to Matthew Ginn, Zach Jaffe, Mattie Smith, Sophia Berry, Nicki Harkrider-Probey, Freddi Solano, Amanda Levi, Katia Mahiddine, Nina Jeronimo for bringing this amazing new program to life! Tailored for newcomers to media sales, the SDR Academy will equip our future leaders with cutting-edge business development skills, effective growth strategies, and valuable industry insights to drive meaningful business results for the markets and partners we serve. This commitment also aligns with our goals to diversify our salesforce, pioneer the future of business development in media, and deliver exceptional client outcomes while benefiting our communities. #TEGNA #SDRAcademy #NextGenSales #MediaSales #DiversityinSales #CommunityImpact
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As we celebrate #Juneteenth throughout TEGNA and across the country, KHOU 11, sponsored by H-E-B, explains the significance of this date and the ongoing celebration of African American music throughout the month. https://lnkd.in/gQ_tgjvH
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TEGNA Marketing Solutions reposted this
Let’s face it. As advertisers, we’ve all been suffering with the same issue: shortened attention spans. Well, we’ve got something that’ll keep you hooked…our very first episode of our new video series, Growth to Grit! Join the conversation on how you can stay ahead of the game. #growwithus
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For advertisers, NFL games provide a massive audience with countless engagement opportunities. Don’t wait on the sidelines, join #TeamTEGNA in the excitement of the NFL season that captivates millions of viewers and maximizes a brand's reach. Learn more about the power of #NFLadvertising: https://lnkd.in/gwBpD3DJ #NFLadvertising #SportsMarketing #LiveSports #NFLmarketing #ContentSponsorships #HaloEffect
WUSA-TV is thrilled to become The DMV’s Official Home of the Washington Commanders and be the place for fans looking for in-depth and exclusive coverage whenever and however they want it on Game Day and throughout the year.
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With historic realignment and new excitement surrounding never-before-seen matchups, First Coast News' Rob Leydon explains how the upcoming college football season is in great formation to deliver tangible results to brands that advertise alongside it. https://lnkd.in/gs4x-Y7G #SportsMarketing #TeamTEGNA #CollegeFootball #SportsAdvertising
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Echoing what David Goler said ... with #TVadvertising, your brand can reach large and engaged audiences by aligning with trustworthy content and creating emotional connections with consumers, improving ad recall, and driving real results for thousands of our partners. Learn more about TV's effectiveness on the TEGNA.com/Advertise blog: https://lnkd.in/gYUUNs-d
Received a call from a client today to share they just landed a big sale as result of their new tv commercial. It paid for their campaign. This is just 2 days into their flight. Not uncommon to hear this. While it is no secret that consumers share of time on traditional tv is lessening (fragmentation and a plethora of options). It remains highly effective at driving results for businesses. Why? Frequency. The routine and habit of how people watch traditional tv is advantageous to making valuable connections with potential customers. #ROAS #ROI
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TEGNA named a 2024 honoree of #TheCivic50 by Points of Light for the fifth consecutive year and the Telecommunications Sector Leader. https://bit.ly/44HaIBo
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Live Sports continues to lead Appointment TV’s evolution. The 150th running of the Kentucky Derby drew its largest broadcast audience since 1989, averaging 16.7 million viewers on NBC and peaking at 20.1 million viewers. Learn more on how live sports, tentpole events, and appointment TV can help grow your brand: https://lnkd.in/gqvCk-jb #BroadcastTV #LiveSports #SportsMarketing #SportsAdvertising #KentuckyDerby #AppointmentTV #BrandAwareness
The 150th Kentucky Derby ‘Reins’ Supreme with 20.1 Million Peak Viewers | TEGNA
tegna.com
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#TeamTEGNA's 22 NBC News are gearing up to cover the #OlympicGames! Leveraging the power of local news, 12 News (KPNX-TV, NBC) Tram Mai and 11Alive's Cheryl Preheim bring our vast, loyal, and engaged audiences exciting behind-the-scenes coverage and exclusive interviews with hometown athletes that can't be seen anywhere else! Don't let your brand be a spectator. We have several #advertising, #marketing, and #contentsponsorship opportunities utilizing our #broadcast, #CTV #OTTstreaming, and #Digital platforms. Contact a TEGNA Olympics advertising expert: https://lnkd.in/ewAh8_rt https://lnkd.in/grmQtCXP
4 Reasons For Advertisers to Sponsor the 2024 Olympics
https://www.tegna.com/advertise