Teads

Introducing Teads' new Contextual Commerce format powered by Dynamic Product Ads (DPA), with adidas as a launch partner! 🎉 Teads is now one of the largest DPA platforms on the open internet, offering tailored ads based on real-time factors like price, stock, and delivery options. This solution connects consumers with relevant products at optimal moments, driving performance across metrics like CTR, CPC, CPVisit, CPA, and ROAS in premium editorial environments. With Teads Ad Manager, brands like Adidas can easily integrate product feeds, automate updates, and enjoy benefits like seamless ad creation, intent-driven targeting, and real-time data updates. The result? Maximized engagement, better performance, and strong brand equity across screens. Read the press in Advanced Television >> https://hubs.li/Q02WjP4R0 #ContextualCommerce #Media #DynamicProductAds #Retail #Feed #DPA #Adidas #AdInnovation #PerformanceMarketing

Context is Queen 📢: Maximizing Engagement with Premium Content Did you know that where your ads appear can significantly impact brand perception? Context matters. Ads on premium, trusted sites—especially news platforms—do more than boost visibility; they drive deeper engagement and build brand trust. Research shows ads placed within contextually aligned content draw more attention, deliver greater recall, and foster positive sentiment. In fact, 81% of people prefer ads that match the content they’re viewing. Creating a seamless, unintrusive experience is key. Through integration with publisher content, Teads leverages real-time data signals, from topic to sentiment, ensuring your message reaches the right audience at the perfect moment. Read more in the latest blog by Anita Caras, International VP of Insights and Measurement at Teads>> https://hubs.li/Q02Xfd0d0 #Contextual #HighQualityAds #AudienceEngagement #EffectiveAdvertising #TrustedNews #Premium #Attention #News

In our latest Talks With Teads episode, Silke Zetzsche from AudioStack joins Natalie Bastian, Teads' Global CMO, to discuss how AI is transforming audio production and enhancing personalization in CTV advertising. Key insights include:  • AI-Driven Audio Production: Transforming traditional processes with AI to create personalized ads in seconds. • Personalization at Scale: Leveraging AI to adapt audio to different languages, accents, and contexts, enhancing consumer engagement. • Efficiency Meets Quality: Making high-quality, effective ads accessible to businesses of all sizes. • The Future of AI in Advertising: Exploring the potential of AI-generated voices and real-time optimization for better ROI. Watch the video on the blog >> https://hubs.li/Q02WCGXV0 #ctv #ai #audio #omnichannel #personalization #advertising #media

Owning the Moment to Drive Brand Awareness: Breitling’s Success with Teads Hi everyone! We’re thrilled to share an exciting case study with our partner, BREITLING, where they successfully leveraged Teads’ Reachcast solution to drive brand awareness with beautifully optimized creatives. In today’s digital landscape, reaching users at the right moment with relevant content is crucial for achieving brand goals. With our Reachcast solution – a unique takeover experience focused on priority contextual segments – Breitling captured their audience’s attention precisely when it mattered most by taking over Luxury context. What makes Reachcast stand out is its cost-efficient and flexible approach, allowing clients to customize creatives to fit their brand without rigid templates. This blend of contextual takeovers and creative optimization led to impactful results for Breitling’s launch: Results: ✅ 61% Video Completion Rate – Exceeding Teads’ benchmark by 4% ✅ 0.34% Click-Through Rate – More than double our benchmark of 0.15% ✅ +12.1 Awareness Lift points vs. non-exposed audiences – An impressive 8 points above our benchmark Download the case study here https://lnkd.in/gFtE7t3C Check out the PR piece below for more insights! https://lnkd.in/gEknwzgE モーメントを捉えてブランド認知を促進：Teadsを活用したBreitlingの成功事例 今回は、パートナーのBreitlingがTeadsのReachcastソリューションを活用し、ブランド認知の向上に成功した事例をご紹介します。 魅力的で最適化されたクリエイティブにより、Breitlingは効果的にターゲット層へリーチすることができました。 デジタル領域では、適切なタイミングで関連性のあるコンテンツを届けることがブランド目標の達成に不可欠です。 Reachcastの強みは、ラグジュアリーコンテキストを利用した注目を一気に捉える24時間配信のような“ジャック配信“にあり、Breitlingは重要な瞬間にオーディエンスの注目を集めることに成功しました。 また、Reachcastはコスト効率が高く、カスタマイズが可能です。 テンプレートに縛られず、ブランドに合わせたクリエイティブ制作ができる点も特徴です。コンテキストに基づいたテイクオーバーとクリエイティブの最適化の組み合わせで、Breitlingは以下の成果を達成しました。 結果： ✅ 61%の動画完視聴率 – Teadsのベンチマークを4%上回る成果 ✅ 0.34%のクリック率 – 基準の0.15%の2倍以上を達成 ✅ +12.1ポイントの認知度向上（非接触広告群との比較）– 基準を8ポイント上回るメディア成果 こちらから事例をダウンロードいただけます。 https://lnkd.in/gACVwJdB PR記事はこちらからご覧いただけます。 https://lnkd.in/gEknwzgE #Teads #Reachcast #AdvertisingInnovation #MediaPerformance #AwarenessLift #digitalmarketingnews

Air France Takes Flight with a Premium CTV Native Campaign 🛫 📺 Air France partnered with Teads to elevate brand awareness in the U.S. with a CTV Native homepage takeover. The feature appeared directly on viewers' home screens, capturing mass visibility and premium audiences at scale—regardless of subscription status—without disrupting the viewing experience. Catherine Masson, Director of Brand Media Strategy and Media Buying at Air France, shared of the campaign: “This initiative effectively combined exclusive formats with precise measurement, delivering real value for our brand.” Goal: Strengthen brand awareness and trust among U.S. consumers. Results: • 22% boost in intention to recommend • 31% improved perception of quality services • 24% rise in perception of safety Read more on the blog >> https://hubs.li/Q02WlwBQ0 #CTV #Omnichannel #AirFrance #TravelMarketing #DigitalAdvertising #ConnectedTV #BrandAwareness #Teads #PremiumReach #AdTech

MLB Baseball World Series Insights: Dodgers Drive the Buzz ⚡ With Teads Media Barometer, you can access global insights into content consumption across 3,000+ premium publishers right at your fingertips in Teads Ad Manager. What's trending with the MLB World Series? 🏆 • Dodgers’ dominance: Outpacing the Yankees with peak searches of 100 vs. 89 as of October 26. • Postseason buzz: Momentum driven by fan-centric stories and standout players, not just game stats. • Freddie Freeman’s walk-off grand slam: Sparked a recent spike in engagement. • Shohei Ohtani: Sustained interest, even without playing in the World Series, driven by base-stealing highlights. • Audience insights: Female fans favor team narratives, while male fans engage with granular stats like "home runs." Discover and explore more 2024 sports insights >> https://hubs.li/Q02PWsFs0 #TeadsMediaBarometer #MLBWorldSeries #AudienceInsights #MLB #Baseball #WorldSeries #Dodgers #Yankees

Drive Tech Sales with Teads’ High-Intent Audiences ⚡ Recent findings highlight that Teads' omnichannel audiences are leading the charge in tech purchases this Black Friday. • 45% of Teads CTV & Digital Gen Z viewers are more likely to purchase smartphones compared to non-Teads audiences. • Over 35% of Teads’ CTV audiences plan to buy gaming devices. • Teads has a strong influence across other key tech categories, including home appliances, smart devices, and personal devices. Own the moment this Black Friday with Teads’ premium placements, connecting your brand with engaged, tech-savvy consumers during the biggest holiday shopping season. Read the blog for more tech insights >> https://hubs.li/Q02W53JR0 #TechTrends #Omnichannel #AdTech #DigitalMarketing #TechSales #CTV #HolidaySales #SmartDevices #BlackFriday #Holiday2024 #HolidayShopping James Aylott Sam McBride Cyprus Malinao Yadira Ciprés

Driving Success with Dynamic Creative: Honda's Performance with Teads DCO Honda UK partnered with Teads to maximize local retail network financing offers, enhancing the UK retail program and driving awareness of exclusive finance offers for the all-new emodel. The goal? To increase awareness and promote finance offers at the local retail network level. Leveraging Teads' Dynamic Creative Optimization (DCO), the campaign generated three performance carousel variants for each retailer and activated geo-targeting down to the UK postcode level, ensuring offer accuracy. This tailored, geo-targeted approach drove traffic to online stores and delivered exceptional results: 80% viewability, 0.27% CTR, and 70% CPM cost efficiency. View the case study >> https://hubs.li/Q02W0h8S0 #Performance #DCO #DynamicCreative #PerformanceMarketing #Honda #ProgrammaticSuccess #AutoMarketing #Automotive Kate Barrett

Beauty, Luxury, and Retail Brands: Unlock Your Biggest Shopping Season Success Our "10 Golden Rules for Beauty & Luxury Advertising" infographic is your essential guide to creating captivating and effective ad campaigns, backed by proven results from luxury campaigns with Teads. Discover how omnichanenl strategies including lead to higher brand metrics fro luxury and beauty brands. Download the infographic and transform how your brand engages audiences in premium, brand-safe spaces this holiday season >> https://hubs.li/Q02V-FNg0 #Luxury #Beauty #AR #3D #VTO #CTV #Omnichannel #Premium #BrandSafe #Holiday2024 #HolidayShopping #Holiday #Optimizations

🚀 Domani alle 15:00 saremo a Intersections 2024 per un workshop imperdibile su AI e Misurazione dell'Attenzione! Giorgia Corvaglia di Teads Italia e Luca Rimoldi di Heineken Italia esploreranno come l'AI ha potenziato la strategia della campagna Ichnusa, grazie al pre-testing degli asset creativi e a misurazioni precise dell'attenzione. Un'opportunità unica per capire come Teads sta rivoluzionando l'ottimizzazione creativa, non mancare! 🎯