This month, our Global Head of Design at TBWA\Media Arts Lab, James Taylor, joined an insightful panel titled "Making the Case for Beauty in Innovation" at Fast Company's Innovation Festival. The conversation, which included TBWA\Worldwide’s Chief Design Officer Bruno Regalo, acclaimed designer Stefan Sagmeister, and Gabby Lord, Cofounder and Creative Director of Super Keen Studio, explored the profound role of design in branding. The panel delved into how design can elevate products and transform consumer experiences. James highlighted the critical balance between aesthetics and functionality, noting: "A lot of our advertising is centered around both form and function. It is in the harmony between these two elements that beauty is found." More on this year's festival: https://lnkd.in/dqyP_Fny
TBWA\Media Arts Lab
Advertising Services
Los Angeles, CA 86,284 followers
The bespoke agency dedicated to Apple. LA | London | Miami | Shanghai | Singapore | Tokyo | Australia
About us
Media Arts Lab is the bespoke global agency for Apple and only Apple. We think different to create impact for the world’s most iconic brand. In 1984, TBWA helped launch Apple’s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator, with a dedicated team focused solely on game-changing work, became more evident. In 2006, TBWA\Media Arts Lab was born. Today, Media Arts Lab has seven dedicated global offices serving 26 markets around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world. We have six values that underpin who we are and how we do things at Media Arts Lab. Creative to the Core Outsider on the Inside Constructive Candor Cultivating Inclusivity Strong Together Hungry and Curious TBWA\Media Arts Lab is part of the TBWA Worldwide collective.
- Website
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http://www.mediaartslab.com
External link for TBWA\Media Arts Lab
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Los Angeles, CA
- Type
- Public Company
- Founded
- 2006
- Specialties
- advertising, marketing, strategy, creative, website design, performance marketing, PR, creative, design, project management, data strategy, media, production, and social
Locations
Employees at TBWA\Media Arts Lab
Updates
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Great news coming from our team in South East Asia! 🥳 🎉 Apple and MAL have just scored 6 shortlists at the Shots Awards Asia Pacific with five different campaigns created for Vietnam, Thailand, India and Malaysia. · Shot on iPhone 15 Pro "Don’t Make it Complicated”: Music Video of the Year · "Fallen Deep": Concept and Direction · "Wreckshaw": Direction · "Work is Worth it": Editing · "Nice Try": Casting Congratulations to the team, our client and our production partners. Stay tuned for the final results which will be announced on October 10th. 🤞🤞 To check out the fulll shots shortlist: https://lnkd.in/gyJe-wua
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The Webby Awards Industry Index 2024 is out, and we’re thrilled to see MAL ranking in the Top 5 Agencies with its 7 Webby wins this year. TBWA\Worldwide network earned #2 in Top Networks, and most importantly our client Apple is leading the ranking for Global Brands. Congratulations all around for an outstanding result. To learn more about the The Webby Awards Industry Index 2024: https://lnkd.in/dnWqv6XU #WebbyAwards #WebbyAwards2024 #DigitalExcellence #Apple #CreativeIndustry
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Getting into trouble isn't just for rebels—it's a wellspring of creativity, according to TERENCE LEONG, ECD at TBWA\Media Arts Lab in South East Asia. Terence recently spoke with LBBonline - Little Black Book on how embracing the unexpected and taking the path that 'scares the living daylights' out of him leads to fresh, surprising ideas that delight audiences. Read more about Terence's approach to finding creative inspiration, along with insights from other leading creatives: https://lnkd.in/gyfiWFHU #CreativeInspiration #Advertising #Innovation
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Two of our very best will be judging your work at the Lisbon Advertising Festivals Group. 🌟 🌟 Fabiana Falcão, Design Director in São Paulo, and Cristiana Ladki Williams, Executive Producer in Los Angeles, have been selected as Craft Judges in this year’s festival! 🇵🇹🏆 Last day to submit your entry is Sept 27! https://lnkd.in/d94CZqsP
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🚀🚀 Huge congratulations to Tobias Lindborg, Associate Creative Director, and Hermes Miranda Graphic Designer, at TBWA\Media Arts Lab for making it to the finals of The One Club for Creativity’s Young Guns! 🎉🎉 After weeks of deliberation and multiple rounds of voting, the 101 judges of #YoungGuns22 have selected 78 designers, illustrators, art directors, writers, directors, and photographers for the YG22 finalist list! Tobias and Hermes were up against some tough competition, so making it this far is truly an accomplishment. We wish them all the best in the final round! Winners will be announced on October 30. Check out the full list of finalists: https://lnkd.in/eCx_2VUV #YoungGuns22 #CreativeExcellence #Finalists #Congratulations
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📣 Excited to unveil our latest campaign for the new iPhone 16 and iPhone 16 Pro📱, built with Apple Intelligence. Starring Bella Ramsey, known for her roles in ‘Game of Thrones’ and ‘The Last of Us’, these spots showcase how Apple Intelligence can assist in those awkward, everyday moments we all experience. Whether it’s forgetting someone’s name, not reading what you were supposed to, or even finding yourself burying a fish, Apple Intelligence is there to help. Brought to life by our teams in Sydney and LA, the campaign was directed by Emmy-winner David Shane and filmed by Oscar-winning cinematographer Erik Messerschmidt. A big shout-out to Apple, the MAL crew, and our production partners Cut + Run, TRAFIK, and BARKING OWL LIMITED. Check out Ad Age's Editor’s Pick for a closer look: https://lnkd.in/gFt4hMJc #Apple #AppleIntelligence #iPhone16 #iPhone16Pro #BellaRamsey
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Thanks Ad Age, Tim Nudd & Sabrina Sanchez for the coverage! #EmmyAwards, #OutstandingCommercial, #FuzzyFeelings, Television Academy Foundation
Apple won the 2024 Emmy Award for outstanding commercial for its holiday spot “Fuzzy Feelings”—the first time a brand has picked up the award two years in a row.
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Last night, Apple’s “Fuzzy Feelings” won the Emmy for Outstanding Commercial at the 76th Creative Arts Emmy Awards! 🌟 📽 🎞 🌟 "Fuzzy Feelings" is a unique film reflecting on humanity in a divided world, promoting creativity and empathy. Directed by Lucia Aniello via Hungry Man in tandem with stop-motion animator Anna Mantzaris of Passion Pictures, the film urges kindness and a new perspective, seamlessly combining live action and stop-motion. Set to George Harrison's 'Isn't It a Pity,' the holiday film was crafted solely with iPhone and Mac. Thank you to the members of the Academy of Television Arts & Sciences for this recognition and a huge congratulations to our client, the talent crew at MAL and our trusted production partners. 👏🏻👏🏻 #76thEmmys #TelevisionAcademy, Hungry Man, PASSION PICTURES, Passion Animation, Lime Studios.
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🌟 Thirty thousand new products are launched every year, but did you know that 95% of them fail? 🤯 Join us at the Fast Company Innovation Festival in NY (Sept 16-20), where our Global Head of Design, James Taylor, will take part in a panel with Stefan Sagmeister, Gabby Lord (Cofounder and Creative Director of Super Keen Studio), and Bruno Regalo (Chief Design Officer at TBWA\Worldwide). They will discuss how embedding design into every facet of product creation and consumer experience can shape the success of brands. For more info and tickets: https://lnkd.in/gXTTP4RB #DesignInnovation #BeautyInInnovation #FastCompany #InnovationFestival #ProductSuccess