New Gatorade work? You know we got it 😎⚡️ After the relaunch of Gatorade’s iconic “Is It In You” campaign, our LA crew shifted focus to the game that demands IT more than any other: football. Our new work for Gatorade, “You Know We Got IT,” features superstar quarterback Lamar Jackson starting a locker room chant that connects everyone who plays the game. We made this chant to get football players as fueled up as possible as they get ready for kickoff, just like the product does. So get ready, because this chant is coming to a locker room near you, and it all starts now. Y’all got IT? Read more on The Drum: https://lnkd.in/gMZgBd63 PepsiCo #Gatorade #Advertising #Creativity #TheDisruptionCompany
About us
TBWA\Chiat\Day is part of TBWA\Worldwide: The Disruption® Company (www.tbwa.com) and has offices in New York, Los Angeles and Nashville. Named one of the World's Most Innovative Companies by Fast Company and to the AdAge A-List, TBWA creates disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
- Website
-
https://www.tbwachiatday.com/
External link for TBWA\Chiat\Day
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- NYC , LA
- Type
- Public Company
- Founded
- 1968
- Specialties
- Advertising, Branded Content, Digital, Creative, Strategy, and Social Media
Locations
-
Primary
NYC , LA 10022, US
-
5353 Grosvenor Blvd
Los Angeles, CA 90066, US
-
488 Madison Avenue
New York, NY 10022, US
-
810 Crescent Centre Dr
Suite 530
Franklin, Tennessee 37067, US
Employees at TBWA\Chiat\Day
Updates
-
This morning, alongside Forbes, we brought together senior marketers and agency leaders for an intimate, real and raw conversation to tackle client-agency relationships and their challenges head-on. 🤝 A big thank you to everyone who participated in our discussion around the Costs of Dysfunction. Your insights and openness were invaluable. Together, we explored ways to build partnerships that enable great work and ensure better alignment. The conversations were truly enlightening, with the potential to drive meaningful change in our industry. A big thank you to Seth Matlins and Forbes for joining forces with us to elevate this crucial conversation. And a shout out to our wonderful clients Mark Weinstein and Marisstella Marinkovic, alongside Erin Riley, Emily Wilcox and Deepthi Prakash, who took to the stage to reaffirm the importance of being not just a good partner to brands - but a great one. In an environment where everybody thrives. We’ll be sharing more from the event in the coming weeks so stay tuned. 👀 #clientagencyrelationship #disruption #thecostsofdysfunction
-
Big news to share from TBWA\Chiat\Day NY! Today we announced the addition of Dustin Tomes to the pirate ship as our new Chief Creative Officer. Dustin is known for award-winning creative like #ForTheThrone for HBO’s Game of Thrones, "You’re Gonna Need More Tide" for Tide detergent, and a slew of acclaimed campaigns for Campbell's snack brands, Meta, and more! On the appointment, our CEO Emily Wilcox shared, “Any of these brands you could see doing something safe and expected, and he takes the exact opposite route. We have really big, mature clients [at Chiat] with exciting and challenging problems to solve. Having somebody who really opens up the full canvas of creativity to solve them is exciting.” Welcome Dustin! Read more VIA Ad Age: https://lnkd.in/eAJxMZhQ
-
Thirty thousand new products hit the market every year, yet a staggering 95% don't make the cut. We're thrilled to have our Global Chief Design Officer, Bruno Regalo, join an amazing lineup of speakers at Fast Company’s Innovation Festival to explore how design can determine a brand's success - and make the case for beauty in innovation along the way. Get your tickets here: https://lnkd.in/dKTb7ctR TBWA\Worldwide #Disruption #TheDisruptionCompany #Innovation #Design
-
In the words of Christian Siriano "We just did it." The #1 Celebrity Brand Collab you should know about right now is the Wardrobe Refresh Hotline, a 24 Hour TikTok Live stream with Persil and Christian Siriano from TBWA\Chiat\Day NY! Thank you Ad Age for the shout 🙌 https://lnkd.in/eS9nJCRe
-
This Nissan Heisman House is the stuff of legends. Football legends 🏈 This season, TBWA\Chiat\Day NY and Nissan Motor Corporation celebrated the buzz-worthy return of legend Reggie Bush. We schooled the rookie Jayden Daniels. We paraded with Mark Ingram, texted with Tim Tebow and admired Coach Spurrier's new boots. Maybe the best part was the fast cars, or the friends we made along the way. That’s how you Heisman. 📚 Read more in... Ad Age: https://lnkd.in/gG4g8F-y Forbes: https://lnkd.in/g7W5JtTy Marisstella Marinkovic Terri Welch Lloryn Love-Carter Mike Blanch Barney Goldberg Emily Wilcox Scott Kavanagh Val Tyll Tony Burman-Loffredo Anna Moscovici Monica Sagowitz Anthony Pasqualone Mya Gentile Carly Wengrover Marlize Duncan
-
Our very own TBWA\Chiat\Day US CEO, Erin Riley has been elevated to Global CEO of TBWA\Worldwide! 🏴☠️ Effective January 1, Erin succeeds Troy Ruhanen – who has been at the helm of TBWA for the past decade – and who will lead the newly formed Omnicom Advertising Group (OAG). With a keen understanding of the business of creativity, Erin has played an integral role in our success, winning hallmark clients and nurturing long-standing relationships from East coast to West. As Troy said; “Erin is a powerhouse. She leads with both head and heart, with an exceptional sixth sense for what will make a difference for the brands across TBWA’s portfolio. She builds enviable talent pools and brings everyone along with her. With Erwan Guillou at her side, the 11,000 strong collective is in the best possible hands.” A testament to Omnicom continuing its commitment to elevating homegrown talent, Erwan Guillou will join Erin as newly appointed Global CFO. Emily Wilcox and Courtney Nelson will continue cementing our New York and Los Angeles offices as the most creative shops across the US.
-
It’s hard to be a good agency. The pressures are real and many. It’s equally hard to be a good client. Ideas find no easy path from conception to execution. When client and agency don't align and collaborate, achieving great work is almost a miracle. This dysfunction comes at a great cost—to brands, businesses, ideas, careers, mental health, and happiness. Just as no marriage begins with hopes of divorce, no client-agency relationship begins with the hopes of divide and discord. But too frequently, this becomes the reality. To better understand these challenges and build partnerships that enable great work, TBWA\Chiat\Day and Forbes are joining forces and bringing together senior marketers for an intimate, real, and maybe even raw conversation. 🤝 Let's discuss the Costs of Dysfunction in client-agency relationships and work towards a better state together. 🌍 https://lnkd.in/ejAZZeTv
-
Our LA crew was treated to a special moment of joy this week 💛💫 We’re still feeling the love after watching the brilliant Tabitha Brown take the stage for a cozy conversation on “celebrating your potential and safeguarding your mental health” with LA's DEIA Lead, Jennifer L. Payne, B.S., M.A., CPBA. Always true to herself, Tabitha kept it real and inspired us with some soul wisdom, dropped a healthy perspective check, and kept us all laughing together. Huge thanks to Tabitha for making time in her busy schedule to come through and kudos to each Pirate who helped make this event happen. “Have an amazing day. But even if you can’t have a good one - don’t you dare go messing up anybody else’s.” 🙌 - Tabitha Brown 📸 Nyaze Vincent 📹 Harold Hall #Disruption #creativity #mentalhealthawareness
-
"We, as an industry, often get so caught up in what we aren’t that we lose sight of the amazing things that we are," says TBWA\Chiat\Day New York's CEO Emily Wilcox in a recent chat with shots ✨ From advertising's sometimes unrecognized brilliance to Wes Anderson's whimsey, and Sia's multi-dimensionalism, get inspired and find out what's on Emily's radar ➡ https://lnkd.in/e7YbKGKT