About us
Struggling to make your brand STAND OUT from the competition? At BrandTrue we're laser-focused on helping you differentiate your brand in an authentic and meaningful way. We do this by helping you dig down deep to find the most important truths in your brand’s story.
- Website
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https://brandtrue.com/
External link for BrandTrue
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Cincinnati, Ohio
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Brand Strategy, Product Naming, and Strategic Facilitation
Locations
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Primary
Get directions
Cincinnati, Ohio 45208, US
Employees at BrandTrue
Updates
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We Have Questions ...for Dudes. Does this name do it for you, dude? Just as we reacted poorly to "Girl Beer" last week, we're just not feeling the gendering of neutral products in the case of wipes, either. Does it motivate you to buy? Do dudes want wipes for dudes? Dudes, please weigh in (as long as your hands are clean). #brandtrue #brandnaming #naming
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We think this idea is clever and charming. It's gotten lots of press and positive attention, so you might say that things are going swimmingly!! #brandtrue #brandnaming #naming
Giver of Names, Builder of Brands | Crafting strategy-powered names and distinctive brands that stand out in the marketplace.
Chilean Sea Bass goldfish crackers... because naming really, really matters! Several people have written to me about this charming initiative. My guess is that the Pepperidge Farm people got some data about how many adults are also consuming these little guys. It's to their credit that they've come up with a clever and delightful idea to drive home the point that this same cracker can be for grown-ups. They've sold out more than once, I believe, and gotten incredible press for it, too. There's nothing wrong with a PR stunt if it's a good, strategically sound, and creatively executed one! #brandtrue #brandnaming #naming
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Brand Names We Love We're fascinated by the trend towards more and more branding of produce. The avocado distributor that's branding their fruit with the name Bravocado has made an excellent choice. It's so intrinsically tied to the name of the product, and by leveraging a pun manages to scream of excellence with just two additional letters. It's clear, memorable and fun. Bravo!!!! #brandtrue #brandnaming #naming
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Does This Name Suck: breef?? In brief, yes it does. Check out this #tellthetruths video for our long form analysis as to why, but to put it succinctly, the pun on "brief" doesn't land. #brandtrue #naming #brandnaming #captioned
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We Have Questions!! So many questions!!!! For starters, is it just us, or does this name annoy instead of attract? (We're women, but we're not getting it.) We assume that it's intended to be cheeky and ironic, but we're not sure we want to be in on the joke. Please weigh in, especially other women. #brandtrue #brandnaming #naming
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Calling all Word Nerds! Please assemble. What do you guys think? #brandtrue #brandnaming #wordnerds
Giver of Names, Builder of Brands | Crafting strategy-powered names and distinctive brands that stand out in the marketplace.
WORD NERDS, this one is for you... You can't name things for a living without being a Word Nerd. I claim it proudly! And I know many of you who read my stuff are also of this tribe. One of my favorite social media accounts is Merriam-Webster, the dictionary people. Their content is wonderful and yesterday they put out the call for words with spellings that are gaslighting. The creativity (and rage) of the answers is inspiring me to share. And possibly even share regularly, as a feature... Welcome to Enraging English! Today, I offer my lovely Word Nerds... INFLAMMABLE. Because it means flammable, but sounds like it means the opposite. And anyway, we already have the word for this concept, so what are we even doing here with this confusing alternative???? Let me know what you think and please, should I enrage us all on the regular?? #brandtrue #brandnaming #naming #wordnerds
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Brand Names We Love We love to feature clever non-profit names, and the ones we think are most effective focus less on describing their mission and more on emotion and inspiration. This organization helps people to get cars, and the pun works really well here because access to transportation can transform lives! #brandtrue #brandnaming #naming
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Cheeky, Cheeky Men's Brands This is the most unhinged #tellthetruths video we've ever created, with equal parts cringe, embarrassment and naughtiness. Men's grooming brands lend themselves to creativity and impropriety, we found. Please check it out. Or don't. It might not be safe to watch. #brandtrue #naming #brandnaming #captioned