Tapcart

DTC operators: What comes to mind when you hear "resilient revenue"? For Hans P. Harris, Director of Growth at BrüMate, it means unlocking new levels of growth. 🔓 Driving 20%+ of sales through a channel that generates reliable revenue at a low cost enables him to be more aggressive on customer acquisition. Hans: "It's pretty incredible as a growth marketer to see what power that retention and the quality of that revenue can actually do in unlocking additional scale on the growth side."

Amazon Prime Day just ended and U.S. shoppers spent a record $14.2 billion online during the two-day Prime event, up 11% YOY. (CNBC) Spoiler alert: Consumers aren’t waiting until BFCM to do their holiday shopping. Here’s what we know: - Shoppers are more budget-conscious than ever. According to our survey, 67% of consumers will bargain hunt throughout the year to find better prices and save money. 58% will shop early just to avoid the holiday rush. - Key shopping events like Amazon Prime Day have become established sales dates in the minds of consumers. Our survey reports the same percentage (37%) of people shop Prime Day and Cyber Monday every year. - The consideration period for these thrifty consumers is becoming longer. KnoCommerce revealed 61.3% of shoppers reported to take more than a week to make their first purchase from a brand. So, what does that mean for your BFCM strategy? And how can you capture some of that wallet share before holiday shopping budgets run dry? We've got you. 🤝 Swipe to see our recommendations. ⬇️

🎉✨ LSKD is excited to announce that we've snagged the Tapcart Tappy Award for Push Marketer Of The Year! 🏆🚀 Congratulations to our marketing team who crushed it with their fun and inspiring pushes over the last 12 months! 🙌 Let's keep pushing boundaries and inspiring each other to be 1% Better Every Day! #lskd #tappyaward2024 #tapcart #award

We just dropped THE most comprehensive BFCM report packed with consumer insights and actionable strategies sourced from: • Proprietary data from 1100+ surveyed holiday shoppers • 7 industry-leading partners  • Top DTC brands like Gorjana, Culture Kings, and BÉIS. Be the first to get the data. (link in the comments)

Two major trends that will change your holiday approach were just confirmed in Tapcart’s 2024 BFCM report: 1) Shoppers are taking longer than you think to buy your product. This is aligned with our database of 4.6 million holiday shoppers. At Kno, we saw that 61.3% of consumers in 2023 reported taking longer than a week to make their first purchase. What this means: Waiting until Q4 to launch your campaigns is too late. How to address this: Start educating customers now, especially for high AOV brands with longer consideration periods. With your ads, you don’t necessarily need to optimize for conversion at this point in the year. You’re optimizing for brand awareness. Since you've spent time building up these relationships, focusing on brand building and awareness will increase conversions for the BFCM period. Tl;dr: if you’re on time, you’re late. 2) People spend more on others than themselves. From November 24th to December 20th, the average revenue for purchases for significant others nearly doubled. In fact, their AOV is substantially higher — around $127 compared to $99 for self-purchases. These buyers also procrastinate, often making purchases close to the holiday. What this means: Each type of buyer must be treated differently during the holiday season. How to address this: Post-purchase surveys help you understand which buyers purchased gifts for others rather than themselves. Use tags to segment these shoppers in your email and customer data platforms and customize messaging to their shopping intent. For example, you know gifters will spend a lot more, so create content on giftable products, such as bundles like “gifts for her” and “gifts for him.” These are just two of many takeaways. The Tapcart team surveyed 1,161 consumers and compiled 7 chapters of data that will inform your strategies this holiday season. Thanks, Tapcart, for including me on this With 12K+ words, I recommend downloading the PDF version at the top so you can access it from your inbox and read it when you have time.

“It’s not pick the player, it’s pick the best players that are incremental to one another.” Brendan Roeschel, VP Retention + CX at Fresh Clean Threads, is focused on building a suite of tools to help maximize his golden metric of lifetime contribution margin (LTCM). According to Brendan, there’s two key ways to do that: - Increase repeat purchase rate - Grow average order value That's where Retention.com comes in. Their software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue by 2-3x. The higher the LTCM, the quicker Brendan can pay back acquisition costs. Brendan runs tests with various tools like Retention.com to identify where there’s redundancy and where there’s incrementality. What he found? For tools that might seem like head-to-head competitors, Fresh Clean Threads uses both because the ROI and business case are there. More from this interview with Brendan and Kyle Standaert, VP of Marketing & Partnerships at Retention, coming soon.

We’re thrilled to be featured in the 2024 BFCM Consumer Trends Report by Tapcart! This free report is filled with actionable tips for creating sales, boosting customer engagement, and increasing LTV for new and returning customers this peak season. Make this your most profitable BFCM yet by grabbing your copy right here: https://lnkd.in/gjZp3AfD

What do KnoCommerce, Rebuy Engine, Triple Whale, Klaviyo, Gorgias, Nosto, and ROSWELL have in common? (Besides them being among the best at what they do) They're all featured in this year's BFCM Consumer Trends Report! 🤝 We spoke with Bar Bruhis, Adnan Shah, Mia Healy, Diana Buccella, Nicole (Booth) Daly, Eve Rouse, and Nihar Kulkarni to get the important BFCM insights you need to know like: ⏱️ 61.3% of shoppers take longer than a week to make their first purchase with a brand. Start educating customers sooner rather than later to give them ample time to consider a purchase. 🎁 Two-thirds of consumers reported using BFCM to purchase gifts for others. Since they aren't experiencing your products for themselves, how are you going to retain them? Encourage early email, push, and SMS sign-ups and stay connected with customers post-BFCM with thank-you emails, product reviews, and push notifications. 📈 BFCM shoppers took considerably longer to make purchasing decisions last year, viewing 22% more pages per visit and spending 10% longer on each page. Implement features like wishlists to ensure you're catering to shoppers who are being more thoughtful with their purchasing decisions. With the help of our amazing partners, this report is packed with actionable BFCM data, real-world examples, and strategies you can implement NOW to optimize your BFCM sales & marketing strategies to drive efficient revenue come November. Get the full report in the comments. 👇

If your mobile CX isn’t up to par, you’ll be leaving money on the table this BFCM. Here’s the data: - The largest driver of 2023 online BFCM sales came through mobile devices ($5.3 billion), with that number expected to rise in 2024 - 81% of consumers plan to use mobile shopping apps this BFCM - 89% of Gen Z and 84% of Millennials view mobile apps as a crucial shopping option For brands that have mobile apps this means: - Implementing strategies NOW that drive app downloads to build a loyal customer base that you can engage with during BFCM - Optimizing your push strategy. 40% of shoppers reported they’ve made a purchase directly from a push notification - Using Tapcart Custom Blocks to create unique experiences that’ll keep your customers engaged throughout the holiday season For those that don’t have a mobile app, there’s still time. You can launch an owned sales and marketing channel designed to deepen customer relationships and generate reliable revenue from your most loyal customer cohort for BFCM and beyond. Optimize your BFCM strategy with more consumer insights like these with our 2024 BFCM Consumer Trends Report. Link in the comments.

The holiday season is fast approaching. How are YOU thinking about customer loyalty? Okendo's recommendation? NOW is the time to hone in on loyalty-focused strategies to make sure you're set up for BFCM success. We're excited to have our very own Director of Ecosystem Partnerships, Jon Knott, speak alongside experts from Gorgias, Rebuy Engine, and Dixxon Flannel Co. to uncover tried and true loyalty strategies that increase BFCM sales. 🗓️ Wednesday, July 31, 9:00 AM PST / 12 PM EST Unlock new levels of loyalty with a personalized customer experience your shoppers will love! Register here: https://lnkd.in/djSiJmYu