Social media is not about throwing things out there and seeing what sticks (but also, sometimes the most unlikely things take off). Effective social media takes STRATEGY. Just like your other marketing efforts, we develop and evaluate strategy with a full-funnel marketing approach with defined KPI measurements to suit your business. Ready to see actionable social media at work for your business? Drop us a line! #SocialMediaStrategy #DigitalSuccess #InHouseVibes #socialmedia #socialmediamanager #socialmediaagency #organicsocial #instagram #socialmediaideas
About us
At InHouse Agency, partnership is our core value. We consider ourselves more than just a media agency – we are your trusted in house team. Whether you are direct client or a partner agency, we seamlessly integrate with your organization to deliver exceptional results. Over a decade of experience planning & managing multi-million dollar campaigns across traditional & digital channels, including, but not limited to local market research, budget allocation, plan execution, tracking & tag implementation reporting, media reconciliation, & vendor management. We are happy to be plug and play for individual campaigns or to be an extension of your agency/client team to educate internal teams on paid media best practices in both B2B and B2C space and provided optimization feedback to increase overall reach and engagement. STEPHANIE SUMMERLIN, FOUNDER A digital veteran and media expert for 11+ years, partnering with clients to integrate digital media into a seamless multi-channel strategy. Experience includes positions within leading digital agencies and work for Fortune 500 brands as well as e-commerce retail, regional multi-unit retail, B2B, and restaurant clients. A relentless pursuit of top performance across all channels has made her a sought-after consultant. She has an uncanny ability to discover otherwise unrecognized opportunities through deep data analysis, first-hand knowledge of emerging platforms, and unwavering dedication to launch-and-learn. Expertise includes multi-channel/platform planning, execution & optimization for full funnel media plans, as well as a strong technical background supporting tracking & data analysis, and c-level client management. PLATFORM EXPERIENCE Facebook/IG • Google Adwords • Google Analytics • Google Tag Manager • Google Data Studio • Doubleclick • Doubleclick Bid Manager • The Trade Desk (and other DSPs) • LinkedIn Advertising • Twitter Advertising • MS Office Suite • G-Suite • Slack • Poplar • WordPress • Shopify • Amazon
- Website
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https://takeitinhouse.com
External link for InHouse Agency
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Dallas, TX
- Type
- Self-Owned
- Founded
- 2021
- Specialties
- Digital Media, Digital Marketing, Paid Search, SEM, Paid Social Media, Media Planning, Media Strategy, Media Buying, Marketing, OTT, Digital Strategy, Data Analysis, Google Analytics, Google Tag Manager, and Programmatic Media
Locations
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Primary
Dallas, TX, US
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Dallas, TX, US
Employees at InHouse Agency
Updates
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InHouse Agency reposted this
Today we launched takeitinhouse.social (https://lnkd.in/gnhbE-dK) on Instagram - a secondary channel for InHouse Agency where our organic social team will dive deep into Organic Social & Influencer work regularly. Our mission at InHouse Agency is that we are not a simple vendor or paid service - we are true partners in growing your business. In the social world, this means more than just beautiful content (which by the way, we do this really well too). Without strategy, knowing how to evaluate your results, and being able to adapt - you will not see growth. Sound like something you’re ready to explore? Head over and connect with us on our socials to see more! #socialmediaagency #influenceragency #strategicsocial
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"Increased demand for a broad skill set" - sounds like the perfect time for an "in-house" style agency built of senior-level marketers who can forecast and adapt quickly to the changes in your business.
13 Years in Digital & MarTech | AI Algorithms & Analytics | Connected Commerce | Growth Consultant | G2 Best ROI and Analytics Winner | Conversion concerns? Book a call to fix it today ⬇️
According to a LinkedIn survey, 69% of marketers believe their role has become more multifaceted in the last two years, leading to increased demand for a broad skill set. Companies often seek candidates with a wide range of skills—from PPC and SEO to graphic design and video production—while demanding years of experience. This reflects the increasingly complex nature of modern marketing roles, where professionals are expected to wear multiple hats. Is this level of expectation realistic, or are we stretching marketers too thin? Are you looking to grow your conversions? Watch the below Loom to find out more. https://lnkd.in/ew__X567 #MarketingCareers #ConnectedCommerce #DigitalMarketing Credit: TheCoolestCool on Twitter/X
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Embracing the Global Expansion of Retail Data: A Strategic Imperative In today’s rapidly evolving retail landscape, data is not just an asset—it’s the lifeblood of strategic decision-making. The recent insights shared by The Current on the global expansion of retail data resonate profoundly with our perspective here at InHouse. As retailers increasingly embrace digital transformation, the breadth and depth of data available are growing exponentially. This global shift towards comprehensive data collection and analysis opens unprecedented opportunities for brands to understand consumer behavior, optimize operations, and tailor marketing strategies with pinpoint accuracy. Here’s why this is a game-changer: Enhanced Consumer Insights: Access to diverse and extensive datasets enables retailers to gain a more nuanced understanding of consumer preferences and purchasing behaviors across different regions. This granular insight helps in crafting personalized experiences that drive engagement and loyalty. Data-Driven Decision Making: With global data at their fingertips, retailers can make more informed strategic decisions. From inventory management to marketing spend, leveraging data ensures that strategies are based on real-time, actionable insights rather than historical trends alone. Competitive Advantage: In a crowded market, the ability to harness and analyze global retail data provides a significant competitive edge. Brands that effectively utilize this data can anticipate trends, identify new opportunities, and respond swiftly to market shifts. Innovation and Adaptation: The influx of global data fosters innovation. Retailers can experiment with new approaches, adapt to emerging trends, and continuously refine their strategies to stay ahead of the curve. At InHouse, we recognize the transformative potential of global retail data and are committed to helping our clients navigate this dynamic landscape. By integrating advanced data analytics into our strategic approach, we empower brands to unlock new levels of growth and success. Let’s embrace the global data revolution and turn insights into action. The future of retail is data-driven, and the opportunities are boundless. #RetailData #DataDriven #DigitalTransformation #RetailInnovation #StrategicInsights #GlobalRetail
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Thanks for hosting an amazing evening for us Fleming's Prime Steakhouse & Wine Bar Plano! A favorite spot for agency and client get togethers. Incredible experience every time.
Was a doozy to get to Dallas this go around but so glad I got to squeeze in dinner with two of those that I’ve gone through so much career and personal life with 🫶🏻 Stephanie Summerlin Lisa Case Here’s to the OG 3. Thanks for bringing us together many moons ago Guy Dineen InHouse Agency
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Could not agree more
Sports organizations often talk about 'leaning into culture' to attract new, younger audiences. Tell them to take a look at NBC's invesment in taking Snoop Dogg to the Olympics. The Gold standard in influencer marketing🥇 #InfluencerMarketing #Olympics #YouthEngagement #marketing
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InHouse Agency reposted this
Memes aren’t a strategy but posting memes can be PART of a strategy. The thing is - your content strategy should be thought of like a full-funnel media strategy. We need to break through and grab attention from our target audience to begin the process of converting. In social media, memes done well can do exactly that. People come to social to be social and escape from their day - if you're not making them laugh, making them NEED to share with someone, then you're not getting the most out of the platform for your business. Great content and your strategy for posting is truly a science - not sure why you’re not seeing results? Let us help define a strategy tailored for your business goals! InHouse Agency
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✨ Another Year At In House Agency ✨ While we have been making moves long before our rebrand a year ago, this rebrand was a huge landmark date for our growth and our purpose as an agency. The people we have cultivated, the work we have done, the atmosphere we have worked hard to build while all working remotely - we are so proud of this year of growth. Thank you to each and every one of you, our clients and our partners for making it the most amazing year. And to the InHouse family - we love you and are so honored you choose us to share your talents with. LET’S ROLL 🛼 Stephanie Summerlin Melissa Temling Ashley Doyle Parnell Taylor Farrell Shawna Judd Lívia Fontana Caroline Fülep Carmen Belden Kelly Petersen
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We are thrilled to be among one of the first chosen by Reddit for Business as a Reddit, Inc. Certified Agency Partner! We have achieved incredible, proven success within this platform for clients and are excited to be able to deliver even more insights & opportunities with this new badge 🙌 https://lnkd.in/ePBFaN2s #redditpartner #redditadvertiser #mediaagency #redditbusiness
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Did you catch the latest insights from this Digiday article? It feels as though we could have written it ourselves! It encapsulates so much of our own philosophy. Clients today aren’t just looking for results—they want partners who get their industry inside out, can pivot on a dime, and genuinely care about their journey. Industry Expertise: We’re all about diving deep into your world. Whether it’s tech, healthcare, or anything in between, we geek out on understanding your industry's quirks and trends. It’s how we bring unique strategies to the table that actually move the needle for your brand. Agility: Things move fast, right? That’s why we stay nimble. Our team thrives on adapting to changes in the market and your needs. New platform popping up? We’re on it. Shift in consumer behavior? We’re already brainstorming new angles to keep you ahead of the curve. Empathy: Behind every project is a story. We get that. We’re not just here to deliver a service; we’re here to listen, understand your challenges, and celebrate your wins. Building trust through empathy ensures we’re not just meeting your goals, but surpassing them with strategies that truly resonate. This isn’t just a strategy—it’s our mentality. We’re all about being your partner in this journey, adapting, learning, and growing alongside you. So what are you waiting for? Let's do biz! #advertisingagency #agencypartner #mediaagency #socialmediaagency
Client expectations are constantly changing for media agencies. With a number of businesses run by #millennials and #GenZ, marketers are seeking not just a vendor when working with agencies — but a true collaborator. This seems to be especially true in the case of #B2B marketing when they are on both the consumer and buying sides. Last year, Forrester found that 64% of business buyers were millennials and Gen Z, with millennials accounting for more than half of all business buyers. In this piece by Antoinette S., we speak to Wendy Lurrie of Triptent, Erin (Ritter) Allsman, APR, Kelly Higgins of Doremus+Co, Stephanie Mace of Code3, Christina Downey of Geletka+, and Patrick Culhane of Brunner.
Clients want agencies to deliver industry expertise, agility and empathy, new research finds
digiday.com