Strong Singapore

When I chose Allen Law as one of the recipients for this year’s Power List, I had an ulterior motive. I wanted to find out why a hospitality doyen of close to a decade decided to shift focus to co-founder of MOVE [REPEAT] Fitness Lifestyle Brands. Was he bored? Was he craving for something new and fancy as some startup founders I know are wont to do? Why is Allen singing a different tune and would that song be a hit? Turns out, he was acting on a passion for wellness — for movement. As a former customer of Yoga Movement, he had a deep sense of appreciation for how community plays a crucial role in a person’s fitness journey, understanding that no progress and philosophy can thrive better under the awning of support and communal encouragement. (To add, Allen’s patronage since 2016 is apparent from the way he stands — ram rod straight, powerful, forward, a stark contrast to everyone else in the photo studio. I can attest, that we all stood a little straighter during the shoot. 😆) That he has such a deep subject matter expertise in the hospitality space is but a welcome benefit for the brand’s OG founders, Peter Thew and Alicia Thew. Today, the brand has expanded to Hong Kong with plans underway to truly establish themselves as Asia's leading boutique fitness provider. But beyond establishing presence or growing an already thriving community, Allen is proof that even after decades in an industry that is so intimately tied to one’s identity, there is still room for change. There’s still wiggle space to nurture passion, and there’s still opportunities for tangents and courage. It’s for these reasons that Allen is one of my recipient for The Peak Singapore’s Power List 2024. Stay tuned as I share the remaining awardees for the class of 2024 and, come end July, a ✨grand✨reveal of the theme this year that ties all our profiles together.