storyarb

It’s about time we introduce ourselves. Hey — 👋 we’re storyarb. The character-count bio? We’re a full-stack content team for executives and companies that want results-driven copywriting to feel confident hitting send. Newsletters, landing pages, social media copy, case studies, playbooks, email campaigns … the works. All in a flexible, done-for-you content subscription, so you can focus on the important stuff — **like touching grass, completing a word-puzzle, or crossing off one of the 1,000,001 things on your to-do list. If you’re a marketing team, executive, or founder ISO: ➕ Full-stack copywriting to accommodate executive and company content ➕ 48-hour turnarounds from world-class writers ➕ Ultimate flexibility to align your content needs at the right pace and budget We’ve got you. “I’m in!” Thought you’d say so. And we can’t wait to meet you. Check out our content tiers below 👇

Sometimes I wish I could just copy/paste the entire lyrics of Steve Miller Band’s “The Joker” as a cover letter. 

We can’t believe no one has done this yet. There’s National Bubble Wrap Appreciation Day, International Talk Like a Pirate Day, and National Sneak Some Zucchini Into Your Neighbor's Porch Day (Wait, what?? 😳) But there’s no National Content Day? Talk about a modern day tragedy. Naturally, the ‘arb’s on a mission to give content the recognition it deserves. But here's the thing – we can't just pick any random date. So, we're turning to you to help us choose. Below are our top contenders ⤵ And if you've got a better idea, we're all ears.

I’m a CEO (and mom) with a dangerously toxic trait. I’m a skimmer. My eyes glaze over if something isn’t a quick para or two read. (School take-home folders are the worst.) So when I tell you I read a 22-page playbook cover-to-cover *multiple times* you might want to lean in. I got smarter reading the storyarb newsletter playbook. It’s everything you missed from our first CommaCon and then some. If you still haven’t skipped to the comments to download it, I’ll give you my 10 freebies below: 1. Treat your newsletter as a standalone product, focusing on engagement and deliverability over list size. Define your ideal customer profile precisely. 2. Practice the "Hand Test". Your newsletter's voice should be so distinct that readers can identify it without seeing the title or logo. 3. Content creation tips: Read widely, immerse yourself in your topic, use constraints to boost creativity, and build accountability into your writing routine. 4. Create community by calling subscribers "members" instead of "subscribers". Words matter in building engagement. 5. Focus on organic social growth first. 80% of subscribers often come from 1-2 social channels. Test small ad spends initially. 6. Strengthen your CTAs with social proof or testimonials. Example: "Get the newsletter keeping 2.5m+ innovators in the loop." 7. Open rate targets: 30% = Okay, 40% = Good, 50%+ = Great, 60%+ = Awesome. 8. Monetization: You’re not selling ad slots, you’re selling access to your audience. Diversify revenue streams across industries and partner types beyond ads. 9. Pricing is a balance of math, instinct, and personal goals. Test different price points to find the optimal balance. 10. Keep your tech stack simple: a clean landing page, easy payment processing, and an email marketing platform. The bonus and final banger: “A newsletter IS a product. Put someone's ass on the line to make it great." All of this wisdom is from the mouths and minds of Alex Lieberman, Tyler Denk 🐝, Matt McGarry, Justin Welsh, and Polina Marinova Pompliano. And a big thanks to the storyarb crew for writing something that proves I will (and can 😅 ) pay attention when the content is worthwhile.

Copywting. It’s the mos impotent skil a compny can hav. 

Picture this: it’s Friday at 4:30 PM. Do you know where your next blog post is? OLD AND TIRED: Scrambling for ideas, you spend hours hastily throwing together a word salad with the SEO traction of a baked potato. After posting, you arrive home late. Your family/partner/pet/plants claim to no longer know you. Sadness ensues. NEW AND INSPIRED: Quickly drops idea into your storyarb dashboard and one of our talented copywriters will get it done for you. Use our pre-made outline, share a Google Doc, or even record a quick voice memo. Give us as much guidance as you see fit—or see what we can come up with. Your private client dashboard is your one-stop-shop for all things content. You deserve to be content with your content.

We must be out of our minds. Yup, yeah, definitely unwell. Today we decided, “Why don’t we just give away our priceless, hard-won knowledge for free?” We’re Heinz just handing out the recipe for ketchup. Scott Servais, telling the Astros our signals. It’s madness and you’re welcome. Here are our quick-hit tips for social media success: 𝟭. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗵𝗼𝗼𝗸. Your first line. Brainstorm 3-5 minimum for every post. If readers don’t care immediately, you can kiss them goodbye. 𝟮. 𝗣𝗶𝗰𝗸 𝗮𝗻 𝗲𝗺𝗼𝘁𝗶𝗼𝗻 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗲𝗹𝗶𝗰𝗶𝘁. And no, “quiet nod of approval” isn’t an emotion. Here are Shaan Puri’s 8 to choose from: 🤯 NSFW: "That's crazy!" 😂 LOL: "That's so funny" 💡 OHHH: "Now I get it!" 🌟 WOW: "That's amazing!" 🥰 AWW: "That's sooo cute" 🎉 YAY: "That's great news!" 😤 WTF: "That pisses me off" 👏 FINALLY: "Someone said it!" 𝟯. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝗴𝗮𝗽. Make sure your post’s hook and/or title leaves questions unanswered. Then deliver those answers further down the funnel. 𝟰. 𝗣𝗶𝗰𝗸 𝗼𝗿 𝗰𝗼𝗽𝘆 𝗳𝗼𝗿𝗺𝗮𝘁𝘀 𝘁𝗵𝗮𝘁 𝘄𝗼𝗿𝗸. Find creators in your space and study what frameworks pop for them. Take out their words, add yours. Voila. The wheel doesn’t need reinventing, just reinflating. For more sweet knowledge, contact storyarb. We can’t keep giving this gold away for free.

How many hipsters does it take to write in a shared Google Doc? Trick question. Hipsters don’t write in Google Docs, they write in overpriced coffee shops.

Things easier than writing a good hook: • winning Gold at the Olympics • time travel • folding a fitted sheet

𝗙𝘂𝗹𝗹 𝗻𝗮𝗺𝗲: Magda Cychowski 𝗟𝗮𝘀𝘁 𝗸𝗻𝗼𝘄𝗻 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Slack '𝗮𝗿𝗯 𝗣𝗿𝗼𝗳𝗶𝗹𝗲: A strategic mastermind, Magda appears deceptively humorous and joyful to be around. Do not be fooled; she is covertly strategizing ways to maximize your content’s reach and grow your brand to its fullest potential. A skilled creator herself, Magda is a multi-pronged threat to mediocre content everywhere. 𝗞𝗻𝗼𝘄𝗻 𝗮𝗹𝗶𝗮𝘀𝗲𝘀: MC, The Producer, Content Coach 𝗞𝗻𝗼𝘄𝗻 𝘄𝗲𝗮𝗸𝗻𝗲𝘀𝘀𝗲𝘀 𝗼𝗿 𝘃𝘂𝗹𝗻𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: Cowboy Carter, adorable cats, cilantro