Stingray Advertising proudly celebrates its 100th matched panel test, demonstrating an impressive 20.3% average sales lift for CPG brands through in-store audio ads across 42 product categories. This milestone underscores our commitment to delivering measurable results and driving substantial revenue growth for brands. With our in-store retail media network engaging 800+ million monthly shoppers, we prove its effectiveness and unparalleled reach, making in-store the prime opportunity to connect with shoppers at the point of purchase. Curious about the details? Dive into our press release to learn more: https://lnkd.in/eRXUYbhM #RetailMedia #InStoreAdvertising
Stingray Advertising
Advertising Services
Montreal, Quebec 1,737 followers
Create meaningful brand connections when and where it matters most
About us
Stingray Advertising operates North America’s largest retail audio advertising network, delivering digital audio ads across thousands of superstore, pharmacy, grocery, and discount store locations. We enable brands to communicate directly with active shoppers and build meaningful connections that are proven to drive results. No matter where customers are in-store, digital audio can influence their purchase decisions and convert them on the spot.
- Website
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https://www.stingray.com/advertising-sales/
External link for Stingray Advertising
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Montreal, Quebec
- Type
- Public Company
- Founded
- 1983
- Specialties
- retail media, in-store advertising, digital retail audio, in-store messaging, and audio advertising
Locations
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Primary
730 Rue Wellington
Montreal, Quebec H3C 1T4, CA
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13 Roszel Rd
C202
Princeton, New Jersey 08540, US
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477 Richmond St W
210
Toronto, Ontario M5V 3E7, CA
Employees at Stingray Advertising
Updates
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What an incredible evening! Thank you to our clients and partners for their enthusiasm and presence at our Annual Summer Social Party at the Montreal Stingray office. Enjoy some captured memories. - Quelle soirée incroyable! Un gros merci à nos clients et partenaires pour leur enthousiasme et leur présence à notre fête estivale annuelle au bureau de Stingray à Montréal. Jetez un coup d'oeil à quelques souvenirs de cette soirée.
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Thrilled to be highlighted in Chain Drug Review for our 100th matched panel test study. Our findings show a 20.3% average sales lift for CPG brands through in-store audio advertising. Read the full article:
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That's a wrap on the Brand Innovators Culture Summit, and an action-packed one at that! Thanks to Bob Evans Farms, Inc. for sponsoring this wonderful event and to our very own Bryan McGuirk as a moderator. A great time was had by all.
Look to the future! We delved deep into the anticipated industry trends and predictions for 2024 at our Brand Culture #BISummit, hosted by Bob Evans Farms, Inc. in Ohio with Locality's Steven DeMain, Publishers Clearing House (PCH) Media's Edward Leahy, and Stingray Advertising's Bryan McGuirk, and their moderator, Bob Evans Farms, Inc.' very own Tony Fung. Together, they shared valuable insights and expert opinions on emerging technologies, shifting consumer behaviors, and innovative marketing strategies poised to shape the industry in the coming year. 📢 SUBSCRIBE to our YouTube Channel to get all the latest stage content, exclusive interviews, and latest insights! 🎥 https://lnkd.in/g_sTV57 #Marketing #Innovation #MarketingInnovation #Brand #BrandMarketing #BrandCulture #Culture #BobEvans #BobEvansFarms #Columbus #OhioCommunity #locality #PCHMedia #StingrayAdvertising #2024Trends #Trends #Predictions #2024Outlook
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Stingray Advertising reposted this
Register now for our Brand Culture #BISummit hosted by Bob Evans Farms, Inc. in Columbus, Ohio on Wednesday, July 10th! https://lnkd.in/gcZ-psnn Join us as Chief Revenue Officer of Stingray Advertising, Bryan McGuirk, takes us on a journey into the future of marketing! You won't want to miss Bryan's top insights on industry trends and predictions for the rest of 2024! #Marketing #Innovation #MarketingInnovation #Brand #BrandMarketing #BrandCulture #Culture #BobEvans #BobEvansFarms #Columbus #OhioCommunity #StingrayAdvertising
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Introducing the newest member of the Stingray Advertising team: Heather Lubin, our new VP of Sales! Her vast professional sales and marketing experience includes in-store media, digital marketing, Out-of-Home media, shopper marketing, event marketing, sampling, and incentive promotions. In previous roles, she has interfaced with an impressive range of verticals ranging from CPG/HBA, retail, pharmaceuticals and adult beverages. When we asked her why she joined Stingray Advertising, she said it's all about her love of music: she’s keenly aware that music engages shoppers in a relevant, meaningful way by boosting dwell times, brand consideration, and sales lift. Welcome aboard, Heather!
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The Brand Innovators Culture Summit is just a few days away! Not only is Stingray Advertising an event sponsor, but our own Bryan McGuirk will be taking the stage as a moderator for two insightful panels. Will we be seeing you in New Albany? If so, drop us a message or throw some time on our calendar – we'd love to connect!
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Sun-drenched days call for boozy beverages, and consumers are on the hunt for new sip-spiration. Gen Z makes most of their discoveries in-store, cementing retail as the top spot to build brand awareness. They also have less spending to go around, making five fewer trips to buy alcohol every year compared to millennials, and 30% actively limit their alcohol intake. It's up to brands to engage these younger and more mindful buyers in creative ways, reaching them while they shop and capturing their coveted dollars. In-store audio ads offer a non-intrusive way to promote your alcoholic brand, enhancing the shopping experience and helping customers discover your brand. https://lnkd.in/dNTVrXp2
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We're excited to be at the Path to Purchase Institute Retail Media Summit next week! We're hosting an exclusive, invite-only After-Hours Event on Wednesday, June 26, from 6:00 PM to 9:00 PM. Enjoy live music, great food, and drinks... and enter to win a Marshall portable speaker 🎶✨ Want in on the fun? Message us to secure your spot at this invite-only event!
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Does your age affect how you navigate the grocery store? As it turns out, Gen Z loves to meander and discover new products, while baby boomers prefer to thoroughly explore the aisles. No matter how they browse, in-store audio advertising ensures your message reaches every single shopper. This format is unmutable, unavoidable, and unskippable, leading to higher engagement and better brand recall for your products. We love this redux from 84.51°, the media arm at Kroger. This national grocery chain is a key member of our retail media network, alongside 50+ other major household names. For more insights on generational shopping behavior:
Different demographics navigate the grocery aisles, well, differently. For instance, Gen Z has the tendency to meander, seeking new products, while baby boomers generally prefer to explore most aisles more thoroughly. How else do these polar age groups make their way through the store? Get the research from our study in a new blog: https://bit.ly/3xcJ4A8 #8451Proud #ConsumerBehavior #ShopperInsights #PurchaseSignals #Omnichannel #GenerationalResearch
Gen Z vs. baby boomers: How two generations shop store aisles