Stingray Advertising proudly celebrates its 100th matched panel test, demonstrating an impressive 20.3% average sales lift for CPG brands through in-store audio ads across 42 product categories. This milestone underscores our commitment to delivering measurable results and driving substantial revenue growth for brands. With our in-store retail media network engaging 800+ million monthly shoppers, we prove its effectiveness and unparalleled reach, making in-store the prime opportunity to connect with shoppers at the point of purchase. Curious about the details? Dive into our press release to learn more: https://lnkd.in/eRXUYbhM #RetailMedia #InStoreAdvertising
Stingray Advertising
Advertising Services
Montreal, Quebec 1,724 followers
Create meaningful brand connections when and where it matters most
About us
Stingray Advertising operates North America’s largest retail audio advertising network, delivering digital audio ads across thousands of superstore, pharmacy, grocery, and discount store locations. We enable brands to communicate directly with active shoppers and build meaningful connections that are proven to drive results. No matter where customers are in-store, digital audio can influence their purchase decisions and convert them on the spot.
- Website
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https://www.stingray.com/advertising-sales/
External link for Stingray Advertising
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Montreal, Quebec
- Type
- Public Company
- Founded
- 1983
- Specialties
- retail media, in-store advertising, digital retail audio, in-store messaging, and audio advertising
Locations
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Primary
730 Rue Wellington
Montreal, Quebec H3C 1T4, CA
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13 Roszel Rd
C202
Princeton, New Jersey 08540, US
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477 Richmond St W
210
Toronto, Ontario M5V 3E7, CA
Employees at Stingray Advertising
Updates
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Sun-drenched days call for boozy beverages, and consumers are on the hunt for new sip-spiration. Gen Z makes most of their discoveries in-store, cementing retail as the top spot to build brand awareness. They also have less spending to go around, making five fewer trips to buy alcohol every year compared to millennials, and 30% actively limit their alcohol intake. It's up to brands to engage these younger and more mindful buyers in creative ways, reaching them while they shop and capturing their coveted dollars. In-store audio ads offer a non-intrusive way to promote your alcoholic brand, enhancing the shopping experience and helping customers discover your brand. https://lnkd.in/dNTVrXp2
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We're excited to be at the Path to Purchase Institute Retail Media Summit next week! We're hosting an exclusive, invite-only After-Hours Event on Wednesday, June 26, from 6:00 PM to 9:00 PM. Enjoy live music, great food, and drinks... and enter to win a Marshall portable speaker 🎶✨ Want in on the fun? Message us to secure your spot at this invite-only event!
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Does your age affect how you navigate the grocery store? As it turns out, Gen Z loves to meander and discover new products, while baby boomers prefer to thoroughly explore the aisles. No matter how they browse, in-store audio advertising ensures your message reaches every single shopper. This format is unmutable, unavoidable, and unskippable, leading to higher engagement and better brand recall for your products. We love this redux from 84.51°, the media arm at Kroger. This national grocery chain is a key member of our retail media network, alongside 50+ other major household names. For more insights on generational shopping behavior:
Different demographics navigate the grocery aisles, well, differently. For instance, Gen Z has the tendency to meander, seeking new products, while baby boomers generally prefer to explore most aisles more thoroughly. How else do these polar age groups make their way through the store? Get the research from our study in a new blog: https://bit.ly/3xcJ4A8 #8451Proud #ConsumerBehavior #ShopperInsights #PurchaseSignals #Omnichannel #GenerationalResearch
Gen Z vs. baby boomers: How two generations shop store aisles
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We're packing our bags for Chicago! If you're doing the same, let's find some time to link up in-person. We'd love to chat about the game-changing moves we're making with brands and retailers in the digital audio ad space—send us a DM to book a time! Path to Purchase Institute
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We are thrilled to welcome Corinne Winkler as our new VP of Sales! With over a decade of experience in the CPG and retail media industry, Corinne has driven multimillion-dollar revenues and led high-performing teams. Her strategic sales leadership and knack for building strong client relationships are just what we need. Plus, she's got a proven track record of turning challenges into victories. Welcome aboard, Corinne – we can't wait to see the magic you'll bring to our team!
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We had an incredible time emceeing the Future of CPG & Marketing Innovation #BISummit in New Jersey! Bryan McGuirk did a fantastic job as our emcee. Thank you to Church & Dwight Co., Inc. for hosting this fantastic event.
We have a PACKED HOUSE here in New Jersey for our Future of CPG & Marketing Innovation #BISummit hosted by Church & Dwight Co., Inc.! Kicking off the day were opening remarks from our very own Arielle Russo and our emcee for the day Stingray Advertising's Bryan McGuirk. Follow along as we go through the day with top notch speakers from incredible brands! Stay up to date on this event by following us on our socials! Instagram: @brandinnovators FaceBook: Brand Innovators X: @BrandInnovators TikTok: @brand_innovators YouTube: @brandinnovators #Marketing #Innovation #MarketingInnovation #Brand #BrandMarketing #NewJersey #NJCommunity #ChurchandDwight #FutureCPG #CPG #Welcome #Emcee
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IAB just released its DOOH & In-Store Retail Media Playbook, and we're incredibly proud to have contributed through our very own Bryan McGuirk! The playbook focuses on how brands and retailers can partner to enhance the in-store experience, delivering a comprehensive, shopper-centric approach. In-store audio is highlighted as a key medium within physical store environments. In-store audio advertising allows brands to have a “voice” speaking directly to the consumer in a brand-safe environment throughout the whole store. This audio platform offers brands the ability to: - Customize messages - Reach unique audiences - Inspire brand engagement Download the playbook to learn more about the growing opportunity for in-store retail media: https://lnkd.in/gQfae_Fr
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The Path to Purchase Institute Retail Summit is where CPG brands and retail media collide—so we wouldn't miss it for the world. Our team will be heading to Chicago at the end of June to learn from industry experts and have some great chats. If you'll be there too, let's connect!
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We are thrilled for 'The Future of CPG & Marketing Innovation Summit' next week, where our own Bryan McGuirk will be the emcee, guiding conversations with top industry leaders. We can't wait to chat and hear insights from Barry A. Bruno, Sabrina Sierant, Surabhi Pokhriyal, Martin Terwilliger, Melissa Martin, Kevin Sherlock and many more. We anticipate a day rich with insightful strategies and innovative ideas!
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