Startup CPG

Startup CPG's Fourth Annual Shelfies Awards Ceremony IT'S HERE -- The Fourth Annual Shelfies Awards, proudly presented by Social Nature, will recognize the most promising emerging CPG brands. Join us for our "red carpet" Awards Ceremony celebrating the Fourth Annual Shelfies Awards finalists + winners! All are welcome to learn about and toast to the incredible emerging brands in our community. Tune into our Live from anywhere in the world to learn more about the Shelfies Winners and for an unforgettable time of community cheer, and – most importantly – to nerd out over the incredible innovation in our space. Our mission at Startup CPG is to elevate emerging consumer brands. Since our inception in 2020, we have been keenly attentive to the unique challenges that small emerging CPG brands face. Among these challenges is the cost and labor barrier to nominating products for big-name awards -- so we created our own, specifically to recognize the best-of-the-best 1-10 person brands. After receiving over 1500 products, our 4th annual Shelfies Awards were by far our most competitive yet. It's time to meet the finalists who stood out among the crowd. The Fourth Annual Shelfies Awards, proudly presented by Social Nature: An online to offline shopper marketing platform for natural CPG brands, powered by 1+ million shoppers. Over 600 CPG brands use Social Nature to convert online demand into in-store sales to support key retail accounts, new product launches and review syndication.

Announcing the Discotopia Backpack Brand WINNER: icalm Health! 🏆 iCalm Health stole the show at our Discotopia party, earning the top spot for their stress relief shots! They’re now heading to Newtopia Now 2025 with a FREE BOOTH! Thanks to New Hope Network for helping us support these amazing sisters from Peru. A big congrats to all the backpack brands, and another massive thank you to NielsenIQ for making ALL our fun possible, as well as our silver sponsor Doss. . . . #cpg #newtopianow #startupstories #emergingbrand

Get ready Asheville! Our next meetup in just around the corner. This is your chance to meet and mingle with other CPG founders and experts over a drink at The Mule - Devil's Foot Beverage, LLC's tasting room.⁠ ⁠ Enjoy product sampling from:⁠ 🫖 Sarilla⁠ 🍪 My Better Batch⁠ 🥞 Biscuit Head⁠ 🌶️ Spice Witch⁠ ⁠ Plus! Rub elbows with our special guests from Earth Fare and Food Matters Market⁠ ⁠ Grab your ticket now: https://lnkd.in/d3PPvivv ⁠⁠.⁠ .⁠ .⁠ #cpg #asheville #community #meetups #northcarolina

Next time there’s a spot in the Startup CPG Section, grab it as fast as you can! Wise words from our friends at Tal's 😉 Check the announcements channel in our Slack for upcoming opportunities at the Fancy Foods Winter Show and Expo West 2025 🙌 . . . #cpg #tradeshows #startupstories #entrepreneurship

Tomorrow is the day! Join us for our live Shelfie Awards Ceremony where we will be announcing the WINNERS! 🏆

Disco-tastic Gratitude Post🕺🪩💕 Thank you to everyone who joined us for our first-ever Discotopia party at Newtopia Now in Denver last week! We had a blast networking, dancing, and indulging in the amazing offerings from: 🐒 Nimble Outdoor Snacks 🍷 Tēthos 🥣 NOOISH 🍦 TruJoy Yogurt 🫧 Loo wipes 🌸 @erleiaskin 🧘♀️ YÜJ granola 👯♂️ SIBZ 💆♀️ icalm Health A special shoutout to our incredible sponsors NielsenIQ and Doss for making this event possible. Your support helps us bring our community together and showcase brands to the perfect audience. We’re already counting down to next year’s Discotopia! Don’t forget to join our Slack and newsletter to stay updated on all our upcoming events and brand opportunities: www.startupcpg.com .⁠ .⁠ .⁠ #cpg #startups #newtopianow #emergingbrands #denver

SEATTLE! Thanks to everyone who joined us at Bizarre Brewing for our very first Startup CPG meetup! And a special thank you to all the brands who sampled their goods: ⁠ 🌊 umanos ☕️ Seattle Strong Coffee Co. ⛰️ Altitude Beverages ☀️ Seeking Ferments 💃🏻 Xinca Foods ⁠ Make sure to join the community_Seattle channel in our Slack to stay in the loop about upcoming meetups! ⁠⁠.⁠ .⁠ .⁠ #cpg #seattle #community #meetups

✨FOUNDER FEATURE✨ Meet Huntaway Wild - Raw Dog Food, the brand revolutionizing dog food with a mission to offer the most nutritious, convenient, and sustainable options for our furry friends. 🌿🍖 Founded by Cam Mathias during the COVID-19 pandemic, Huntaway started with homemade dog food for his beloved Darcy, using wild New Zealand venison. 🦌 The result? A lean, novel protein that's both abundant and eco-friendly, supporting New Zealand's conservation efforts. To learn more about Huntaway, visit the blogs section at startupcpg.com .⁠ .⁠ .⁠ #founderstories #startupstories #cpg #smallbrands⁠ #petfood

✨NEW Episodes✨ Take a look at what's on the Startup CPG Podcast lineup this week! ⁠ ⁠ 🎙️ **Founder Feature: Jen Liao of MìLà**⁠ ⁠ In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Jennifer Liao, co-founder of MìLà, a brand renowned for its delicious frozen Chinese soup dumplings. Jen reveals the fascinating journey of transforming MìLà from a local restaurant into a thriving direct-to-consumer brand amidst the COVID-19 pandemic and the challenges of developing recipes for freezing, the complexities of shipping frozen products, and the ongoing process of product refinement.⁠ ⁠ 🎙️ **Episdoe 158 - SupplySide West 101 with Jon Benninger and Kantha Shelke**⁠ ⁠ In this episode of the Startup CPG podcast, Daniel Scharff sits down with Kantha Shelke, Ph.D., a certified food scientist, and Jon Benninger, VP at Informa, to delve into an overview of SupplySide West 2024 — the best known supply chain trade show for the consumer packaged goods (CPG) industry. This event covers a wide array of sectors including food, beverage, dietary supplements, personal care, and animal nutrition.⁠ ⁠ 🎧 Listen now on Apple Music, Spotify or wherever you get your podcasts! .⁠ .⁠ .⁠ #newpodcast #podcastshow #businesspodcasts⁠ #entrepreneurs

We're excited to announce our ✨Pitch Perfect✨ activation, featuring incredible buyers including Heather Brand from Thrive Market, Jennifer Jacobs (ex Whole Foods Marketing Manager), and one more guest to be confirmed. How it will work: During the activation, 8 CPG brands will have the opportunity to pitch their products to the buyers in front of everyone, we will email the brands selected up to a week before the event. The buyers will provide feedback on how to improve their pitches, offering invaluable insights and learning opportunities for all attendees. Sampling opportunities are available. If you're interested in having your brand featured, please check the Miami channel in Slack and fill out the form (food, beverage, beauty or health brands only) and someone from our team will be in touch. Everyone in the CPG space is welcome to join our meetup, we will have drinks served! Register now and sign-up to pitch here: https://lnkd.in/eMWGcVXd