From the field to your feed, Team USA creators are bringing the electrifying world of adaptive sports into the spotlight 💡 As the 2024 Paralympics continue, Team USA is harnessing the power of social media with their innovative "Team USA Creators" project, featuring athletes like rugby wheelchair star Chuck Aoki. In an insightful article from The Associated Press, Ana Escamilla dives into this initiative that not only shares exciting moments from the Olympics, but also enhances disability awareness and inclusion. By blending behind-the-scenes content with engaging media trends, these creators are breaking down barriers and showing the world the excitement of adaptive sports. We love to see this great example of creativity and connection being used to spotlight this year's Paralympics and promote a more inclusive sporting landscape. 🔗 https://lnkd.in/eesV9e-M #inclusion #sports #socialmedia #paralympics #brandperformance
Stagwell Brand Performance Network
Marketing Services
Connected creative, media, and commerce solutions for modern global marketing.
About us
The Brand Performance Network was created as an answer to legacy service models and the increasing complexities for marketers to build brand while delivering business outcomes in a rapidly changing global consumer, media, technology, and cultural landscape. We believe that Brand Performance is one connected activity and the solution for brands looking to break through the noise and win amidst the backdrop of a growing and increasingly fragmented landscape. We combine the three key ingredients of modern marketing to create connected solutions across Creative X Media X Commerce. Comprised of world class agencies from within the Stagwell Group, the Brand Performance Network provides global integrated marketing solutions spanning world class brand creativity, omni-channel media and end-to-end e-commerce. With 5,000 team mates in over 60 locations globally we design teams with and for the specific needs of our clients, pulling in the mix of competencies from our agencies and people to partner for short and long-term business objectives. This dedication and customization provides agility to align, respond and optimize for our client's continuous evolution, market demands and technological innovation. We exist to make brands perform. We are the Brand Performance Network. Come check us out, learn about our agencies, Assembly Global, Brand New Galaxy, CPB, Forsman & Bodenfors, Goodstuff, Ink, Locaria, Multiview.
- Website
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https://www.bxpnetwork.com/
External link for Stagwell Brand Performance Network
- Industry
- Marketing Services
- Company size
- 1,001-5,000 employees
- Type
- Public Company
Employees at Stagwell Brand Performance Network
Updates
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In a world where brands must perform while creating trust and consideration with consumers, it's important to check in with real people to see if what we believe to be true actually is. As an advertising and marketing community, we must have trust in what must be true in the spaces where we put our creative messages and brand ethos. That's why, we also believe, it's important to understand the facts. Stagwell partnered with a coalition of quality news publishers and industry leaders to conduct a 50,000-person study that debunks common brand safety myths. It's time for the advertising industry to reinvest in the news. Learn about the Future of News study from Business Insider's Leila Jordan: https://bit.ly/3T6XBFk Thank you Ad Fontes Media, Axel Springer, Axios, Business Insider, The New York Times. POLITICO, The Trade Desk, The Wall Street Journal and The Washington Post for partnering with us to bring this project to life. Sign up to receive our findings here https://bit.ly/3Mn3HgH, or reach out to [email protected]. #TransformingMarketing #brandperformance #media #news #digitalmarketing #marketing #CMO #NewsistheFuture Alexis Williams Ryan Linder Beth Lester Sidhu Regan Considine Madeleine Maher Salena Hayek Jonathan Schaaf Jake Marx Catherine Kruel Shannon Pruitt
Dear advertisers, What if we told you that placing ads next to news coverage of crime, politics, and war doesn't have a negative effect on your brand? And that placing your ads in the news covering hard topics is actually a highly effective way to reach important, decision-making audiences? We partnered with a coalition of quality news publishers and industry leaders to conduct a 50,000-person study that debunks common brand safety myths. It's time for the advertising industry to reinvest in the news. Learn about the Future of News study from Business Insider's Leila Jordan: https://bit.ly/3T6XBFk Thank you Ad Fontes Media, Axel Springer, Axios, Business Insider, The New York Times, POLITICO, The Trade Desk, The Wall Street Journal, and The Washington Post for partnering with us to bring this project to life. Sign up to receive our findings here https://bit.ly/3Mn3HgH, or reach out to [email protected]. #TransformingMarketing #NewsistheFuture Alexis Williams
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As we say goodbye to Summer, say hello to fresh inspiration ⛱ Dive into some fantastic insights by Alexander Stolerman Managing Partner, Growth at Forsman & Bodenfors LDN on the art of balancing personal and professional passions. We love to see our leaders fueling creativity and innovation. Curious to see how you can recharge your creative spark? Check out the article below! 🔗 https://lnkd.in/eWAggqN6 #creative #growth #brandperformance Forsman & Bodenfors Creativebrief
For creativity and curiosity to thrive we need rest and inspiration. Be it recommending a book, a breathing method or developing a craft, this summer BITE is asking leaders to share how they are making the space to nurture their creativity and find their pace. In this edition, Alexander Stolerman, Managing Partner, Growth at Forsman & Bodenfors LDN, describes the importance of making time for yourself during the summer months to avoid a slump. "In order to be the best dad/husband/version of myself, I have to find time for my thing" Read the full article via the Creativebrief platform: https://lnkd.in/eWAggqN6
‘In order to be the best version of myself, I have to find time for “my thing”’ | Creativebrief
creativebrief.com
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We love a great roundup and this one has all the Goodstuff ! Take a read, and please do let us know if you buy the mayo-inspired fragrance. #goodstuff #brandperfomance #innovation #marketing
What better way to kick of the long weekend than with a banging edition of Stuffed? We shared how Google violated its own ad targeting rules, how how Hellmann’s has launched the world’s first mayonnaise-inspired fragrance, and how Amazon is rolling out new self-serve ad formats. Join us next week by signing up here: http://eepurl.com/dsRpD1
Stuffed Sign Up Link
goodstuff.us10.list-manage.com
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With this weeks US Democratic National Convention kicking off we are all watching the numbers. As Digiday reported, spend is up over the 2020 election cycle and Assembly Global is predicting nearly $12B in estimated spend for the entire electoral cycle. An interesting note, however, comes from Tyler Goldberg, political strategy director at Assembly, who shares spend has actually been held back on both sides in this year's presidential nomination process thus far. So what happens now that both candidates have their VPs in place, we are all paying attention to find out. One thing is confirmed, CTV is already a winner as a dollars funnel toward connected media and performance outcomes. #politicalspend #growth #electioncycle #media #ctv #politicaladvertising Stagwell
2024 spend is up over the 2020 election cycle, says Digiday. And Assembly's Political Practice has been keeping tabs on it too. Digiday reports that "before he canceled his re-election bid, President Biden’s campaign spent $150 million between January 2023 and April 2024 — and another $150 million between mid-April and July of this year alone." Tyler Goldberg, political strategy director at Assembly, highlighted that there this year's presidential nomination process had actually held back campaign spending on both sides. “The GOP presidential primary was faster and cheaper than we expected,” Tyler said. It’s unlikely the July news cycle has compensated for the uncontested primaries, and Tyler says that Assembly’s estimates for the entire electoral cycle (roughly $12 billion) remain unchanged. Learn more by clicking on the full article below: https://lnkd.in/dXJ5kXsn #PoliticalAdvertising #MediaStrategy #FindChangeGrow Stagwell Stagwell Brand Performance Network
As political ad spend faucet opens, CTV media stands to be a major winner
digiday.com
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A huge congratulations to Assembly Global for winning Gold 🥇 in Best Influencer Strategy at the DigiZ awards, in partnership with South China Morning Post SCMP! It is inspiring to see our agencies creating strategic campaigns that seamlessly integrate brand and performance. This achievement reflects the exceptional teamwork and creative excellence of everyone involved. Here's to celebrating this recognition and continuing to create remarkable collaborations! 👏 MARKETING-INTERACTIVE Stagwell Richard Brosgill SCMP Advertising+ #creative #partnership #brandexcellence #brandperformance
As the Olympics wrapped up over the weekend, there was one more 🥇 GOLD to celebrate... Assembly Global x South China Morning Post SCMP picked up Gold for Best Influencer Strategy at Marketing Interactive’s DigiZ awards! Featuring many of Hong Kong's most influential and inspiring individuals, the campaign worked to showcase the engagement and diversity of SCMP's readership. A truly collaborative campaign, with a blend of creativity, data-driven intelligence, smart distribution and the bravey to move fast, all rallying around a clear strategic ambition and delivering real business impact for SCMP. This recognition is a testament to the hard work and innovative thinking of all the teams at SCMP Advertising+, SCMP's Morning Studio & the Assembly Global crew. Thank you to SCMP for the partnership, and congrats to the teams on both sides. And in true Olympic fashion, the obligatory celebratory selfie 🤳 #FindChange #FuelGrowth MARKETING-INTERACTIVE Assembly Global Stagwell Brand Performance Network
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What's in a name...this was also at the heart of Locaria' s recent rebrand. As part of the Stagwell Brand Performance Network, Locaria sits at the nexus of how brands, languages and technology are curated, created and translated into the context and relevance of audiences and communities, and making sure the brand reflects that bold bright and ambitious vision was the design. Hannes Ben, CEO of Locaria, articulated the vision behind the rebrand: “Our new branding is bigger, bolder, and brighter. It matches our ambition as a future-facing agency with innovation, multiculturalism, and technology at the heart of everything we do.” Officially registered in 2011, the name Locaria is a blend of ‘loc’ or ‘localisation’—a term within the linguistics industry—combined with the cultural nuance of “aria,” a piece of classical music, part of a larger whole, which provides moments of reflection, emotion, and dramatic intensity. Locarians form a multiculturally rich team and our work reflects our namesake – it’s expressive, emotive and elaborate. Congratulations to the entire Locaria team! Simon Ambrose Oliver Barham #content #storytelling #global #multicultural #brandmarketing #CMO James Townsend Shannon Pruitt Jonathan Schaaf Jake Marx Catherine Kruel Emma Sharkey
Why the new look? Last week, we proudly unveiled a bold, bright, and ambitious rebranding to better reflect our identity as an always-on multilingual content agency. In our latest post we take a look back at our roots and shed some light on who we are and how we got to where we are today. Stagwell, Stagwell Brand Performance Network, Hannes Ben https://lnkd.in/d5RSd2J7
A New Chapter: Locaria Reveals Vibrant Rebrand for the Future
https://locaria.com
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Still reeling over the Olympics? Let your wanderlust take flight with Ink - we are travel media August issues! Explore Paris with Three Perfect Days in Paris in Hemispheres for United Airlines, discover Cindy Crawford's new collab with Casamigos Tequila in Business Traveler, dive into David Jonsson's sci-fi adventure in Vera for Virgin Atlantic, and uncover Taiwan's hidden gem in Smile magazine for Cebu Pacific Air 🇹🇼 🌟 Check out all this and more for your next travel inspiration! #travel #travelmedia #Olympics2024 #brandperformance
Looking for some fresh travel inspiration this month? Look no further than our August issues! We have: • Cindy Crawford on the cover of Business Traveler, talking about her new collab with Casamigos Tequila 🍸 • Star of this month's huge new sci fi film Alien: Romulus, David Jonsson, in Vera for Virgin Atlantic 📽 • Three Perfect Days in Paris in Hemispheres for United Airlines (who else has been inspired to revisit by all the Olympics action?) 🇫🇷 • A guide to Taiwan's hidden gem Kaohsiung in Smile magazine for Cebu Pacific Air 🇹🇼 and much, much more.... #travelmedia #magazines #tourism Stagwell Brand Performance Network
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We love to see our agencies and their leaders take part in important global conversations! As the 2024 Olympics are coming to an end, we are already exploring their far-reaching impact. Forsman & Bodenfors LDN Head of Agency Marketing + Impact, Trudi Harris Dubon reflects on the profound impact of this year's Games in an insightful Creativebrief article. The article reminds us all that true victory is achieved when we pursue equality in every arena, both on and off the field. At Stagwell Brand Performance Network, where we connect brand and performance, we value pursuit of equality across all avenues and are thrilled to see our agencies continuing to drive momentum for change. Dive into the article below! 🔗 https://lnkd.in/eVCmQD8a #leadership #equality #Olympics2024 #brandperformance
🥇 With the UK at 42 medals and counting this Olympics, our Head of Agency Marketing + Impact Trudi Harris Dubon explains to Creativebrief that we'll only really win when we're all equal. How can your brand jump the hurdles (sorry!) of accurately, authentically, and genuinely making the world a more equal place? Read on to find out! 👉 https://lnkd.in/eVCmQD8a
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We would love your thoughts on our Assembly Global SXSW Panel Picker for 2025! Scroll down, have any topics that are important to #FindChange and #FuelGrowth, please let us know by August 18th! #brandperformance
Calling on our LinkedIn Community! Our PanelPicker submissions for SXSW 2025 are in, and it’s time for the community to cast their votes! Our panel ideas aim to #FindChange through engaging conversations and #FuelGrowth with valuable insights. Help us bring these panels to life by upvoting all of our ideas. Community voting is open until August 18th. ⭐They Ain't Dead Yet: Tapping into the “Forgotten” Generation Explore the untapped potential of an overlooked demographic. Vote here: https://lnkd.in/e6MijtX9 ⭐Living Billboards: Athletes in the Social Media Era Uncover how athletes are redefining brand partnerships on social media. Vote here: https://lnkd.in/eTAh7mxJ ⭐A Day Late and a Dollar Short: Regulators vs. Political Ads Dive into the ongoing battle between regulators and political advertising. Vote here: https://lnkd.in/eD3pGb3C ⭐Content Creation and Content Reality - The Joy of Social Examine the realities of content creation in today's social media landscape. Vote here: https://lnkd.in/e-Ed2xfP ⭐Is it too Late? Mastering Investments at Every Life Stage Learn how to master investments regardless of your life stage. Vote here: https://lnkd.in/eBZNVvTU ⭐(re)New(ed) Kid on the Block: Reinventing Heritage Brands Discover strategies for revitalizing established brands. Vote here: https://lnkd.in/eUWwuNYx ⭐Game On: Immersive Advertising, Brands, and Entertainment Explore the future of immersive advertising in gaming and entertainment. Vote here: https://lnkd.in/eQMKx5Jv #AssemblyGlobal #PanelPicker #Innovation #SXSW2025 #Marketing #Advertising #SocialMedia #Investment #BrandReinvention #ImmersiveAdvertising Stagwell Stagwell Brand Performance Network 72andSunny Movers+Shakers Peloton for Business Fossil Group, Inc. Lenovo PulteGroup SHE Media National Football League (NFL) Carelon Behavioral Health Activision Blizzard Media Cadillac SHEWOLFEOFWALLSTREET Investopedia Dotdash Meredith Axios MiQ Odeeo