SBC Leaders Summit 2024 - the largest event in the gaming industry - hosted a panel discussion with two representatives of Ringier Sports Media Group
Robin Lingg, Chairman of the Board of Directors of Ringier Sports Media Group, and Stilian Shishkov, Founder and CEO of Sportal Media Group and Senior Partner at RSMG, took part in a panel discussion at the SBC Leaders Summit in Lisbon, Portugal today. The topic: "Transparency, Trust and Technology: A New Paradigm for Media and Marketing in the Age of AI".
The SBC Leaders Summit is the largest gaming exhibition with over 450 speakers sharing their knowledge in a variety of conference formats, 100,000 square meters of exhibition space and the opportunity to network with 25,000 industry professionals. Over 600 exhibitors will showcase their latest products.
The relationship between media, sport and technology is changing at breakneck speed as an ever-expanding arsenal of AI and advertising tools revolutionize marketing.
How will the increasing use of technology in media affect trust and transparency between publications, partners, customers and brands? Robin Lingg and Stilian Shishov discussed this with Patrick Fischer, CEO of OneFootball, Stuart Simms (CEO, FairPlay Sports Media Group) and moderator and CEO of SportsGrid, Louis M. Maione.
Stilian Shishkov: "As much as we are evolving in the technology space and as critical as the adoption of AI is for media, brands are still important, yes, brands are becoming more important than ever."
Robin Lingg: "In publishing, we have learned the hard lessons of the early days of the digital age, and that is why we want to be at the forefront of the AI race.”
#sports #media #leadership #Ai #trust #technology #gaming
Martin Petrov A BOLA Ricardo Peres Luís Pedro Ferreira Aidan Brain