Last week, Sports Innovation Lab’s Co-Founder & CEO, Josh Walker was invited to speak at the RALLY Innovation conference in Indianapolis. He took part in the “SportsTech Trends: Predicting the Next Big Developments in the Industry” panel alongside Roshen Karavattuveetil from Marquee Ventures, John P. Wagle from University of Notre Dame, and moderator Jenna Kurath from Comcast SportsTech The panel gave great insight into the ever-evolving sports tech landscape and the potential growth of the industry. To hear Josh’s take, watch the video below!
Sports Innovation Lab
Advertising Services
Boston, Massachusetts 18,508 followers
Fan intelligence and market research company using data to help the sports industry become a better version of itself.
About us
Sports Innovation Lab helps the world's leading sports leagues, teams, and brands acquire their future fan - The Fluid Fan. We are the only company that analyzes fans at scale based on what we believe to be the truest expression of their fandom: their wallets. We understand what fans stream, bet, and buy, and use that intelligence to help organizations drive live viewership, increase conversion rates, and build more meaningful sponsorships. Founded by 4X Olympic Medalist and former IOC Member Angela Ruggiero, Sports Innovation Lab exists to empower the sports industry to become a better version of itself. Sports Innovation Lab also is the proud organizer of the Women's Sports Club, powered by Ally.
- Website
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http://www.sportsilab.com
External link for Sports Innovation Lab
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Boston, Massachusetts
- Type
- Partnership
- Founded
- 2017
- Specialties
- Sports Market Research, Technology, Data analysis, Innovation Consulting, Sports Tech, Fan Intelligence, Sponsorship, Data Science, Fan Segmentation, and Fan Acquisition
Locations
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Primary
200 Portland St
Boston, Massachusetts 02114, US
Employees at Sports Innovation Lab
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Jennifer Pelino
C-Level Executive Commercial Leader
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Josh Walker
Co-Founder and CEO at Sports Innovation Lab
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Sanyin Siang
Sanyin Siang is an Influencer Thinkers50 Coaching Legend (Hall of Fame)| CEO, Board & Tech Advisor| Duke Engineering Professor| Leads Duke University Coach K Leadership & Ethics…
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James Fry
Updates
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Sports Innovation Lab reposted this
Mind 🤯 listening to Ashley Kelly and Allison Barber. PhD at #rally2024 conference talk about women’s sports…so many amazing stats on growth in social, ticket sales, and partnerships since the Indiana Fever caught fire. The stats…my goodness. My favorite quote from Barber: “when I first got here, I would wear a Fever shirt and people would ask, ‘you work for the Fever?’ The best part about what’s going on now with the growth of the team….no one asks me that anymore. They say, cool shirt.” For those of us in the industry, this quick story is a powerful reflection of progress…and I loved it!!! Ashley has big plans for expanding Allstate’s role in women’s sports. As part the Women’s Sports Club, she’s cooking up some great ideas with Gina Waldhorn - so glad you could make it to Rally, Ashley. Great seeing you. 👊🫶💪 Sports Innovation Lab
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Sports Innovation Lab reposted this
Innovation & Marketing Leader. ADWEEK's 2024 Champion of Change. Entrepreneur's 50 Most Daring Entrepreneurs 2017.
No one has time for anything. It's partly the result of "quick-cut" media and obliterated attention spans, ad-tech overload (too much, not different enough), and mistakenly thinking working from home means you'll get more done (even though my 5 year old used a knife to pic the office door lock to bomb my zoom yesterday). Brand and agency media buyers need to know what data you've got, why it matters to THEIR business, and how to get it going. That's why I've kicked off a set of 15 minute "coffee breaks" where I PLOW through what data Sports Innovation Lab has brought to the market for specific sectors from athleisure wear to auto, beauty to basketball. Next week I'm focusing on Black Friday/Cyber Monday for sports gear, goods, and athleisure wear, so in JUST 15 MINUTES I'm going to present: 👊 What audience segments spend the most on these categories? Is it youth sports parents? At home fitness enthusiast? Moms? Runners or Yogis? I know because I can see everything more than 140 million US consumers buy. 👊What's trending in sports and entertainment for the highest value consumers of these product categories? Do the most loyal/high spending athletic goods consumers love the NFL? Play pickleball? Stream Netflix? Attend Coachella? 👊 Based on what we know, what are the audiences available to those brands and agencies looking to drive conversion during Q4 and on major shopping days? How did we create our custom "Black Friday Athleisure Wear Shopper" which reaches the historical top spenders on these categories on those specific days? We're doing something different, which is why partners like dentsu have partnered to give their clients direct and dynamic access to our data and audiences. Come for 15 minutes, and leave with exactly what you need juice your Q4 campaigns, and do it before your toddler busts in. Sign up here: https://lnkd.in/gnW4wa7B #sportsdata #programmatic #blackfriday #cybermonday #audiences #adtech #sportsmarketing
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Want to gain access to more retail insights like this? Join us THIS Thursday, September 5th at 1pm ET for our “Sports: Athleisure, Goods, & Gear” webinar to prep your retail media campaigns this holiday season! 🛍🛒 This is just the beginning of our 4-part “Radical Retail” series this September...👀👀 🌟Sign up for the webinars here: https://hubs.la/Q02Nql0j0 ➡️ Request a tour of Sports Innovation Lab's sports data cloud here: https://hubs.la/Q02NpXQN0
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Sports Innovation Lab reposted this
Are you ready for some football? This Thursday, The National Football League (NFL) will kick off its 2024 regular season when the 2X defending Super Bowl champion Kansas City Chiefs host the Baltimore Ravens in a rematch of last season's AFC Championship Game. There's another rivalry playing out this week. It's gametime for DraftKings Inc. and FanDuel. The duopoly in sports betting will fend off new entrants Fanatics and ESPN but they'll really be focused on their head-to-head competition. How much room does the US sports betting market have to grow? 1) Our data shows a slow down in "new" customer acquisition for both companies over the past 3 years. 2) Our data shows the majority of consumer deposits coming from existing customers - which means the most invested sports bettors are already on these platforms. 3) The number of states legalizing sports betting has slowed with a few large markets yet to come online (see chart below - source American Gaming Association). 4) Draftkings has signaled a need to expand their product mix into lottery and igaming with a $750MM acquisition of Jackpocket earlier this year. Interestingly, there is VERY little overlap between lottery players and sports bettors -- something Draftkings must have known -- and it gives them access to states that haven't legalized sports betting but have online lottery (such as Georgia). Get ready to enjoy tons of pre-roll and 30 second ads this fall. Sportsbooks need to minimize churn and maximize wallet-share of their most valuable customers. Our audiences of sports bettors can help because we know who is spending and where they're spending. Sports Innovation Lab
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Want to gain access to more insights like this? Join the Sports Innovation Lab team on Thursday, September 5th at 1pm ET at our “Sports: Athleisure, Goods, & Gear” radical retail webinar. We’re here to help you prep your retail media campaigns so they’re in top-notch shape for your target audience this holiday season!🛍🛒 This session is only just the start of something even bigger: our 4 part “Radical Retail” webinar series, happening all September long! 🌟Sign up for the webinars here: https://hubs.la/Q02MWv_80 ➡️Request a tour of our sports data cloud now: https://hubs.la/Q02MWrkr0
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The Paris 2024 Paralympics Games (International Paralympic Committee) kick-off today and Sports Innovation Lab wanted to highlight not only the powerful athletes with disabilities but also the sport fans with disabilities. Not enough attention is paid to the population of sport fans with disabilities and while technology advancements have created better accessibility features, we still have a long way to go to serve this community. After taking a deep dive into Sports Innovation Lab’s sports data cloud we analyzed the population of sport fans with disabilities and found: 🌟 They are BIG sports fans 🌟 Their fandom is on the rise 🌟 They have immense purchasing power 🌟 They are HUGE fans of baseball To learn more about how teams and leagues are paying attention to this growing fandom and key recommendations for how sports properties can engage with them, read our findings below! Read the blog here: https://hubs.la/Q02MVvvt0 Request a tour of our sports data cloud here: https://hubs.la/Q02MVj060 Jordan Rutner, Kevin Forbes, Dawna Callahan, NBC Sports, NBC Olympics, Major League Baseball (MLB), National Hockey League (NHL), P-X-P: Access in Sports, OneCourt, Portland Trailblazers, XRAI Glass, SEAT, National Football League (NFL), National Basketball Association (NBA), Major League Soccer
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Check out what our C-suite Executives had to say about Sports Innovation Lab's groundbreaking partnership with dentsu! 🔥 ADWEEK article: https://hubs.ly/Q02Mcj6g0 ➡️Request a tour of our sports data cloud: https://hubs.ly/Q02McFxc0
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Hungry for more successful campaigns this Thanksgiving and Black Friday? We are too!!! 🦃🍁 Lucky for you, we’re breaking down everything you need to know about holiday retail shopping in our 4-part “Radical Retail” Webinar Series. See the breakdown of topics below: - Sports: Athleisure, Goods & Gear: 9/5 at 1pm ET - Fashion, Beauty, & Accessories: 9/12 at 1pm ET - Toys, Hobbies, & Collectibles: 9/19 at 1pm ET - Electronics & Gaming: 9/26 at 1pm ET Sign up using the link here: https://hubs.la/Q02MbPkS0
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Sports Innovation Lab reposted this
Thrilled to announce that Sports Innovation Lab has partnered with dentsu in a groundbreaking collaboration that elevates sports data to the next level, transforming the way brands connect with sports audiences! With global spending on sports media rights soaring (est. $60B this year), this partnership offers an unparalleled advantage. Don’t miss out on our game-changing opportunity—let us help you connect with your sports fans too! 🙂
🚨GAME-CHANGING NEWS: Sports Innovation Lab has announced a new strategic partnership with dentsu, bringing the holding company & their clients specialized access to develop sports-related insights and target addressable sports audiences. Through the partnership (which is the first of its kind between Sports Innovation Lab and an agency holding company), our data is linked with Merkury: dentsu’s global data, identity, and insights platform. Brands will now be able to leverage Sports Innovation Lab’s comprehensive, deterministic sports data across all platforms to craft more precise, engaging, and impactful advertising strategies through insights and addressable audiences. Whether it’s during the NFL season or the holiday shopping rush, our integrated insights will help drive increased engagement and ROI for all of dentsu’s clients. This partnership comes at a time when global spending on sports media rights is on the rise, forecasted to reach $60.09B this year. Dentsu is leading the charge with investment in this area, and Sports Innovation Lab is proud to be the go-to source of data for this expansion of their sports insights, data, and audiences. 📈Read the press release here: https://hubs.la/Q02M9RBm0 🌟Read the ADWEEK article by Saleah Blancaflor covering the partnership here: https://hubs.la/Q02M9VHR0 ➡️Request a tour of our sports data cloud: https://lnkd.in/dKkFJzec 👀Josh Walker, Gina Waldhorn, Jennifer Pelino, Saqib Mausoof, Gerry Bavaro, Denise Indovina #datadrivenmarketing #audiences #sportsdata #media #adtech #datastrategy #advertising #technology #innovation #datacollaboration
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