SPCSHP

Want a glimpse into what it’s like to be part of the incredible group of talent at MSQ? Join us for an in-person event showcasing the group’s latest thought leadership, Rituals: Finding Meaning in the Modern World, at our Brooklyn office on October 23rd. Hope to see you there.

fall called, we answered. 🎃 this season, we took the iconic return of the PSL to new heights—and introduced fresh fall flavors for Starbucks #client

🚨 New work alert—introducing the world to Paze! 🚨 As a new online checkout service offered by banks and credit unions, the “Built for How You Shop” integrated campaign illustrates how Paze℠ helps all kinds of shoppers check out, quickly and conveniently. Proud to help our friends at Early Warning bring this to life—and we can’t wait to share what’s next.

Today SPCSHP joins the incredible line up of talent at independent, next generation creative, technology and media group MSQ in an exciting move that provides the right cultural fit and growth platform for our agency, crew and clients. We’ve admired MSQ for some time and the way it retains the entrepreneurial spirit of its agencies with effective inter-agency collaboration for the greater good of its clients. Michael Lebowitz and Ranae Heuer will continue to lead the SPCSHP team and look forward to working with our 1,200 new colleagues operating across 13 global offices and 11 – now 12 - agency brands. Thanks to Ad Age and Ewan Larkin for coverage. https://lnkd.in/dCbTPFWX

🚀 Exciting News! 🎉 Last night we celebrated a huge milestone as we officially celebrated launching the Paze brand! We're thrilled to have been part of this incredible journey, with some truly amazing clients. A massive thank you to Early Warning®, Andrea Gilman, Maryam Khosrowshahi - Paez, and James B. O'Connell for trusting us to bring your strategic and creative dreams to life. Your collaboration, passion, and innovation have been nothing short of inspiring! And of course, a huge shout-out to our incredible agency crew—none of this would be possible without your talent, dedication, and flexibility! Here’s to more groundbreaking work ahead! 💼✨ #BrandLaunch #Grateful #AgencyLife #ClientAppreciation Cedric Devitt, Stacey Zimmerman, Lizz Behler, Mike Lee, Kristopher Kowal, Cory Galster, Ingrid Wu, Lauren Jones, Alessandra Pinho, MK Smith, Erika Tribble, MBA, Kevin Romero, and so many more. And our Noble People partners Barry Dan & Megan Hennelly.

🚀 Exciting moments like this don’t happen every day—launching a brand into the world is always something special! I’m beyond thrilled to have partnered with the brilliant minds at Early Warning®, led by Andrea Gilman, Maryam Khosrowshahi - Paez and James B. O'Connell to bring the Paze℠ launch campaign to life this month, introducing the brand new online checkout solution offered by some of the largest banks & credit unions. Last night, we got to take part in the launch event and recreated a vignette from one of the spots, giving the team behind the campaign their own starring role! It was an absolute joy to see this incredible team step into the spotlight and take center stage. A huge shoutout to my amazing SPCSHP team for being a key part of this launch. Here's to watching Paze soar and continuing to be part of its success! 🙌 Cedric Devitt, Stacey Zimmerman, Lizz Behler, Mike Lee, Kristopher Kowal, Cory Galster, Ingrid Wu, Lauren Jones, Alessandra Pinho, MK Smith, Erika Tribble, MBA, Cole Spiess, Ben X. Trinh, the greatest Kevin Romero and so many more who have been part of this journey. And our Noble People partners Barry Dan & Megan Hennelly.

Reddit has become a go-to platform for so many, offering endless communities and conversations. To dig deeper into how Gen Z is engaging with the app, we tapped into our Reveal Panel for insights.

Ever wonder what it takes to succeed in the creative world? Art Director Taylor May is here to 3 tips that every aspiring Art Director should hear. ✨ #ArtDirector 

Social media users have continued to seek out private spaces within their preferred platforms—and social platforms continue to create and prioritize those spaces. These groups are generally like minded people with similar interests aiming to foster deeper relationships compared to more traditional platform behavior and broader interactions with peers. Many people have migrated over to platforms like Geneva and Discord, and even the old tried and true Reddit forums and Facebook Groups, for these more niche, interest-based connections. Could this be related to the rise of entertainment-based social content and the subsequent de-emphasis on the social and communal aspects? With the rise of closed communities come challenges for social listening methods. It’s fairly simple to monitor public conversations on social platforms, but tracking conversations in closed spaces is uncharted territory with inherent risks of violating user privacy. But one thing is for sure—social listening strategies are being put to the test with new challenges, and will likely need to be reconsidered to get a true sense of how people are communicating. While platforms continue to evolve their listening skills, they’ve clearly leaned into building and honing their closed community offerings—not only in making those spaces available, but also in rewarding those personal interactions. For example, Instagram has publicly stated that shares are key for boosting engagement. It’s no secret that users communicating through private chats and direct messaging, and the content that feeds those needs, are being prioritized in our respective algorithms. Now we just need to figure out an ethical way to capture and analyze the sentiment and context of these conversations in these emerging private online spaces. For daily Internet Brunch, click here to subscribe: https://lnkd.in/e_TEdQrJ

We’re HYPED to share some of our latest work with Fast Twitch Energy and George Kittle! Watch the video to get a taste of the energy. #client