Sooth®

Are you making these common marketing mistakes? 1️⃣ Stuck in the ‘if you build it, they will come’ mindset? Today’s tools allow us to build what people actually need.   2️⃣ Too focused on hitting targets? Disruptors solve real problems and try not to focus too much on sales. 3️⃣ Ignoring the power of Gen Z & Gen Alpha? They’re reshaping social commerce in major ways.   4️⃣ Relying on consumers to make decisions? People make 10,000 daily choices—don’t add to their decision fatigue.   5️⃣ Seeing customers as just that? They’re professionals, parents, friends—recognize the whole person, and watch your brand engagement grow. It's time to rethink your strategy. #Sooth #SoothBeTold #MarketingTips #CustomerCentric #BrandGrowth"

We had an amazing time at the GDS CMO Insights Summit last week! 🚀✨ The energy, innovation, and conversations were truly inspiring. Ian Baer also had the opportunity to facilitate a roundtable, leading to some enlightening discussions on the future of marketing in the era of AI. Thank you to all the brilliant minds we connected with and GDS Group for such a seamless event. Looking forward to taking these insights forward! 💡 #Sooth #SoothBeTold #CMO #MarketingLeaders #GenAI #Innovation #Networking #ConferenceSuccess

Connecting with your audience's emotions is the key to understanding what makes them buy and unlocking true customer loyalty. Learn more at soothbetold.com #Sooth #SoothBeTold #EmotionalMarketing #EmotionalConnection #MarketingTips #MarketingHack #CustomerLoyalty 

Earlier this year, our Sooth® Gen Z Audience Council analyzed The Estée Lauder Companies Inc. acquisition of Smashbox Cosmetics and what we found to be an odd decision to make Pamela Anderson the face of the struggling brand. If it felt an inauthentic strategy for Lauder/Smashbox before, the decision is aging even more poorly. #beauty #genz #consumermarketing

It's no surprise that data has received much attention at this year's Advertising Week in New York. Even though Google recently announced that the cookie-less future has been postponed indefinitely, brands still need to prioritize the customer value exchange associated with first-party data. Just like in the free-versus-paid model of streaming media, people are increasingly aware that their personal data and access are a uniquely valuable currency, and they expect brands to uphold their end of the deal when using their personal information. #Sooth #SoothBeTold #AdvertisingWeek20 #AdvertisingWeek2024 #AW20 #Cookies #FirstPartyData #DataPrivacy #AW2024

Day 2 of Advertising Week was nothing short of amazing! It was inspiring to see so many marketers highlight the importance of emotional connection in today’s fast-paced landscape. With traditional strategies like targeting, price promotions, and loyalty programs losing effectiveness, truly understanding our customers sets the most successful marketing stories apart. Excited to dive into the final half of the week and see what more insights are in store! Let’s keep the momentum going!

We're excited to learn from the industry's latest and greatest this week at #AdvertisingWeek2024 . If you see us at Sooth®, make sure to say hello!

This week, Ian chatted with a St. John's University graduate class on Branding & Consumer Intelligence at the Peter J. Tobin College of Business. He highlighted how pressure in the marketing industry can lead to sticking with familiar tactics. But by embracing AI and emotional marketing, brands can achieve extraordinary results! #Sooth #SoothBeTold #Marketing #AI #EmotionalBranding #ConsumerIntelligence #AIMarketing

Thanks to Jeremy Shere, PhD for featuring Ian on the B2B Content Show! Gen Z is deeply engaged online, spending lots of time on social media and their phones. With climate change as a top concern and skepticism towards capitalism, it’s vital for B2B marketers to grasp what motivates them. Tune in as Ian and Jeremy dive into what drives Gen Z, their buying choices, and how to create compelling content that converts them into loyal customers. Don’t miss it! Listen here: https://lnkd.in/eV5ybXzw #Sooth #SoothBeTold #GenZ #GenZMarketing #B2BMarketing #ContentStrategy

Setting politics aside, let's talk about polling. Nate Silver's recent insight on the waning effectiveness of political polling raises crucial points. The time gap between voter registration and polling, participation bias, and the industry's outdated reliance on landline phones - present in only 28% of US households - all contribute to severely skewed data. An adage in consumer research is people often don’t do what they say they will. Furthermore, in today’s endless clickstream of information and alternatives, people rarely even know what they would do in a given situation. At Sooth® we spend most of our time accurately predicting how people decide, and have found that emotional and behavioral analysis is more predictive than self-reported intention. Will this be the final election cycle dominated by traditional polling methods? It's a thought-provoking question worth exploring. #Polling #Elections #MarketResearch #Election2024