SocialCoach

📚 Marketing strategies are evolving faster than ever—are you keeping up or getting left behind? Here's what we uncovered in this week's Mortgage Marketing Book Club discussion: 💙 We dove deep into the power of empathy and how it shapes every aspect of our marketing. The difference between a 5-star review and a 1-star review often comes down to one thing: communication. Nail that, and you’re halfway there. 🧲 We explored how assets attract buyers, but it’s the loan officers who close the deal through earning their trust and attention. The real competition begins after the initial click – that’s where relationships are built. 🎥 Our discussion around video was eye-opening. We all agreed that loan officers are natural educators; the next step is learning to translate that talent to video. Remember, videos aren’t about speaking to the camera—they’re about connecting with real people in a way that feels personal. Each video you create is a small building block of trust. 🤪 Not taking social media seriously? That’s a missed opportunity to connect. Establishing your niche (be it loan type, location, or something else that makes you unique) is your chance to become a bigger fish in a smaller pond by making it clear that you are the go-to expert for specific needs, instead of a catch-all that can easily be overlooked in a crowded feed. 🤝 Platforms may come and go, but the content and value you deliver remain consistent. Your strongest asset isn’t just your knowledge—it’s the connections and relationships you build with every post, every video, and every interaction. (🥑 And this was all in-between tangents about avocados, axe-throwing, and API integrations...you never know what to expect with this group! 😂 ) After today's discussion, here's our question for you: What’s one way you are building trust and connections with your audience right now? Is it through video, social media groups, or something else entirely? We’d love to hear how you’re making your connections count. 👇 Thank you to everyone who joined and shared their perspectives—it’s always inspiring to learn alongside such a dynamic group! If you missed today’s chat, don’t worry; there’s always next time. We’ll be diving into chapters 7 & 8 of This is Marketing by Seth Godin in our next session. 📖 Want to join the conversation? Drop a comment below, and we’ll get you signed up for next month’s call! 👇 #mortgagemarketing #loanofficerlife #videocontent #socialmediatips #contentstrategy #mortgageprofessionals #mortgagemarketingbookclub #bookclub

That's right – even on holidays, we make sure you have new ready-to-film content ideas. Because hey, we don't know your schedule – so if you are spending today filming, hats off to you! (And to everyone else who is enjoying their long weekend...we'll see you tomorrow 👋 ) Happy Labor Day! #contentcreation #videocontentideas #socialmediastrategy #realestateagents #loanofficers #realestateagents #digitalmarketing

When the interns say 'let's film a fun team video,' but everyone's on a different page…we end up with this masterpiece. 😂💥 Which trend was your favorite? Let us know in the comments! 🤣 #teambuilding #workfun #culture #officehumor #viralvideotrends #teamvideos #officeshenanigans #internprank #genzhumor

Don’t let Labor Day sales become a closing disaster! As the weekend approaches, it's vital to remind clients not to let big purchases stand in the way of their closing date. 🏠🚫 Share this to your stories to help your clients keep their home-buying process on track. After all – your advice can make all the difference in ensuring a seamless transaction! #homebuyingtips #closingday #realestatemarketing #mortgageadvice #laborday #reminder #mortgage #closingprocess #homebuyerhelp

Real talk: Are you on the right social media platforms to reach your clients? 👀 If you're not sure where to focus your efforts, this post breaks down the each platform so you can identify where to find your ideal audience and what content resonates most on each platform. Which platform do you find most effective for engaging with clients? Share your experiences in the comments and learn from what others are seeing in their strategies! Found this post valuable? Send it to someone looking to elevate their social media game! 🚀 #marketingtips #socialmediamarketing #mortgageprofessionals #digitalmarketingtips #socialmediagrowth #contentstrategy #realestatemarketing

If you’re still not using video in your marketing strategy, we need to talk 🚨👇 Here’s the deal: Video content accounts for 82% of all internet traffic and generates 66% more qualified leads per year. And that’s not all—videos get 48% more views than any other type of content. 📈 So... remind us again why video isn’t the focal point of your marketing strategy yet? 🤔 If you needed more reasons to hop on the video train, here’s a big one: videos on social media generate a whopping 1,200% more shares than text and images combined. Shares = engagement, and engagement = algorithm magic. ✨🔮 So, are you on board with video content, or are you still considering it? Vote below and share your experiences or hesitations in the comments! If you’re feeling inspired to give it a try, check the comments for easy, actionable content ideas for agents and loan officers.👇 And if you're ready to jump right in with professional video editing, ready-to-film scripts, and a built-in teleprompter, head to our website to see how we can help take your video strategy to the next level. #videomarketingstrategy #digitalmarketingtips #socialmediatips #mortgageprofessionals #realestatemarketing #videomarketingideas #videostrategy

We couldn't be more honored that AnnieMac considers switching to SocialCoach one of the best decisions they’ve ever made. 🙌 At SocialCoach, we’re all about empowering mortgage professionals with tools that truly make a difference, which is why we're proud to hear that our platform makes it easy to keep marketing consistent and compliant for the entire team. This was our favorite part of what AnnieMac Home Mortgage had to say about their experience: "I was spending hours every month scheduling posts for a few hundred of our sales team, and now in SocialCoach I can schedule for the hundreds of LOs that we have in just a few minutes." Ready to see why Annie Mac Mortgage and so many others are making the switch? Let’s chat about how we can elevate your social media strategy today! 🚀 #clientlove #socialcoachsuccess #mortgagemarketing #loanofficertools #socialmediasimplified #clienttestimonial #socialmediamarketing

We gleaned a ton of important insights from today's Mastering Mortgage Marketing panel, so here are some of the standout points for anyone who missed it: 🚀 Strategic Flexibility is Key: Your long-term vision and short-term tactics should work together seamlessly and be flexible enough to adapt to changing market conditions. 💬 Build Real Connections with Social Media: Leverage social platforms not just for sales but to build genuine, lasting relationships that position you as a trusted resource. 🎯 Stand Out with Specialization: Carve out a memorable space for yourself on social media by specializing in a specific topic or area. Trying to appeal to everyone can make your content too generic, whereas having a specialty makes you more memorable and solidifies you as the go-to expert for that niche. 🎥 Progress Over Perfection: For video content and social media, don’t wait for the perfect moment—start now and refine as you go. Getting started is more important than being flawless, and your audience will value your authenticity and growth. Should we do another panel next month? Who would you like to hear from, or what topics are you always curious to learn more about? Let us know in the comments and we'll start brainstorming👇 Wish you could hear more of the actionable insights shared by our expert panel? Watch the full event replay here: https://lnkd.in/gmyxM66A Big thanks to Corie Meredith, Sarah Likens, Shannon Schmidt, Kyle Clark, and Victoria Young for making this live stream such a success, and shoutout to Ben Treadway for bringing this all together seamlessly. 👏 #mortgagemarketing #socialmediastrategy #digitalmarketingtips #contentstrategy #videocontent #industryinsights #marketingpanel

Content creator problems: Trying to film a video, but your glasses are stealing the spotlight 😂 Today's #tiptuesday is a PSA for glasses-wearers – watch out for the glare when filming! Check out Ashley's tips for why paying attention to the small details can have a big payoff for your audience engagement 👇 #audienceengagement #engagement #videotips #socialmediatips #loanofficer #realestate #mortgagemarketing

When was the last time an industry event left you buzzing with energy and inspiration? For us, NAMMBA Orlando did just that. Our CEO returned with incredible stories and fresh ideas that re-energized our entire team by reminding us that social media is about showcasing your unique perspective so that your community knows exactly who to turn to for expert guidance and support. At SocialCoach, we’re all about channeling that same energy into your social media. Leave the video editing, post scheduling, and compliance to us—we handle it all, so you can focus on creating content that reflects your passion and connects with your audience. Feeling FOMO over NAMMBA this year? Watch Joe's video below for the highlights, and drop a comment if any of this resonates with you! #industryevents #NAMMBA2024 #socialmediastrategy #contentcreation #marketinginspiration #socialmediatips #socialcoachio