Unified Commerce: The Next Evolution in Customer-Centric Shopping As consumer behavior evolves, so does the approach to digital shopping experiences. This article from InformationWeek highlights the need for a unified commerce approach to create a more customer-centric experience. Our CEO, Jennifer Silverberg, shared her perspective: "The core of unified commerce is ensuring that the consumer – not the brand or the retailer – is firmly at the center of the commerce experience. And that the consumer, wherever [they are], are in control of their transaction and fulfillment choices." This customer-centric approach requires seamless integration across all touchpoints and close collaboration between marketing and IT teams. Read the full article here 👇 https://lnkd.in/eFTtcKM6 Curious about implementing unified commerce in your business? SmartCommerce technology was designed to create a frictionless shopping experience. Reach out for a demo: https://lnkd.in/eGYUh3J6 #UnifiedCommerce #CustomerExperience #EcommerceInnovation
SmartCommerce
Software Development
Atlanta, GA 10,474 followers
Make everything shoppable. Our platform transforms all of your marketing touchpoints into e-commerce launch points.
About us
SmartCommerce is a technology and data platform that transforms brands’ marketing touchpoints into e-commerce launch points. Our suite of solutions makes the carting process as simple and seamless as possible, driving sales via digital ads, social posts, video, email, and more. Real-time data and insights let clients manage campaigns, make changes, and meet their goals faster!
- Website
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http://www.smartcommerce.com
External link for SmartCommerce
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Atlanta, GA
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Digital Marketing, eCommerce, CPG, and Analytics
Locations
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Primary
75 5th St NW Suite 2000
Atlanta, GA 30308, US
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212 3rd Ave N
Suite 352
Minneapolis, Minnesota 55401, US
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Barcelona, ES
Employees at SmartCommerce
Updates
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We ❤️ Our Retailer Partners! In case you didn't know, SmartCommerce offers the 𝙢𝙤𝙨𝙩 𝙧𝙤𝙗𝙪𝙨𝙩 retailer network, across a wide variety of categories, including: 🥨 Grocery (think Instacart, Albertsons, Kroger) 💄 Beauty (think Sephora, Ulta, Target) 📱 Electronics (think Best Buy, Walmart, Costco) 🐶 Pet (think Chewy, Petco, PetSmart) 🏠 Home (think Amazon, Home Depot, William Sonoma) ⚽ Sports (think Academy Sports, Dick's) 🌿 Natural (think Whole Foods, Sprouts, Thrive Market) 🍾 Bevalc (Think ABC Wine & Spirit, Bevmo, Publix Liquors) Are you a retailer that isn’t in the SmartCommerce network yet? Click here to join 👉 https://lnkd.in/esNnCTGV (There's no cost to you.) #RetailPartners #DirectCarting #SmartCommerce
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🎁 𝗖𝗢𝗠𝗜𝗡𝗚 𝗦𝗢𝗢𝗡: 𝟮𝟬𝟮𝟰 𝗛𝗼𝗹𝗶𝗱𝗮𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗥𝗲𝗽𝗼𝗿𝘁🎄 Be the first to receive our comprehensive annual Holiday Insights Report that will dive into: ● Latest gifting trends ● Consumer shopping behavior shifts ● Holiday gathering and meal preferences ● Strategies to maximize your holiday marketing campaigns ● Essential reading for marketers looking to excel this holiday season. 📊 ✨ 𝗦𝗶𝗴𝗻 𝘂𝗽 𝗻𝗼𝘄 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗮𝗱𝘃𝗮𝗻𝗰𝗲 𝗰𝗼𝗽𝘆: https://ow.ly/nw7I50T6qcs #HolidayMarketing #ConsumerInsights #2024Trends #MarketingStrategies
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Are you heading to Vegas October 7-9 for 𝗚𝗿𝗼𝗰𝗲𝗿𝘆𝘀𝗵𝗼𝗽 𝟮𝟬𝟮𝟰? We are, and we would love to see you there! It's always an energizing few days, full of industry insiders and experts sharing their insight on what's new and next in the CPG space. If you'll be there, let's connect! You can schedule a meeting here 👉 https://ow.ly/wnzn50SXyVK And if you're on the fence, you should come – especially while 𝘁𝗶𝘅 𝗮𝗿𝗲 𝟮𝟬% 𝗼𝗳𝗳: https://ow.ly/pGp250SXyVM #JoinMeAtGroceryshop #Groceryshop2024
SmartCommerce invites you to Groceryshop 2024! Register with 20% off retailer and brand tickets. Click to register today! #JoinMeAtGroceryshop
groceryshop24.nvytes.co
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Are you registered for Firstmovr's Smarter Partnerships happening TOMORROW? If not, there's still time! Our CEO Jennifer Silverberg is going to unpack consumer behavior insights from a recent Omnichannel Report and suggest "smarter" partner strategies for both brands and retailers. Sign up here 👉 https://lnkd.in/ePAvVP_M
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📣 Our CEO, Jennifer Silverberg, recently shared her thoughts on Party City's leadership transition with Digital Commerce 360: "Party City must differentiate itself through exclusive offerings and unique shopping experiences to stand out." She also highlighted the importance of embracing emerging retail categories, saying, "It will have to embrace new categories of shopping like quick commerce to play into the desire for convenience." We look forward to seeing how Party City navigates this next chapter under this new leadership. 🎉 Read the full story here 👉 https://lnkd.in/ejtiJe5n #Retail #ECommerce #LeadershipTransition
Party City welcomes new CEO from Global Industrial
https://www.digitalcommerce360.com
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Retail media networks are reshaping the CPG landscape, but navigating this world can be challenging. Our CEO, Jennifer Silverberg, shared her thoughts with FoodNavigator-USA: 'The retail media landscape is complex and ever-changing. Brands need to approach it strategically, focusing on platforms that align with their target audience and offer the best ROI.' She emphasizes the importance of data-driven decisions and collaboration between brands and retailers in this evolving space. Get the full story here 👉 https://lnkd.in/d2BgM7hm
Navigating the retail media maze: A collaboration for brands & retailers
foodnavigator-usa.com
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𝗖𝗹𝗶𝗰𝗸𝟮𝗖𝗮𝗿𝘁® 𝗙𝗼𝗿 𝗧𝗵𝗲 𝗪𝗼𝘄 𝗕𝗮𝗼 𝗪𝗶𝗻! 🎯 When Wow Bao, the Chicago-based fast-casual Asian Street Food restaurant, wanted to expand into the CPG space, we partnered with them to get their famous bao buns 🥟 into as many consumer carts – both online and in-store – as possible. Wow Bao achieved impressive results, faster than expected! We’re sharing some campaign stats below, but get the full intel in the case study here 👉 https://ow.ly/Ekpk50SX6NZ 𝟭𝟬𝗞: In the first two months, consumers used Click2Cart to drop over 10K products into carts, delivering more than $250,000 in potential online sales. 𝟱%: Wow Bao drove landing page conversions of over 5%, which is more than four times the industry average! 𝟮𝟬𝘅: Wow Bao's presence expanded from being available in 350 local shops in 2023 to over 7,000 stores nationwide in 2024. And they anticipate reaching 12,000 stores by the end of 2024. Interested in seeing how SmartCommerce can drive similar staggering results for your brand? 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗮 𝗱𝗲𝗺𝗼: https://lnkd.in/eGYUh3J6
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SmartCommerce reposted this
🤓 𝗙𝗥𝗢𝗠 𝗣𝗔𝗥𝗧𝗡𝗘𝗥𝗦𝗛𝗜𝗣 𝗧𝗢 𝗦𝗠𝗔𝗥𝗧𝗡𝗘𝗥𝗦𝗛𝗜𝗣... Join the firstmovr team in welcoming Jennifer Silverberg (SmartCommerce) to our SMARTER Partnership Summit NEXT Tuesday, Aug 20 from 12-2:30p ET / 9-11:30a PT for her session of best practices and insights. 👉 Register today = It's FREE for Brands :) https://lnkd.in/ePAvVP_M Join Jennifer as she unpacks consumer behavior insights gleaned from SmartCommerce's ongoing Last $5B Analysis as well as their recent Omnichannel Insights Report (with special detail on Food, Personal/Home Care and BevAlc categories) … and suggests partnering strategies to unlock omnichannel potential for brands and their retail partners. AND our summits are designed to fit your busy schedule AND if you miss all or part of the event live, registrants get the recording! You'll also hear from Brooke Roller (Mars United Commerce), Lauren Livak Gilbert (The Digital Shelf Institute) and our very own Chris Perry. See you there! #CPG #retail #omnichannel #ecommerce #digitalcommerce #JBP #jointvaluecreation #partnership #captaincy #categorymanagement
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🌟 Big News! 🌟 We’re beyond thrilled to share that SmartCommerce has made it onto the Inc. Magazine 5000 List of Fastest-Growing Private Companies in the U.S. for 2024: https://lnkd.in/eVuXyPTH A huge thank you to our amazing team, partners, and clients – this recognition is a testament to your hard work and support. Here’s to continuing our journey together and achieving even greater things ahead! 🚀 All the details here 👉 https://lnkd.in/eceHpC-e #Teamwork #SmartCommerce #Inc5000 #BusinessGrowth Inc. Magazine