❓ Have you ever faced ad fraud? https://hubs.la/Q02T38r70 💸 CTV ad fraud is on the rise, wasting budgets, distorting metrics, and damaging brand safety. In 2022, bot-driven CTV fraud surged by 69%, leading to inflated impressions and misleading campaign data. How can you protect your ad spend and avoid fake impressions? 🔒 Key steps to prevent CTV fraud: Build direct relationships with trusted publishers Use ad verification services Monitor campaigns in real-time for unusual patterns Demand transparency from your ad partners Ready to safeguard your campaigns? Learn more in our latest article. 📖 https://hubs.la/Q02T38r70
Simulmedia
Software Development
New York, New York 13,157 followers
Simulmedia is the leading cross-channel TV advertising platform. We deliver unparalleled reach, results and measurement.
About us
No one knows how to drive growth and business performance through TV advertising better than Simulmedia, a marketer’s most trusted tech partner. In today’s complex, fast-moving TV industry, Simulmedia is your turnkey, one-stop shop to help you make the best decisions and solve your biggest and toughest challenges on TV. Powered by data science, our TV+® full-funnel TV advertising solution lets you intelligently plan and buy linear, streaming, and gaming. With TV+, you’ll have more certainty in achieving your business goals by knowing how to best find and engage your strategic audience on linear and CTV as cost-effectively as possible. In addition, we allow advertisers to extend their reach and connect with elusive younger audiences via PlayerWON™, the first engagement and monetization platform for free-to-play PC and console video games. With over 15 years of experience bringing data science into advanced TV media buying, Simulmedia is the first and only provider to create a patented predictive lookalike model based on years of viewership data to bring smarter media buying to clients like Mass Mutual, Monster, Electrolux, and Choice Hotels.
- Website
-
https://www.simulmedia.com
External link for Simulmedia
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2008
Products
TV+
Video Marketing Software
TV+® is our unified, purpose-built, turnkey, full-funnel TV advertising solution powered by data science that lets you plan and buy linear, streaming, and gaming intelligently. TV+ gives you more certainty in achieving your business goals by: * knowing how best to find and engage your strategic audience wherever they are on TV, * optimizing your budget allocations across linear and CTV, * providing transparency into how you spend your streaming dollars, * leveraging TV to drive efficient engagement and performance, * providing incremental reach through hassle-free reach extension TV+ is a solution purpose-built for optimizing linear and CTV advertising. It manages your entire media lifecycle, from building the plan, activating the buy, measuring outcomes, and optimizing campaigns. TV+’ patented machine learning algorithm, unified workflows, and full-funnel analytics ensures that your planning, buying, and measurement are the best they can be.
Locations
-
Primary
401 Park Avenue South
11th Floor
New York, New York 10016, US
Employees at Simulmedia
Updates
-
🚀 Join Us at the 2024 ANA Masters of Marketing Conference! 🚀 Would be glad to meet you. We'll have exciting news about how to ReTHINK TV in your media plans that leverage brand and performance across TV and CTV to maximize ROI! #ANAmasters https://hubs.la/Q02SNlC30 📅 Date: October 21-25 📍 Location: Orlando, FL
-
🎬 Are you ready to be everywhere? 🎬 https://hubs.la/Q02SM-df0 Today, successful campaigns are no longer about being in one place—they're about being everywhere, all at once. From TV (Connected and Linear) to social, email, and even offline, covering all touchpoints is essential. But how do you make sure you're everywhere without overwhelming your audience? In our latest article, we reveal: How omnichannel strategies boost engagement and conversion 🔄 The key role TV plays across every stage of the customer journey 🎯 Why smart attribution and balancing your ad frequency can make or break your success 📊The future of marketing isn’t one channel—it’s all of them. 📖 Find out how: https://hubs.la/Q02SM-df0
-
📢 We Need Your Insights! 🌟 Great opportunity to meet with our CPTO, Steve Paule! 🎤 💡 We’re seeking your thoughts on how TV fits into your media mix. 📺📊
We’re looking to connect with professionals who have experience working with boutique marketing agencies or managing marketing for multi-location businesses. We’d love to hear your insights on how TV fits into your overall media mix alongside search and social, including any challenges or opportunities you’ve encountered. Even if you haven’t used TV yet but are considering it, we’d love to hear from you! You have two options to participate: 1. Schedule a quick 15-minute chat with us here: https://lnkd.in/eTjUurEk 2. Complete a brief survey: https://lnkd.in/eHF3vuaU As a thank you, we’ll make a donation to a charity of your choice for your time. We’d greatly appreciate your input! #MarketResearch #TVAdvertising #MarketingAgencies #SearchAndSocial #MediaMix #MultiLocationBusiness #CTV
-
Simulmedia reposted this
Kicking off MediaPost's TV & Video Insider Summit in Austin, Adam Quinn, SVP, National Sales at Simulmedia takes the stage to deliver a Sponsored Presentation. Thank you Simulmedia for being the Premier Sponsor of the event! #MediaPostInsiderSummits
-
🚀 Dave Morgan Returns as Simulmedia CEO! 🚀 Founder Dave Morgan is back as CEO of Simulmedia, bringing start-up speed and vision to tackle the rapidly growing CTV ad market. With CTV ad spending expected to surpass search and social in the next decade, we’re ready to seize this enormous opportunity! A huge thank you to Jon Werther for his leadership and for positioning Simulmedia for its next big chapter. Here’s to an exciting future in CTV! 🎯 https://lnkd.in/dynTkUas
-
🎉 Simulmedia Turns 16! 🎉 From our start in 2008, we’ve come a long way—innovating, growing, and redefining what's possible in TV advertising. Today, our talented team of over 70 across the USA and Ukraine 🇺🇸🇺🇦 celebrates not just our longevity, but the journey that got us here. Every milestone, challenge, and achievement has been shaped by the dedication and creativity of our incredible team. Together, we’ve built something that pushes boundaries and sets new standards. Here’s to the last 16 years of innovation, collaboration, and impact—and to the many exciting years ahead! 🚀🎈 Thank you to everyone who’s been part of our story. The best is yet to come.
-
Best Practices for Running CTV Campaigns on Big Screens 📺🎯 https://hubs.la/Q02S8Lfh0 Big screens drive better engagement for your CTV ads, but how do you maximize this opportunity? Here are some best practices to keep in mind: 1️⃣ Smart Targeting: Leverage CTV’s one-to-one targeting, but don't get too narrow—over-targeting can lead to ad fatigue. Aim for a balance to reach your audience without overwhelming them. 2️⃣ Frequency Caps: Showing the same ad too often, especially during a single show, can lead to viewer frustration. Use frequency caps to limit ad exposures and keep your message impactful. 3️⃣ Diversify Publishers: Avoid over-delivering your ads to the same audience. Spread your budget across multiple publishers to maximize reach and keep your content fresh for viewers. 4️⃣ Focus on Unique Users: It’s not just about total views. Tailoring your ads to specific audience segments on big screens ensures relevance and better engagement. Big screens mean big potential—these best practices will help you optimize your CTV campaigns for maximum impact. More in our blog post “Best Practices with OTT Metrics. Tips from Pro” - https://hubs.la/Q02S8Lfh0
-
How to calculate the optimal frequency for CTV ads? 🎯📺 Thomas Spilker, Senior Director, Client Success at Simulmedia dives into why finding that optimal frequency matters and how CTV's flexibility allows advertisers to test, learn, and adjust their strategy. More about Best Practices with CTV metrics in our YouTube channel 🎥 https://hubs.ly/Q02RQmsv0
-
Understanding the New FDA Rules for Prescription Drug Ads 📺💊 https://hubs.la/Q02RC_z10 New FDA regulations are changing the way prescription drug ads are presented on TV and radio—effective November 20, 2024. These rules require clear, simultaneous presentation of risks in both audio and text, ensuring viewers fully understand the benefits and risks. 📣📝 From clear language to balanced audio and readable text, it’s essential to update ads to comply with the new requirements. These changes apply to all ads—old and new—so the time to prepare is now. Dive into our article to understand these updates and how to stay compliant with the latest standards. 👩⚕️👨⚕️ 🔗https://hubs.la/Q02RC_z10