Simulmedia

✨ Breaking New Ground in Pharma Advertising 🔗 https://hubs.la/Q02NMYgK0 Simulmedia is thrilled to introduce a new cross-channel offering to help pharma marketers maximize their TV campaigns' reach and efficiency. By partnering with PurpleLab®, we’ve integrated advanced healthcare data into our TV+ platform, ensuring 💸 cost-efficient, HIPAA-compliant targeting across 📺 linear and streaming TV. Discover how this powerful solution can stretch your marketing budget and reach patient audiences with precision. 🎯 🔗 https://hubs.la/Q02NMYgK0

🚀 Launching Our 2024 Holiday Season E-Book Guide! 🔗 Download E-book - https://hubs.la/Q02NmVS50 🎄 Get Ahead This Holiday Season! The holiday rush is coming, and we’re here to help you navigate it with our brand-new e-book: "2024 Holiday Season Forecast: Cutting-Edge TV Ad Strategies, AI Power, and Pro Tips." Whether you’re gearing up for Black Friday or planning a full-season campaign, this guide is packed with the insights you need to make your advertising efforts a success. 💡 What’s inside? 🎯 "Hard 8" or crazy sprint: Learn why the weeks between Halloween and Christmas are make-or-break for retailers. 📊 Customer behavior & seasonal trends: Discover how shifting consumer habits can influence your strategy. 🤖 AI’s impact on TV advertising: Explore how AI can optimize your campaigns, making them more targeted and effective. 📺 Decline of linear TV: Get actionable advice on how publishers can adapt to this trend while still leveraging the power of traditional TV. ⏰ When to start?: Tips from industry pros on the best time to launch your holiday campaigns. 📚 Dive deep into these topics and more—because winning this holiday season starts with the right strategy.

Discover how TV+ can revolutionize your prescription drug marketing! Learn how our innovative approach drives awareness, engagement, and measurable results by reaching the right audience with the right message at the best time, whether on linear TV or streaming. Uncover pharma insights and download the eBook - https://hubs.la/Q02K12Pg0

What is Converged TV? Converged TV is reshaping the advertising landscape by blending the best of linear and digital TV to deliver seamless, cross-channel campaigns. Discover how this innovative approach allows advertisers to reach audiences more effectively and measure impact with greater precision. Whether you're new to the concept or looking to deepen your understanding, our glossary entry breaks it all down. Learn more about Converged TV - https://hubs.la/Q02JMS990

As the TV advertising industry evolves, new trends are emerging. Share your thoughts on which trend will shape the future of TV advertising the most.

Navigating the complexities of video-on-demand (VOD) can be challenging, but understanding the different models is essential for maximizing your ad campaign’s impact. Our latest blog post delves into the four main VOD models: AVOD, SVOD, TVOD, and HVOD, and explains how each can be leveraged to enhance your business’s reach and engagement. 📊 AVOD (Advertising-Based Video on Demand): Viewers watch content for free, supported by advertisements. It's an excellent way to reach a broad audience without requiring a subscription. 📅 SVOD (Subscription Video on Demand): Users pay a regular subscription fee for unlimited access to a library of content. Think Netflix and Disney+. 🎬 TVOD (Transactional Video on Demand): Also known as pay-per-view, viewers purchase or rent individual pieces of content. Ideal for premium or exclusive releases. 🌟 HVOD (Hybrid Video on Demand): Combines elements of AVOD and SVOD, offering free content with ads and premium, ad-free content for subscribers. Dive into our blog to learn which model suits your business needs and how you can leverage each to maximize your reach and engagement. 🔗 Read the Blog Post to learn more -https://hubs.la/Q02HBZhm0

Brandformance is a cutting-edge approach in TV advertising that combines the strengths of brand-building and performance marketing. By integrating these two strategies, marketers can simultaneously drive brand awareness and achieve measurable, performance-driven outcomes. Key Benefits: - Holistic Strategy: Achieve both long-term brand growth and immediate sales results. - Enhanced ROI: Maximize your advertising investment by targeting both brand and performance goals. - Improved Campaign Efficiency: Streamline your efforts with a unified approach to marketing. Ready to learn more about how Brandformance can revolutionize your TV advertising strategy? https://hubs.la/Q02HBWsK0

Your feedback will help us better understand and address the key challenges in TV campaign planning due to fragmentation.

Understanding and overcoming the challenges of TV advertising is crucial for marketing success. Dive into our latest blog post where Simulmedia's Executive Chairman, Dave Morgan shares his expert insights on confronting these challenges head-on in an engaging video conversation. What You'll Discover: - Key obstacles in TV advertising today - Innovative strategies to enhance campaign performance - The future of TV advertising and emerging trends 👉 Read the blog and watch the video here: https://hubs.la/Q02H2zcL0

Our patented machine-learning algorithms create efficient media plans in TV+ Hub, and our CSMs reveal the advanced technology behind it. We created a short video series starring Michael Bonomo Associate Director of Client Success. He walks through Hub’s innovative features: Audience Builder, Plan Builder, and Order Manager. Watch videos to learn more about behind the scenes. - https://hubs.la/Q02GWLVs0