We have major FOMO over here as we missed out on Newtopia Now's first show. Everyone we've talked to has had rave reviews- some highlights include: 👟 A manageable show floor 🟰 Even playing field regarding the booths- it was about the brands/products, not the booth space 🤝 Great retailer presence I am sharing Fred Hart's fantastic recap of the key trends and takeaways—in case you missed the show like us. Is there anything else you would add to the list? Looking forward to attending next year! #shepg #NewtopiaNow #cpg #emergingbrands #WomeninCPG #cpgemergingbrands #cpgindustry
Newtopia Now's inaugural trade show just wrapped up with a reported 500 exhibitors, 150+ first time exhibitors and ~7,000 attendees. Small and intimate, it was filled with wide ranging and diverse products, unique founder stories and category innovations. Thanks to some pre-, pro- and post- biotics, I was able to digest everything I saw over the last 48 hours and consolidate my top takeaways: 💪 Protein+ 💪 Is the Ozempic effect starting to take hold or is protein just pushing into new territories? While protein certainly isn’t new, it showed up in some novel places adding additional muscle. There were waffles, pancakes and mug cakes, breads and pastas, but the most surprising was Chad & Barney’s sturdysauce featuring a whopping 80g of protein in a single jar! The insight - mom's use it as a quick-fix protein pasta for their kids. Gym bro's drink the sauce 8oz at a time for a savory relief from all the sweet protein shakes. Fitness freaks stack their macros by adding in ground beef and pouring it over protein pasta. #gains ✨ Ketone Kraze ✨ Calories come in three main forms - fat, protein and carbohydrates. Yet a fourth energy source, ketones, are quickly gaining an education spotlight, traction and application in CPG products. Buoyed by the education around keto diets and ketosis, Newtopia brands Ketone-IQ and Holy! Water are working to educate and pioneer ketone consumption for the masses. With big performance, energy and alternative properties (Hard Ketones LLC) keep an eye on this space. 🍄 Mushrooms mushroom 🍄 Maybe it’s Denver psilocybin friendly policies, but mushrooms were blooming at the show in all sorts of products ranging from mushrooms powders, shots and beverages to gummies, snacks, coffees, “meats” and yogurts. While the functional benefits are hard to resist, packaging them up in the right delivery format for consumers, like coffee, will be the key to longterm success, just ask Four Sigmatic. 🌏 Dippin’ Diversity 🌏 There’s a growing trend in foods, flavors and stories from cultures around the world spicing up the US market, and at Newtopia it was all in dips. Maazah’s fresh rebrand ushered in a new age for chutneys, Tal's is touting toums and tahinis, Growee Foods is making dips and spreads from fresh veggies. We're witnessing the second coming of hummus, with the potential for a product like these to see mainstream appeal in the next 5 years. 🥤 Beverage Booming 🥤 Beverages continue to be the most versatile vehicle for delivering flavor, function and/or benefits. From oat milk RTDs with asian flavors, hydrogren water, mood boosting bevs to moringa & ACV infusions and non-alc newcomers like Libby Wines and Huzzy, #newtopianow had it all. While innovation in beverage knows no bounds, the biggest hurdle is making sure consumers actually value the benefits. 💗 Most moving brand 💗 pi00a, a Deaf & CODA family owned company that specializes in asian inspired Neapolitan pizzas. Incredible food from even more incredible people.
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