Sharp Think

Known for vibrant colors and creativity, HI-CHEW recently brought its fruity, chewy candies to life in a tactile, #satisfying partnership with Sloomoo Institute. This collaboration, facilitated by Sharp, included four HI-CHEW-inspired slime scents, each launching exclusively in a unique target market, as well as sensory experiences allowing visitors to play with the HI-CHEW slimes or create their own at the DIY bar with custom HI-CHEW scents. Read more about the partnership here: https://lnkd.in/ea87PXZx

We're pleased to introduce The Sharp Edit: a new newsletter meant to give you a quick dose of behind-the-scenes action to our latest endeavors. In this, our first edition, learn more about some of our work for HI-CHEW (Morinaga America) Four Hands, and TEFAF ...Cheers!

We are honored to be named to the 2024 PR Net 100 list! This list highlights agencies across the US that push the boundaries of our industry, consistently inventing and achieving for clients and encouraging innovation through a positive, unique company culture. Thank you, The PR Net for this noteworthy distinction and congrats to our Sharpies who are making a difference for our clients and each other every day! #theprnet100

Real Simple opened their seventh annual REAL SIMPLE Home in a renovated Brooklyn Brownstone built in the 1890's. The historic property was completely transformed by the designers, architects, and developers tasked with breathing new life into the stunning space, where rooms juxtaposed original character with on-trend design. Sharp Think clients were featured throughout -- Castlery in the basement speakeasy, Four Hands in the primary bedroom, and COSENTINO countertops in the laundry room. Our team turned out for our clients but stayed for the incredible party thrown by the REAL SIMPLE team! 

As Sharp’s summer internships come to a close, we’re so happy to announce that Kacie Chapman has joined Sharp full-time as an Account Coordinator and Charlotte Buttenwieser has returned for a fall semester internship! 🎉🎉 Kacie isn’t our only intern-turned-full-time employee; 21% of current Sharpies started as Sharp Interns! And to our rockstar summer intern William Kelly, we’re wishing you all the best in your semester abroad! 🇫🇷

This spring, Sharp embarked on a quest to transform Four Hands into “the brand you can’t live without” with the launch of Amber Lewis x Four Hands collection, the brand’s first-ever designer collaboration. Our multifaceted PR program included a sneak peek press trip, a partnership with the Business of Home and an exclusive reveal in Veranda- and more. Find the fine details on the resulting 40 pieces of coverage and +1B impressions here: https://lnkd.in/egi6vJbi

We're elated to share two more wins for the HI-CHEW Bite Size Candy Shop! Congratulations to our friends at Morinaga America & Little Red Bean Productions on winning the 2024 PR News Experiential & Event Awards 'Best Pop-Up Shop' Award and the 2024 ICSC Visual Victories Awards 'Most Creative In-Line Pop-Up (National)'. We love seeing the continuous impact of this exciting campaign! Find the full lists of 2024 PR News Experiential & Events Awards & ICSC Awards Winners here: https://lnkd.in/gHGzDCEY

While he is best known for works of glass art, Dale Chihuly has longstanding ties to architecture and design. To further expand Chihuly's audience, share his passion for design and promote the artist’s site-specific installations, original work & Studio Editions in a new way, Sharp targeted a new key demographic for our client Chihuly Studio: architects & interior designers. Read more about Sharp's strategy to broaden Chihuly's audience here: https://lnkd.in/dT5_rqPh

For the past 7 editions, Sharp has executed a U.S. press trip to @TEFAF Maastricht, the world's preeminent fine art, antiquities, and design fair. As we approached the latest edition of the press trip, we sought to introduce new voices, expanding to include editors in the home & design, lifestyle and travel spaces. Click to learn more about Sharp's innovations that led to nearly 1 billion impressions for TEFAF Maastricht's 2024 Edition. https://lnkd.in/euc-ec86

The Sharpies ventured to Asheville for a press trip with Chihuly Studio and Biltmore. Journalists received a sneak peek of “Chihuly at Biltmore”, Dale’s latest exhibition, featuring his pedestal work, “Drawings”, and large-scale installations of “Chandeliers”, “Towers”, “Mille Fiori”, and more as well as a private viewing of the Biltmore House. © Chihuly Studio 2024