In 2016, using #twitter (now known as #X) data and advanced #socialscience methods, we defied conventional polling predictions to forecast two major victories: Sadiq Khan as Mayor of London and Donald Trump as the US President. I still remember sharing these predictions during a keynote in London—only to be met with disbelief and ridicule. #TraditionalPolling is outdated and belongs in the past.
Chairman & CEO | Industry Futurist | Author | Business Accelerator | Insights Guru | Board Member | C-Suite Mentor
📊 Traditional polling is broken. In today’s fast-paced political landscape, relying on outdated methods is a recipe for inaccurate insights. 🔍 In my latest article, I explore why social science-based research methods provide a deeper, more accurate understanding of voter behavior, helping political campaigns create strategies that truly resonate. It’s time to move beyond the numbers and tap into the real drivers behind political decisions. 👉 Read this article to learn how we can revolutionize political research and move into the future first. https://lnkd.in/gSPMb7Jr #PoliticalResearch #SocialScience #Polling #VoterInsights #DataDriven #CampaignStrategies #Leadership #Innovation #Growth #FutureForward