So, SXSW is coming to London. So what? 💂♀️ 🤠 The beans have been spilled, Texas is coming to Shoreditch, and we're all gearing up for the world's largest creativity and tech festival to hit the UK’s doorstep in June 2025. But what does it all mean for brands? We checked in with our Creative Directors on either side of the pond - one a native Texan and SXSW veteran, the other a seasoned Londoner - to weigh in on what we can all expect from the festival’s European debut, and get their expert advice on what brands and advertisers can do to make a real impact. 👉 Read more - https://lnkd.in/eVKmrHat #SXSW #SXSWLondon #SXSWEurope #Creativity #ExperientialMarketing WPP SXSW London Natasha Sokulski Guy Tremlett Want to know more about how we can help bring your SXSW London activation to life? Get in touch - [email protected]
Set Creative - A WPP Experiential Agency
Advertising Services
We are a creatively-led experiential agency.
About us
We are a creatively-led experiential agency. For over 17 years, we’ve proudly been conceiving, designing, and delivering memorable experiences that connect people with the world's leading brands. We believe pride is the basis of all great work. It has the power to smash targets, build reputations, attract talent and get the world talking. Our people take great pride in all they do, and our clients get work they’re proud of. We’re proud to work with Bentley, Google, Coca-Cola, Castrol, Mazda, HSBC, New Balance, Heineken, Vans, and many more. We have homes in New York, London, Portland, and Detroit as well as many other places to stay thanks to our WPP family. Get in touch with us - [email protected]
- Website
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http://www.setcreative.com
External link for Set Creative - A WPP Experiential Agency
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York
- Type
- Public Company
- Founded
- 2006
- Specialties
- Pop-ups, Brand Activations, Live Events, Retail and Consumer Experiences, Product Launches, Employee Engagement, PR / Media Events, B2B Events, Launch Parties, Activation Campaign Development, Social Amplification, Sports Marketing, Sponsorship Marketing, Conferences, Content Development, Influencer Marketing, Experiential Marketing, Experiences, Brand Experiences, and Trade shows
Locations
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Primary
175 Greenwich St
New York, 10007, US
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1250 NW 17th Ave
Portland, Oregon 97209, US
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13 Northburgh Street
1st Floor, Parchment House
London, London EC1V 0JP, GB
Employees at Set Creative - A WPP Experiential Agency
Updates
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"Activating in a satellite city like London is a great way to be at the forefront of something new with the advantage of it coming with the guarantee of something tried-and-true." - Natasha Sokulski On the fence about whether or not to activate at SXSW London next year? We spoke with our Creative Directors on both sides of the pond—one a native Texan and SXSW veteran, the other a seasoned Londoner—to share their insights on what to expect from the festival’s 2025 UK debut, benefits of participating, and their expert advice on how both brands and attendees can make the most of it all. Read more - https://lnkd.in/ej6Z-yeC For more information about how we can help bring your SXSW activation to life - get in touch [email protected] WPP | #Experientialmarketing #Brandactivation #Brandexperience #SXSW
So, SXSW is Coming to London. So What?
Set Creative - A WPP Experiential Agency on LinkedIn
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With the kick-off of the Paralympics this week marking the final chapter of 2024’s summer of sport, we’ve been reflecting on our Trends Report from the start of the year and how some of these predictions have been playing out so far. 🧐 🛹 Niche Sports Go Mainstream - From skateboarding's debut on the global stage to a controversial breakdancing performance, Paris 2024 brought niche sports to mass audiences. Brands took notice, with new sponsorship deals reaching millions of engaged fans. 📈 Experiential Budgets Continue to Grow - Investment in events and experiences is stronger than ever. The UK’s latest IPA Bellwether report indicates further growth, with events continuing to outperform other channels. 🤳 Social Media Isn’t Everything - With numerous reports of ‘influencer fatigue’ making headlines in 2024, scrutiny around the authenticity of partnerships and sponsorships has become more prominent. What trends have caught your attention this summer? 👀 View the report 👉 https://lnkd.in/gNcsgtJW #SetCreative #ExperientialMarketing | WPP
Get Set for the Next Era of Experiential
setcreative.com
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Set Creative - A WPP Experiential Agency reposted this
Spotlight on the 'Technology & Telecoms Event of the Year' category! 🌟 Congratulations Brandfuel Ltd Emota Ricoh UK DRPG EE TFI Lodestar ExCeL London IEEE Wynford TELUS Set Creative - A WPP Experiential Agency YouTube View the full shortlist 👉 bit.ly/CITAwardsSL24 Awards night: Friday 18 October | The Royal Lancaster Hotel, London 🎟 SECURE YOUR TICKETS: bit.ly/CIT24booknow #CITAwards | IHG Hotels & Resorts Grimaldi Forum Monaco
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🥇 Our parent company went the extra mile at the Olympics and Paralympics! Congratulations to our fellow WPP colleagues for the fantastic creative work delivered during #Paris2024
As the Paris 2024 Olympic Games come to a close, we’re celebrating the extraordinary campaigns delivered by WPP agencies worldwide during #Paris2024 👉 https://ow.ly/u22750SL8zV
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To mark our monthly US agency day, last week the team headed just a stone's throw from our New York office to the immersive Mercer Labs space to unwind with an afternoon of experiential inspiration. 🧑🎨 💡✨ The 'Limitless' experience took us through a maze of 15 ethereal worlds, experimental multi-sensory spaces, infinity exhibits, and volumetric installations led by artist and founder Roy Nachum. Blurring the space between technology, art, and experience, the exhibition hit home for us in several ways... 👽Weird is wonderful - From infinity spaces to environments reminiscent of Charlie and the Chocolate Factory, the entire experience triggered creative imagination and curiosity. 🌎 Sometimes bigger is better - The venue size allowed for 15 diverse exhibitions, yet maintained a holistic experience and impact. 🤳 (Co)ntent creation - There were countless opportunities for audience interactivity and user-generated content. In one exhibit, guests could even have their 2D creations digitally brought to life in front of their eyes within seconds. 🤝 Accessible and inclusive - The exhibition featured Braille text throughout for the visually impaired. 🤖 Cutting-edge tech - From a robotic arm meticulously drawing in sand to 360-degree LED spaces, technology defined the space and paved the way for audience imagination. If you’re in New York, we highly recommend checking out the space and experiencing it for yourself! https://lnkd.in/eeeMZvp8 #Creativity #Experiential #Experiences
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Set Creative - A WPP Experiential Agency reposted this
WPP to create generative 3D worlds in collaboration with NVIDIA as unveiled at #SIGGRAPH2024 👇 Learn how WPP is the first company to test and utilise the new NVIDIA NIM microservices to build virtual environments and landscapes for clients including The Coca-Cola Company and Ford Motor Company featuring brand-compliant products 👉 https://bit.ly/3WsgL9v ACM SIGGRAPH
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🎉 We’re delighted to announce that we’ve been shortlisted for the 2024 Conference & Incentive Travel (C&IT) Awards in the 'Technology & Telecoms Event of the Year' category for our work on YouTube Festival! Bringing the best of YouTube to life, we took over Outernet London to unite creators, brands, and agencies for an unforgettable evening of hip-hop, discussions, and performances, celebrating the channel’s impact on shaping culture. 🎵 🎤 🤳 Learn more 👉 https://lnkd.in/en6KU2vi View the full shortlist 👉 https://lnkd.in/gghBzjfP #SetCreative #Experientialmarketing #B2B #Creativity
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Whilst it didn’t yield every result our UK team could’ve wished for ⚽, yesterday wrapped up another Great British 'summer' weekend, and another electrifying edition of The Goodwood Group Festival of Speed! 🏎️ Reflecting this year’s theme, ‘Horseless to Hybrid: Revolutions in Power,’ from Thursday to Sunday, we rocked down to Goodwood’s Electric Avenue with bp pulse to curate the zone and deliver an interactive DJ experience, powered entirely by electric vehicles ⚡🚗. Passersby were left energised by daily stage sessions from the EV-powered DJ, featuring electrifying playlists and stimulating talks with some of the most exciting guests in the world of EVs, including Jaguar TCS Racing, Auto Trader UK's Erin Baker, and even the Red Arrows. #Fos #SetCreative #BrandActivation #Creativity
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🚀 Kicking off the week with the proud news that we've made it onto Event Marketer's 2024 IT List! 🎉 The “who’s-who” of the event marketing world, the IT list recognizes the experiential agencies in North America helping to propel the industry forward creatively and strategically. Congratulations to all of our US team! 🥳👏 View the full list 👉 https://lnkd.in/egmJz6Wz #SetCreative #EventMarketer #ITList2024 #EventMarketing #ExperientialMarketing #Creativity #BrandExperience
Event Marketer - It List 2024 - Event Marketer
eventmarketer.com