Ever found yourself in the eye of a comms storm? Here’s a quick crisis communications crash course honed over many years in the crypto marketing space
Last week, our platform members were graced by the wisdom of Serotonin's own Crisis Connoisseur, Kara Miley, who spilled the tea on navigating through the tempest of crisis comms.
Want the scoop? 💥👇
🤔 What's a Crisis Anyway?
Think of a crisis as any unexpected event or revelation that could tarnish your brand's shiny armor. But fear not! Most crises are but mere obstacles on the path to glory, conquerable with swift, genuine, and solution-focused communication.
🚩 Types of Crises to Watch Out For
Personnel Drama: Exec mishaps or layoffs
Business Boo-boos: Compliance issues or leaks
Product Pitfalls: Hacks, glitches, and fails
Misinformation Monsters: Competitor smear campaigns
Know your enemy, as they say.
🎯 Who Should Hear Your Crisis Comms?
In short: everyone who matters. From your employees to the wider industry, recognize your stakeholders and tailor your message to address their concerns and your accountability.
✅ Dos and Don'ts in the Thick of It
DO: Engage leadership in communication, offer a unified message across all channels, and focus on solutions.
DON'T: Add fuel to the fire, play the blame game, or dish out half-baked apologies. Keep it real and solution-oriented.
🔁 The Crisis Comms Mantra
Right Action: Offer clear solutions.
Protect the Core: Focus on your community and stakeholders.
Transparent Info: Share details and actions transparently.
Future Proof: Show how you're preventing a rerun.
⏰ Crisis Comms Timeline: A Quick Guide
First 24 Hours: Initial response, alert your comms squad, and issue a holding statement.
Day 1-3: Engage in damage control with detailed, timely updates.
Week 1 to Month 1: Focus on recovery, post-crisis analysis, and future strategies.
Your story, your narrative. Don't let others write it. ✨
💌 Parting Wisdom from Serotonin's Comms Team
Though we hope you'll never find yourself in a crisis, being prepared is half the battle won. With love and support, your Serotonin Comms wizards. 💫