Congratulations to our Licensing team for landing #39 on the Top Global Licensors 2024 list! Thank you for bringing all the amazing SEGA consumer products to life. Cheers to your achievement!
With $950.8 Million in annual retail sales on toys, clothing and other merchandise categories, it is great to see SEGA hit #39 on the newly-published Top Global Licensors 2024 list. For context, SEGA first cracked License Global’s chart at #146 in 2020 and has catapulted 107 spots since then. This ranking reflects consumer products-only for SEGA (so excludes direct revenue from movie ticket sales, video & mobile games). It is a big testament to our talented consumer products teams based in London, Burbank, Irvine and Tokyo working alongside our many dedicated partners worldwide. Looking ahead, fans’ demand for Sonic and other SEGA products continues to grow driven by the company’s expanding transmedia efforts. With a new movie, games and much more coming this year, the future of SEGA is bright! Kudos to all teams and partners involved with this milestone achievement.