SeenThis

🚀 The SeenThis Australian team is growing. We’re excited to welcome Tara Duncan and Michael Lopes to the team. Both bring a wealth of experience and enthusiasm to help drive our mission forward in the region. Adam Roberts, General Manager AU & NZ, said, “We are thrilled to welcome Tara and Michael to the team at such an exciting point in the company’s journey as we continue expanding the adoption and integration of our tech across new clients, partners, and platforms. They both bring a huge amount of passion and determination to the team and our growing list of clients around the country,” Read more about our exciting growth in MARKETECH APAC: https://lnkd.in/diadNBvu

In Advertising Week, Thomas Houge, CCO at SeenThis, shares his insights on the evolving landscape of U.S. display advertising! As brands increasingly prioritize meaningful, engaging experiences, Thomas highlights the positive impact this change is having on both advertisers and consumers. He emphasizes, "Why spend time and money on a custom creative unless it is going to be shown to a quality audience on a great site? Now that those factors are the priority, there is more room to think about what new and unique creatives could deliver higher value." 👉 Read the full article here: https://lnkd.in/dHvjxqMr

Exciting new insights on attention in digital advertising! 🚀 Lumen Research has just completed a comprehensive attention study on behalf of SeenThis, in collaboration with Publicis Groupe and Diplom-Is. The goal? To explore how SeenThis' fast-loading technology impacts user attention compared to conventional ad delivery methods. The study evaluated its effectiveness in driving attention across both mobile and desktop formats—and the results are fascinating! This proves that reducing load times with SeenThis technology not only enhances user experience but also drives greater engagement and attention. 👉 Read the full Lumen Research Attention Study here: https://lnkd.in/dyUucw6v

Last night, SeenThis, together with Publicis Media and Hennessy, took home the High Quality & Performance Video Award and the Video Innovation Award at Les Cas d’OR Vidéo Numérique 2024! It is a true honor, and we are incredibly proud of our collaboration and what we have achieved together. We look forward to continuing our partnership and reaching new heights. Congratulations to the entire team! Pierre de Grandmaison Jean-Robert MAMIN #casdorvideo2024

We are excited to announce that as part of our expansion into North Asia, Angel W. has joined SeenThis as Commercial Director! She will be leading campaigns across Hong Kong and Taiwan. “Angel’s substantial experience in North Asia will propel the SeenThis footprint in the region, as brands and agencies increasingly realize that our instant video ad loading technology can deliver significant performance gains for marketers,” says Tom Jones-Barlow, VP APAC Read more about our latest venture in MARKETECH APAC: https://lnkd.in/dBEaBQB4

MarTech Edge recently interviewed Gareth Holmes, VP of Commercial Strategy & Media at SeenThis, about how fostering innovation through servant leadership drives success. Gareth shares his belief that “Leadership is about serving your team, not micromanaging,” and reflects on how this approach has empowered SeenThis. In this insightful interview, Gareth also discusses the cutting-edge innovations SeenThis is delivering, revolutionizing media with faster, more sustainable ad solutions that boost performance without compromising user experience. Read the full interview in MarTech Edge: https://lnkd.in/d3yFy-Hk

This week, SeenThis attended AdWeek New York! Our General Manager, Ben Riley, joined a panel with WildAid, Duration Media LLC., and eyeo to discuss the power of innovative partnerships. WildAid has launched a programmatic digital pilot project for its U.S. sustainable lifestyles ad campaign, The Environment Excuse. SeenThis, along with other industry partners, is proud to be part of this project to explore how programmatic advertising can effectively reduce carbon emissions while engaging consumers. To learn more about the results and campaign insights, download their white paper here: https://lnkd.in/dNSAypY9 #AWNEWYORK24

We are thrilled to announce that SeenThis, together with PubMatic and GroupM France, has won the Cas d'OR for Responsible Video Campaign at the Cas d'OR du Digital Responsable 2024! This award celebrates our collective efforts to promote more sustainable digital advertising. By leveraging SeenThis' adaptive streaming technology, we have not only delivered high-performance and quality video but also significantly reduced data usage and minimized carbon emissions. Congratulations to the team! Jean-Robert MAMIN Pierre de Grandmaison

Spotify Japan Delivers High Quality Campaigns with SeenThis while Avoiding Emissions Powered by SeenThis adaptive streaming technology, Spotify Japan together with Publicis Groupe successfully ran two campaigns in various formats, combining static surfaces with seamless, high quality video content. The results? Spotify Japan saw substantial emissions reductions from creative delivery by using SeenThis technology instead of conventional download technology. Discover more here: https://lnkd.in/gENfHcrG

Congratulations to SeenThis' Swedish Sales Organization on being awarded "Sales Organization of the Year" at the Stockholm Media Award 2024. Nominated by clients and agencies, with the following motivation: "In the category of 'Sales Organization of the Year,' we celebrate an entity that embodies the theme 'Past, Present, and Plenty of Future – About Time.' This organization has not only raised the bar for the industry through its clear customer and solution focus, but also created memorable and engaging experiences. By fostering meaningful collaborations with both clients and media agencies, and demonstrating a strong commitment to sustainability, they have contributed to long-term value that impacts the entire marketing landscape. Their success clearly shows how future challenges can be transformed into tangible results. We can't help but say: 'About damn time!'" #StockholmMediaAward #StockholmMediaWeek