SEEHER

🚨 Exciting news! 🚨 I’m thrilled to be joining SEEHER at Advertising Week in NYC, hosted by Meta! This event is packed with insights from industry leaders and SeeHer members, all working to advance the SEEHER mission. On Tuesday, October 8th, Alexis Williams and I will be presenting "5 Trends You Didn’t Know About the Female Voter", where we’ll dive into strategies for navigating advertising in this pivotal election season. Spots are limited, so don’t miss out—register now and be part of this important conversation! 🙌 Register here: https://2ly.link/1zwNl #AdvertisingWeek #SeeHer #FemaleVoter #NYC #Meta #IndustryInsights

The Association of National Advertisers DEIB Excellence Awards celebrate companies that truly live out Diversity, Equity, Inclusion, and Belonging in their culture and actions. From inclusive recruitment and ERGs to community engagement and leadership development, these efforts are driving real change. Be an industry leader—submit your entry by Friday, October 4th at 11:59pm PT. Winners will take the stage at the 2024 ANA Multicultural Marketing & Diversity Conference, presented by Amazon Ads, November 18–20 at the Bellagio in Las Vegas. Current ANA AIMM and SeeHer members may submit free of charge! Learn more here: https://lnkd.in/diq6-g65

Last week, we launched our very first ad campaign in partnership with Curiosity, and if you're not already convinced that Gen Alpha is shaping the future, you need to hear this! Tune in as Ashley Walters, APR, Chief Marketing Officer at Curiosity, and Christine Guilfoyle, President of SeeHer, dive into the power of the SHEconomy, and how brands are driving growth, good, and empowerment for girls everywhere. Key highlights from the episode: 🌟 Unlocking the potential of the SHEconomy and how marketers are embracing it 🌟 Marc Pritchard’s bold take: 'Brands must be a force for growth and a force for good.' 🌟 The power of GEM: How SeeHer measures it and what every CMO should know 🌟 A behind-the-scenes look at the SeeHer Award at the Critics Choice Awards 🌟 The ‘Taylor Swift effect’ and its impact on the NFL 🌟 The explosive growth of women’s sports 🌟 Which brands are leading the charge in accurate representation of women Don’t miss out—this episode is packed with insights you won’t want to miss! Watch the full episode here: https://lnkd.in/dBKxaQS3

We're still riding high from our last meeting and can't wait to reconnect with you for our October member event! This time, we’re bringing you powerful Women Championing Women workshops, led by none other than Founder Alexis Zinberg. Get ready for transformative sessions designed to help you tap into your full potential, supercharge your personal growth, and amplify your market presence. But that's not all—Meta will dive into how they've embraced the SeeHer mission, Peloton Interactive's Jess King will share how she’s harnessing her influencer power to launch her exciting new project "On the Record," and Stagwell will explore how to authentically connect with female voters, shedding light on often-overlooked insights that can reshape your marketing strategies. We’re also excited to release our SeeHer Best Practices in Health guide! Hear from leading SeeHer marketers on how they're working to increase the accurate representation of women's health and wellness in marketing, media, and entertainment. With so much invaluable content packed into one event, you simply can’t afford to miss it. Secure your spot now—this is going to be one for the books! Register here: https://2ly.link/1zwNl

🚨 Women and girls are a powerhouse for brands!🚨 Our new "She Matters. Bottom Line." campaign, in partnership with Curiosity, shines a spotlight on the unstoppable spending power of women and girls—especially Gen Alpha! By 2029, Gen Alpha will be responsible for a staggering $5.46 trillion in spending. And with 74% of consumers saying representation is key, brands that don’t authentically represent women and girls will miss out on serious growth opportunities! Did you know? Only 16% of women feel accurately represented in media. But when brands get it right, there's a 10x sales lift among female households. It's time for change—let's make sure all women and girls are seen, heard, and valued! Check out this campaign featuring girls hustling hard and spending smart, from lemonade stands to lawn-mowing, showing just how much they matter.

Ever found yourself completely speechless? Your mind racing, chest tight, and no words can truly capture what you're feeling? A+E Networks’ Her Take highlights Athena Castillo, founder of Artists Making Changes, who turns to art when words fall short. Through her powerful use of canvas, Athena brings emotions to life, offering a creative outlet where feelings can flow freely and healing begins. https://lnkd.in/ehhuhqAh

What an incredible day at SeeHer's September Member Meeting at Paramount Advertising’s White Box in NYC! We had the privilege of diving deep into how marketers are using GEM® and the SeeHer Suite of Tools to supercharge business growth. From sharing best practices to exploring the future of enhancing representation for women and girls, the conversations were designed for action and to empower brands to embed SeeHer offerings into their workstreams. We're so proud of our new ad campaign—She Matters. Bottom Line. This campaign created with member Curiosity, proves that women and girls have the economic power to purchase from brands that represent them accurately, authentically and respectfully. Thank you to everyone who attended and contributed to the discussions! Together, we’re continuing to break down barriers and make real change.

As proud members of the SEEHER community, we know that getting representation right is not just good, it’s good business.   🌟 At yesterday’s September Member Meeting, SeeHer launched their first-ever campaign shining a light on Gen Alpha girls - future financial powerhouses with an expected $5.46 trillion in spending power by 2029!    Read Ad Age’s article to see the campaign and learn more: https://lnkd.in/eNcF5wGh    #SheMatters #SeeHer

SEEHER launches first ad to inspire marketers to more accurately represent women in advertising https://lnkd.in/ePU3RNRR

Whether you’re all about the frosted flakes because they’re grrrreat or love the fruity goodness of Special K, there’s one thing for sure—everything tastes sweeter when shared with loved ones around the table. SeeHer member Kellogg Company is woven into more of our family moments than we realize! So, the next time you pour a bowl of your favorite cereal, remember: Kellogg’s has been right there, making those moments even more special.