SEEHER

Let's give a huge, enthusiastic welcome to our newest SeeHer member, iMe! Founded by the inspiring Terrel Martin, "I Mean Everything" is all about helping people overcome social, economic, and mental health challenges.

We're still riding high from our last meeting and can't wait to reconnect with you for our October member event! This time, we’re bringing you powerful Women Championing Women workshops, led by none other than Founder Alexis Zinberg. Get ready for transformative sessions designed to help you tap into your full potential, supercharge your personal growth, and amplify your market presence. But that's not all—Meta will dive into how they've embraced the SeeHer mission, Peloton Interactive's Jess King will share how she’s harnessing her influencer power to launch her exciting new project "On the Record," and Stagwell will explore how to authentically connect with female voters, shedding light on often-overlooked insights that can reshape your marketing strategies. We’re also excited to release our SeeHer Best Practices in Health guide! Hear from leading SeeHer marketers on how they're working to increase the accurate representation of women's health and wellness in marketing, media, and entertainment. With so much invaluable content packed into one event, you simply can’t afford to miss it. Secure your spot now—this is going to be one for the books! Register here: https://2ly.link/1zwNl

🚨 Women and girls are a powerhouse for brands!🚨 Our new "She Matters. Bottom Line." campaign, in partnership with Curiosity, shines a spotlight on the unstoppable spending power of women and girls—especially Gen Alpha! By 2029, Gen Alpha will be responsible for a staggering $5.46 trillion in spending. And with 74% of consumers saying representation is key, brands that don’t authentically represent women and girls will miss out on serious growth opportunities! Did you know? Only 16% of women feel accurately represented in media. But when brands get it right, there's a 10x sales lift among female households. It's time for change—let's make sure all women and girls are seen, heard, and valued! Check out this campaign featuring girls hustling hard and spending smart, from lemonade stands to lawn-mowing, showing just how much they matter.

Ever found yourself completely speechless? Your mind racing, chest tight, and no words can truly capture what you're feeling? A+E Networks’ Her Take highlights Athena Castillo, founder of Artists Making Changes, who turns to art when words fall short. Through her powerful use of canvas, Athena brings emotions to life, offering a creative outlet where feelings can flow freely and healing begins. https://lnkd.in/ehhuhqAh

What an incredible day at SeeHer's September Member Meeting at Paramount Advertising’s White Box in NYC! We had the privilege of diving deep into how marketers are using GEM® and the SeeHer Suite of Tools to supercharge business growth. From sharing best practices to exploring the future of enhancing representation for women and girls, the conversations were designed for action and to empower brands to embed SeeHer offerings into their workstreams. We're so proud of our new ad campaign—She Matters. Bottom Line. This campaign created with member Curiosity, proves that women and girls have the economic power to purchase from brands that represent them accurately, authentically and respectfully. Thank you to everyone who attended and contributed to the discussions! Together, we’re continuing to break down barriers and make real change.

As proud members of the SEEHER community, we know that getting representation right is not just good, it’s good business.   🌟 At yesterday’s September Member Meeting, SeeHer launched their first-ever campaign shining a light on Gen Alpha girls - future financial powerhouses with an expected $5.46 trillion in spending power by 2029!    Read Ad Age’s article to see the campaign and learn more: https://lnkd.in/eNcF5wGh    #SheMatters #SeeHer

SEEHER launches first ad to inspire marketers to more accurately represent women in advertising https://lnkd.in/ePU3RNRR

Whether you’re all about the frosted flakes because they’re grrrreat or love the fruity goodness of Special K, there’s one thing for sure—everything tastes sweeter when shared with loved ones around the table. SeeHer member Kellogg Company is woven into more of our family moments than we realize! So, the next time you pour a bowl of your favorite cereal, remember: Kellogg’s has been right there, making those moments even more special.

She has money and the power to make or break you. 💪 SEEHER’s first-ever awareness campaign drops today. The anthem “She matters, bottom line” is our call to CMOs to join the movement and represent women and girls in media accurately. After all, it’s not just the right moral decision, it’s a savvy business decision. Tap here to learn catch the Ad Age headline courtesy of Sabrina Sanchez 🫶: https://lnkd.in/eNcF5wGh  #NewWork #SeeHer #Sheconomy #Growth #GenderEquality

Exciting news! We’ve launched SeeHer’s first-ever ad campaign with Curiosity: She Matters: Bottom Line. Focused on the $5.46 trillion spending power of Gen Alpha girls, this spot—directed by the talented Kummerl sisters—shows young girls hustling hard and spending smart. With Gen Alpha set to be one of the most diverse generations, brands can’t afford to ignore them. Featured in Ad Age and set to debut LIVE in NYC at our member meeting! #SheMatters https://lnkd.in/eNcF5wGh