Scribe Media

The way you position your book will determine if you sell 10,000 copies or < 100 copies. Here’s our crash course for you to steal going over: - Why book positioning is so important - Where it originated - The 3 Positioning Pillars in The Scribe Method Positioning is about answering the question: “Why should I read this book?” It’s important to understand you can’t write or market yourself out of a positioning problem. If you get it right, the positioning makes both the writing and marketing of the book easy Quick history lesson: For a hundred years in the old traditional publishing model, every agent had to have a positioning discussion with an editor before they would buy a book. in traditional publishing circles, the positioning discussion only revolved around how the book fits into traditional sales categories. That’s where the term comes from. It’s literally a discussion of what position on the bookstore shelves the book is supposed to go because, in the twentieth century, the market for books was essentially synonymous with the needs of bookstores. This is obviously no longer the case in the digital world we now live in. Here is modern reality: Most nonfiction authors make the majority of their money from other things that a book gets them, not from their books' sales. You can always make money by selling copies, of course. But making money indirectly from a book means you’re using your book as a marketing tool to get you something else that produces revenue. A book will help you elevate your authority, increase your visibility, and get you more clients. This strategy fundamentally changes the way books are conceived and positioned. This is why at Scribe, our goal is to serve the author’s needs, not the publishing company. There are 3 steps to positioning your book: #1 Determine Your Objectives What does success look like for your book? #2 Target Your Audience Who is the audience that must be reached #3 Lock in Your Book Idea What is your book about, and why will your audience care? Your book positioning is a simple formula: - The objectives necessitate a certain audience. - The audience has their needs that must be met by the book. - The book idea must attract and provide value to the audience, so you’ll reach the objectives you want to achieve. The key thing to remember with your book: Nobody cares about you, or your book. They only care about what your book can do for them. Only after they’ve received value is when they’ll look more closely at you and your other accomplishments. Essentially, make sure you answer the question in the reader’s mind: “Why should I read this book?” If you do not know the answer to that question before you start writing, chances are you will write a book that does not serve an audience or yourself. This is an excerpt from our WSJ Bestselling book, The Scribe Method. You can download a free virtual copy with this link: https://lnkd.in/dqMKJM3Z

We’re thrilled to celebrate Scribe author Freeman Fung on his incredible achievement of being named a finalist in the Indie Book Awards 2024 in the Travel/Travel Guide Category for his book Travel to Transform: Awaken the Global Citizen in You and Thrive in the Modern World. This recognition by the largest international awards program for indie authors and independent publishers is a testament to Freeman's unique approach to personal growth through travel. Travel to Transform isn't just a guidebook; it's a call to action for anyone feeling stuck in their routines. Drawing from his experiences in over thirty countries, Freeman shares how embracing global citizenship can unlock new opportunities for self-mastery and transformation. If you’re ready to leave your comfort zone and thrive as a global citizen, this book is your roadmap. Congratulations, Freeman, on this well-deserved honor!

This #NationalSuicidePreventionAwarenessMonth, we’re highlighting Rob Imbeault, a Scribe-published author and successful entrepreneur. Rob's journey is a powerful testament to resilience and transformation. Despite facing significant challenges, including struggles with addiction and suicidal thoughts, he built and sold successful startups, was profiled in Courage Magazine for his pioneering work with the Cancer Foundation, had an essay published in The Globe and Mail, and even met the Queen of England. His memoir, Before I Leave You, started as a suicide letter but evolved into an inspiring story of hope, recovery, and self-love. Rob’s journey reminds us that even in our darkest moments, there is a path to healing and new beginnings. Thank you for sharing your story with us Rob!

This Google Bard result is entirely incorrect. Scribe _never_ takes a cent of authors hard-earned royalties. While AI is a powerful tool, it has a tendency to hallucinate producing inaccuracies that can sometimes render it unreliable. Authors must exercise caution. We are deeply concerned that Google Bard is spreading misleading information that confuses authors. To be absolutely clear, Scribe’s primary mission is to empower authors. We never take a dime of their royalties, and our authors retain complete creative control. This result from Google is simply wrong.

Ready to bring your audiobook to life? Before you hit publish, there’s a crucial step you can’t skip—reviewing your retail-ready audiobook files. Our latest blog post offers a comprehensive checklist on what to listen for, from narration quality to technical precision, ensuring your audiobook meets the highest standards. Dive in now to discover how to deliver an exceptional listening experience that captivates your audience: https://lnkd.in/djvQbtY3

Don’t write the book you think your audience “should” read. Instead, write the book your audience wants to read.

Curious about the future of audiobooks? Our latest blog post dives into the world of AI narration and its impact on storytelling. Discover why, despite the convenience and innovation AI offers, there's still no replacement for the emotional depth, character distinction, and cultural sensitivity that human narrators bring to the table. If you're an author or publisher navigating audiobook production, this is a must-read. Check it out now and explore the evolving landscape of AI in audiobook: https://lnkd.in/g4NXPrsX

It’s common for an author to think they don’t have the knowledge in them to write a book. Or even worse, that they don’t deserve to be an author. For most people, this is a version of what’s referred to as Imposter Syndrome (not feeling worthy, despite all your success). To overcome this, just ask yourself: Are people coming to you for your knowledge? And would they be willing to pay for it? If so, then you clearly have a book in you, as long as the book is just you sharing that knowledge with people. You can overcome your imposter syndrome by focusing on that fact alone.

Thinking about scheduling a consult with Scribe? No matter where you are in your author journey, we're here to support you! Connect with Rikki, our Head of Sales and Strategic Partnerships—she's got the answers to all your questions and concerns. Reach out whenever you're ready to explore your next steps with confidence.

Congratulations to Matt Shoup for publishing his most recent book, JJ Learns Jiu Jitsu! Matt is truly a top notch human being and an incredible source of positivity in the world. We loved witnessing him publish Painted Baby and going on to further flourish as a Business Coach and Speaker. Matt talks the talk and walks the walk. He has the definition of a Servant's Heart, and it should come as no surprise to anyone that his most recent endeavor is a children's book to help children discover their inner voice and strength. JJ Learns Jiu Jitsu is not a Scribe title. We're just huge fans of Matt. He's been a great friend of Scribe, and we love to support our authors in any personal or professional endeavor that we can. Congratulations again, Matt!