Schaffer AR

Fabulous video by Nicholas W.J. Biron on the nuances of analysts, influencers and the misconceptions of “pay for play.” Wonderful overview!

🔥 “Analysts are the most influential force in the B2B tech market." That's a hot take from Robin Schaffer! We were intrigued, so we dug a little deeper. 📈 75% of enterprise tech decisions involve analysts—through direct consultation or by using their research. To begin doing analyst relations, start with clear business goals and strategy. Robin shares next steps and tips for building relationships with analysts on our blog.  You'll be able to use her tips to build trust and position your company as a leader in your industry. Read all about it in this week's Tomorrow's B2B Marketing Today Newsletter.👇 #B2BMarketing #startups #B2BSocialMedia

I write so much about analyst relations, you might think I was born doing it… But I knocked around the world of corp comms for many years before. I had a long career in B2B tech marketing that spanned from the downright tactical to the most strategic. When I fell into analyst relations in 2007, I found my home. It took advantage of all the years of brand, demand gen, field marketing, PR, product marketing, and so on. Here for your enjoyment is a bit of what I’ve learned:

Why are industry analysts (Gartner, etc) so interested in startups? There is a gap here! Analysts want to hear from startups, but startups think they're too small. NOT true! I answer why in this :50 sec snippet. Listen to the whole 26 minute podcast on LeadTail TV Demystifying Analyst Relations https://lnkd.in/eDSB5Jq3 #analystrelations #archat #AR

What are industry analysts anyway? Robin's simple :23 sec answer to a complex question. Listen to the whole 26 minute podcast on LeadTail TV Demystifying Analyst Relations https://lnkd.in/eDSB5Jq3 #analystrelations #AR #ARchat #Gartner #Forrester #IDC

Had a great conversation with Brent Skinner about how analyst relations fits into the HR tech market. Love Brent!

Analyst relations influences enterprise decisions, making it a critical initiative for partners, vendors, and clients. From educating analysts to align with a vendor's vision to crafting impactful strategies, Robin Schaffer sheds light on analyst relations' profound impact on B2B success: https://bit.ly/49VNn07 with Bryan Kramer #B2BMarketing #startups #B2BSocialMedia

Latest Blog!!! How industry analysts (Gartner, IDC) help startups break through...

The 2024 AR Forum will feature the SSIA* research 2022 and 2024! *The "State of Startups with Industry Analysts" incl. one sneak peek observation! Robin Schaffer and I will share hard research data and what it really means to startups/scaleups and industry analysts - as well as to AR in general! We'll also give an outlook on the SSIA research 2024, which is kicking off this week. With 80 analysts already contributing in the first few days, we can give you a sneak peek into one amazing observation already! Sign up and listen in! I look forward to meeting you! Even in-person in Edinburgh! Thanks, University of Edinburgh Business School and Duncan Chapple for organising this! If you want a free pdf copy of the SSIA research report, you can get it here: https://lnkd.in/etKJ6h8G

I rock as a guest! 😉 I've been a machine lately on podcasts and webinars... have done eight in the last couple months... and they're so packed with ideas and inspiration. Startup Founders and Marketing leaders -- you can grab insights that will differentiate your business. I talk about how you can leverage industry analysts (like Gartner, IDC) to help you get new sales opps, expand brand awareness, position with investors, sharpen GTM... so many things! Definitely stop and have a listen. Pick the one that resonates, sit back, and be amazed. https://lnkd.in/eWh8ywEW Want to chat about how analyst relations can make a difference for you? Book an easy call at calendly.com/schafferar #analystrelations #startups