Scale Driven Leads

If you are a coach, consultant or info services looking for help with your advertising strategy, visit MakeMyAdsGreatAgain.com. #coldads #advertisingtips #backendproducts

𝐇𝐨𝐰 𝐂𝐚𝐧 𝐘𝐨𝐮 𝐆𝐞𝐭 𝐁𝐞𝐭𝐭𝐞𝐫 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐏𝐞𝐨𝐩𝐥𝐞 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐎𝐧 𝐘𝐨𝐮𝐫 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐁𝐄𝐅𝐎𝐑𝐄 𝐓𝐡𝐞𝐲 𝐄𝐯𝐞𝐧 𝐂𝐥𝐢𝐜𝐤 𝐀𝐧 𝐀𝐝? Recently, we changed our approach to running Meta ads for coaches and consultants. Especially as costs go up and closing high ticket is becoming harder. We still dedicate 80% of our ad budget to direct response campaigns (sending people to a funnel, a landing page, a challenge, etc). But, since we work with coaches and information folks... And they sell "wants" more than "needs". (And very pricey ones). We want to separate them from the competition, get people excited to work with them and pre-qualified even BEFORE they land on their website. You can do this by dedicating 10% to 15% of your total ad buget to building a "Phantom Audience". What we like to do is to run video ads to cold audiences with an engagement objective on Meta. Then, for everyone that consumes 75%+ of these videos, we show them more content and CTAs. On this case, you'd send them to your VSL, landing page, challenge, group, etc. Our videos are a bit longer than what most people tell you they should be in this platform (3-5 minutes). So, when someone consumes those 5 minutes, we know they're engaged. We also grab a really easy to remember domain (that you can redirect wherever you want) and say that 2-3 times in your video ads. And have this domain in the copy of the ads, in the video itself, etc. This way, we're leveraging the principle of Reciprocity and Authority and we're able to make things so much easier on the funnel side of things. Close rates, retention, CLTVs, show up rates for webinars, lives, etc. Now you are building an audience on Facebook. Engagers, video viewers, people who just type in your domain and find you there, etc. This "Phantom Audience" can be a great asset for your business, because everytime you have a new offer, you can show it to them. The main reasons why people don't do it is because they're lazy or it's hard to track. And yeah, branding ROI is super hard to track. But the main dogs out there invest heavily on branding for a reason. And everytime we've done it for clients, they got better results that if we didn't. Let me know if you have any questions! #advertisingagency #brandawareness #branding #advertising

Reminder: This is an election year. The Facebook compliance police will be working overtime. Make sure you tone down your ads and landing pages as much as possible without hurting your conversions. 💯

𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐭𝐡𝐢𝐧𝐠𝐬 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐡𝐚𝐯𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐚𝐝𝐬 𝐚𝐧𝐝 𝐟𝐮𝐧𝐧𝐞𝐥𝐬. I'm impressed by how many business owners throw darts in the dark because they haven't updated their tracking or dashboards. Or they're afraid to make a small investment into tools that would give them the right information to make decisions. 𝐘𝐨𝐮 𝐰𝐨𝐮𝐥𝐝𝐧'𝐭 𝐝𝐫𝐢𝐯𝐞 𝐲𝐨𝐮𝐫 𝐜𝐚𝐫 𝐚𝐭 𝟏𝟎𝟎 𝐌𝐏𝐇 𝐰𝐢𝐭𝐡 𝐛𝐥𝐢𝐧𝐝𝐟𝐨𝐥𝐝𝐬 𝐨𝐧, 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮? Then how would you expect to scale your ads if you don't have the proper data, dashboards and visibility? That's one of the FIRST things I look at when jumping in a new account or client. Do they have proper tracking? Do they know where the data is coming from? Do they have the tools to properly work this intel? Are they making decisions based on that? For example, I just jumped into this business with massive growth potential and untouched assets. 𝐎𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐦𝐚𝐢𝐧 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐞𝐬 𝐢𝐬 𝐝𝐚𝐭𝐚 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐚𝐧𝐝 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞. 𝐓𝐡𝐞𝐲'𝐯𝐞 𝐛𝐞𝐞𝐧 𝐮𝐬𝐢𝐧𝐠 𝐭𝐨𝐨𝐥𝐬 𝐭𝐡𝐚𝐭 𝐝𝐨𝐧'𝐭 𝐚𝐥𝐥𝐨𝐰 𝐦𝐮𝐜𝐡 𝐟𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲. So the FIRST thing that we did, before we even jumped on ads, is to make sure we have the right information to make decisions. Even if that makes switching tools or grabbing more flexible tracking software, etc. Otherwise, we're going to crash really fast! - MakeMyAdsGreatAgain.com #thirdpartytracking #advertisingtips #digitalmarketingagency #advertising

📢 𝗟𝗲𝘁'𝘀 𝗰𝘂𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗰𝗵𝗮𝘀𝗲 – 𝗶𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁 𝘂𝘀𝗶𝗻𝗴 𝗯𝗼𝗼𝗸 𝗳𝘂𝗻𝗻𝗲𝗹𝘀 𝘁𝗼 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝘃𝗮𝗹𝘂𝗲, 𝘆𝗼𝘂'𝗿𝗲 𝗹𝗲𝗮𝘃𝗶𝗻𝗴 𝗺𝗼𝗻𝗲𝘆 𝗼𝗻 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲! In collaboration with Frank Kern, we strategically used book funnels to significantly increase the lifetime value of his clients. By providing valuable information through books, we engaged and nurtured the audience, creating a profound impact on customer retention. The insightful content not only established Frank as an authority in his field but also created a sense of trust and loyalty among his potential long-term clients. This approach not only facilitated the sale of hundreds of thousands of books and programs but also paved the way for continuous upselling opportunities. Through book funnels, we not only improved the reach of Frank's products but also built lasting relationships with his audience, contributing to a substantial increase in the lifetime value of his clients. If you have been struggling to extent the lifetime value of your clients from your advertising efforts, head over to MakeMyAdsGreatAgain.com. #advertisingtips #frankkern #bookfunnels #funnelmarketing

📢 "Meta ads do not work anymore" - you are probably doing it all wrong. People are not willing to pay high fees for recurring services especially when it comes to communities The upside of running a community is that you can expand your reach and create relationships while generating recurring revenue through educational services, workshops, or premium content... Check out my FREE Skool community here to see what I mean https://lnkd.in/emW6eVPb - Hernan

The "Red, Green, Yellow" methodology scales successful ads and turns off ineffective ones. We learned it from The Agora, one of the best information services in the world... Whether you're selling e-commerce, info products, or services, this approach applies. #growthmarketing #advertisingstrategies #informationservices #mediabuying

Engagement ads play a pivotal role in branding campaigns, particularly when testing multiple videos with a specific audience. Unlike traditional formats, engagement ads foster a deeper connection with viewers, as they encourage likes, shares, and comments. When experimenting with various videos, this interactive feedback loop provides valuable insights into audience preferences. By narrowing down to the most successful video, marketers can optimize their content strategy for maximum impact. This iterative process ensures that the chosen video resonates effectively with the target audience, enhancing brand recall and loyalty. In outreach campaigns for new clients, engagement ads are powerful tools to captivate attention, foster interaction, and build relationships. Their dynamic nature not only communicates brand identity but also facilitates direct engagement, making them an indispensable choice for effective branding and client acquisition strategies. Visit MakeMyadsGreatAgain.com for effective marketing strategies. #acquisitionstrategies #advertisingtips #businessconsulting #hernanvazquez

Newcomers face challenges in building brand recognition and attracting customers. Starting advertising from scratch requires patience and persistence, as success rarely happens overnight. It's essential to give campaigns time to gain traction, as instant results are uncommon in the competitive marketing landscape. The key is consistent marketing efforts, emphasizing persistent promotion and repetition. Successful individuals who maintain visibility highlight the importance of dedicated, ongoing promotional activities. By regularly reinforcing their presence through different channels, these success stories showcase the lasting impact of a steadfast commitment to marketing. In essence, moving from the beginning to prominence requires strategic planning and the determination to overcome initial challenges, allowing advertising efforts to grow and thrive over time. Head over to MakeMyAdsGreatAgain.com for marketing tips that'll grow your business exponentially. #digitalmarketingagency #strategicstorytelling #marketingexperts

"𝗨𝗴𝗵, 𝗜 𝘄𝗶𝘀𝗵 𝗮𝗹𝗹 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝗽𝗲𝘀𝗸𝘆 𝗮𝗱𝘀 𝘄𝗼𝘂𝗹𝗱 𝗴𝗼 𝗮𝘄𝗮𝘆... 𝗜𝘀 𝘁𝗵𝗲𝗿𝗲 𝗮 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝘃𝗲𝗿𝘀𝗶𝗼𝗻?". This is what happens in the back of your prospect's mind with 99% of the Meta ads that they see. Because, let's be honest, most of them are pretty bad. They're either a pitch fest or glorifying the entrepreneur/personal brand behind them... There's no added value at all. So, why would your prospect be interested in what you have to sell? Especially for information products, coaching programs, etc., that are more of a "want" than a "need". 𝗢𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝘄𝗲 𝗱𝗼 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗰𝗹𝗶𝗲𝗻𝘁 𝗶𝘀 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲𝗶𝗿 𝗮𝗱𝘀 𝗺𝗼𝗿𝗲 𝗵𝗲𝗹𝗽𝗳𝘂𝗹. Do we have call to actions on them? Of course. Do we track the performance and optimize for conversions? You bet. But here's the logic behind this: Your ads will get the lion's share of the eyeballs that your business gets. Even if you're doing SEO, organic social media, JVs, referrals, word of mouth, etc... 𝐘𝐨𝐮𝐫 𝐚𝐝𝐬 𝐰𝐢𝐥𝐥 𝐬𝐭𝐢𝐥𝐥 𝐨𝐮𝐭𝐩𝐞𝐫𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐬𝐨𝐜𝐢𝐚𝐥/𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐧 𝐭𝐞𝐫𝐦𝐬 𝐨𝐟 𝐡𝐨𝐰 𝐦𝐚𝐧𝐲 𝐩𝐞𝐨𝐩𝐥𝐞 𝐬𝐞𝐞 𝐭𝐡𝐞𝐦. Wouldn't you want these ads to be as helpful as possible? Even if someone doesn't do business with you right away, wouldn't you want to leave a good aftertaste? 𝗬𝗼𝘂 𝗰𝗮𝗻 𝘂𝘀𝗲 𝗮 𝗿𝗲𝗮𝗹𝗹𝘆 𝘀𝗶𝗺𝗽𝗹𝗲 𝗳𝗼𝗿𝗺𝘂𝗹𝗮 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝘁𝗵𝗲𝘀𝗲 𝗵𝗲𝗹𝗽𝗳𝘂𝗹 𝗮𝗱𝘀: 𝟭. 𝗛𝗼𝗼𝗸. 𝟮. 𝗖𝗧𝗔. 𝟯. 𝗦𝘁𝗼𝗿𝘆 𝟰. 𝟯/𝟰 𝘀𝗲𝗰𝗿𝗲𝘁𝘀/𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. 𝟱. 𝗖𝗧𝗔. That's it! I promise that if you add some meat to your ads, not only you'll get more qualified leads in your funnel... But you'll also get more people wanting to do business with you. Now if you want to improve the quality of you ads. Make sure to head over to MakeMyAdsGreatAgain.com. #advertisingstrategies #advertisingandmarketing #highticketmarketing