Earlier this week, KAITLIN (GRIFFIN) STEBBINS joined other industry experts, Jason Mezic, Paramount/Pluto TV and Chris Pizzurro, Leap Media Group LLC/RVTV at Performance-Driven Marketing Institute (PDMI) West to discuss the future of FAST and how performance marketers can take advantage of emerging opportunities presented by FAST. Thank you to PDMI West for having us and Chris Foster for moderating! #PDMIWest #FASTchannels #PerformanceMarketing
Samsung Ads
Advertising Services
New York, New York 33,338 followers
Reach the right audience, at scale.
About us
Samsung Ads is Samsung Electronics’ advertising ecosystem, spanning hundreds of millions of smart devices across TV, mobile, desktop, and beyond. Our deep understanding of consumers and unmatched position at the intersection of hardware, software and advertising delivers quantifiable results for brands on a massive scale. With the largest single source of TV data in the market, reaching 3 in 4 U.S. households, Samsung Ads unlocks unmatched opportunities to engage consumers during connected moments that matter. Today, Samsung Ads serves over 25 countries around the globe.
- Website
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http://www.samsungads.com
External link for Samsung Ads
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Smart TV, Advertising, Connected TV, Marketing Technology, Data Analytics, and Advanced TV
Locations
Employees at Samsung Ads
Updates
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Advertising Week is coming to a close — and what a busy week it was! 🐝 It was a privilege to join experts across the industry for discussions on everything from the future of streaming, to the power of prioritization, to the role of programmatic in the growing TV ecosystem, as well as leveraging streaming TV data to drive impact. 🌟 HUGE thanks goes to our partners and session hosts Beet.TV, The Female Quotient, Publica by IAS, She Runs It, and Magnite. 🌟 A big shout out to our speakers: Michael Scott, Courtney Howell, Joe Melaragno, Melissa Wasserman, Justin Evans, Caryn Banchek, and Aubriana Lopez. 🌟 Finally, thank you to everyone who attended to make this week a resounding success! #AWNewYork24 #AdvertisingWeek #CTV
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Samsung Ads' Karl Meyer recently participated in a panel at the Amagi FAST Conference in Los Angeles. The session, 𝘛𝘝 𝘈𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴 𝘏𝘢𝘷𝘦 𝘚𝘩𝘪𝘧𝘵𝘦𝘥 𝘵𝘰 𝘍𝘈𝘚𝘛: 𝘓𝘦𝘢𝘳𝘯 𝘞𝘩𝘢𝘵 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘦𝘳𝘴 𝘌𝘹𝘱𝘦𝘤𝘵 𝘧𝘳𝘰𝘮 𝘚𝘶𝘱𝘱𝘭𝘺 𝘗𝘢𝘳𝘵𝘯𝘦𝘳𝘴, explored how the ad industry is evolving as audiences move from linear TV to FAST channels. Thank you James Smith for moderating and to everyone that attended! #AmagiFAST #SamsungAds #FASTChannels
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Don’t miss Parks Associates' Future of Video panel TOMORROW on the rising impact of Advertising-Based Video On Demand (AVOD) and its new revenue streams for content creators and distributors. Learn top strategies, data-driven ad optimization, and emerging trends shaping the future of streaming from Justin Fromm, Head of Insights, North America, Samsung Ads, Patrick Ferguson, Head of Global Product & B2C Ops (TiVo Platform), Xperi Inc., Scott Levine, Chief Product Officer, Brightcove, Mark Moeder, President, Media Division, SymphonyAI, John Turner, Vice President of Content, FloSports, and moderator Jennifer Kent, Ph.D., Vice President, Research, Parks Associates. https://lnkd.in/et2tpDdz #FutureVideo24 #AVOD #Streaming
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We're here in San Diego at Performance-Driven Marketing Institute (PDMI) to explore the future of FAST channels and discover how performance marketers can tap into this growing space. Join KAITLIN (GRIFFIN) STEBBINS, Samsung Ads, Jason Mezic, Paramount/Pluto TV, Chris Pizzurro, Leap Media Group LLC/RVTV, and with moderator Chris Foster, Modern Postcard TODAY for a discussion on what's next for FAST channels and how can performance brands find their way to success. #PDMIWest #FASTchannels #PerformanceMarketing
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🎙 Tune into the latest Marketecture Media podcast featuring Travis Howe, Samsung Global Vice President, Head of New Product Solutions, to learn how we're leveraging our ecosystem of smart devices to deliver targeted advertising across 72 million U.S. smart TVs. Travis explains: “As we look forward in 2025, those lower funnel solutions connected with our upper funnel solutions is really going to be the answer for delivering brand engagement…for advertisers, it delivers on the promise of connected TV which is how do we sit at the intersection very uniquely between linear and digital.” Discover how our data solutions optimize reach and performance for brands at every stage of the customer journey in the full episode: https://lnkd.in/gmU2Haj2 #SamsungAds #CTV #Streaming
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Join us tomorrow at 2:50 PM ET at Advertising Week NY for a dynamic panel on how data is reshaping the future of streaming TV advertising. Moderated by Kerry Flynn from Axios, Michael Scott, Vice President, Head of Ad Sales & Operations at Samsung Ads, will be joined by other industry leaders Jill Steinhauser, SVP, Ad Sales Revenue and Planning at Warner Bros. Discovery, Michael Laband, SVP, Platform Revenue at Magnite, and Sean Muzzy, Global President of KINESSO, in an insightful conversation that will explore strategies to leverage data for better ad performance in CTV environments. #AdvertisingWeek #CTV #AWNewYork24
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Advertising Week New York is here! Tomorrow, join Courtney Howell and Justin Evans at the Beet.TV Leadership Summit hosted by dentsu. 📌 9:45 AM ET | The Future of Streaming – Innovation, AI and the Viewing Experience Courtney Howell, Head of Agency Development, Samsung Ads, Brad Stockton, EVP, Head of U.S. Media Investment Solutions, Dentsu, and moderator Julian Zilberbrand, CEO, Ivey Milton Consultants 📌 10:00 AM ET | Data, Identity and Personalization in the Evolving CTV Landscape Justin Evans, Head of Insights & Analytics, Samsung Ads, Celeste Castle, EVP, Head of Research and Measurement, Dentsu, Shenan Reed, Global Chief Media Officer, General Motors, and moderator Julian Zilberbrand, CEO, Ivey Milton Consultants Learn more about these innovative sessions: https://lnkd.in/gx99ks-F #AWNewYork24 #AdvertisingWeek #CTV
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We're looking forward to Caryn Banchek's and Melissa Wasserman's panels in the The Female Quotient Quotient #EqualityLounge at Advertising Week NY next week: 📌 Wed, Oct 9 9:30AM - 10AM ET: 𝘈𝘥𝘷𝘰𝘤𝘢𝘵𝘪𝘯𝘨 𝘍𝘰𝘳 𝘠𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘢𝘯𝘥 𝘠𝘰𝘶𝘳 𝘕𝘦𝘦𝘥𝘴 𝘖𝘯 𝘠𝘰𝘶𝘳 𝘊𝘢𝘳𝘦𝘦𝘳 𝘑𝘰𝘶𝘳𝘯𝘦𝘺 📌 Wed, Oct 9 11:30AM - 12PM ET: 𝘓𝘢𝘯𝘦 𝘵𝘰 𝘓𝘦𝘨𝘢𝘤𝘺: 𝘓𝘢𝘴𝘵𝘪𝘯𝘨 𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘧𝘦𝘢𝘵𝘶𝘳𝘪𝘯𝘨 Learn how women are changing the narrative at Advertising Week: https://lnkd.in/gxBtvjY8 #WomenInAdvertising #AdvertisingWeek #AWNewYork24
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We're looking forward to one of our upcoming sessions in the Female Quotient #EqualityLounge at Advertising Week NY! Next week at The Female Quotient's Equality Lounge at Advertising Week NY, Courtney Howell will be joined by Cara Lewis of dentsu, Katie Klein of PHD, Molly Finnerty of Zenith, and Aruna Natarajan of EssenceMediacom for a panel about how setting boundaries can lead to success. 📌 Mon, Oct 7 11:30AM - 12PM ET: 𝘛𝘩𝘦 𝘗𝘰𝘸𝘦𝘳 𝘰𝘧 𝘗𝘳𝘪𝘰𝘳𝘪𝘵𝘪𝘻𝘢𝘵𝘪𝘰𝘯: 𝘏𝘰𝘸 𝘚𝘦𝘵𝘵𝘪𝘯𝘨 𝘉𝘰𝘶𝘯𝘥𝘢𝘳𝘪𝘦𝘴 𝘓𝘦𝘢𝘥𝘴 𝘵𝘰 𝘚𝘶𝘤𝘤𝘦𝘴𝘴 Learn how women are changing the narrative at Advertising Week: https://lnkd.in/gxBtvjY8 #WomenInAdvertising #AdvertisingWeek #AWNewYork24