The NEW 🇦🇺📊 H1 2024 Australia State of Viewership Report 📊🇦🇺 is here! This comprehensive report is built off of analysis of over 3 billion hours of linear and streaming to bring you the insights you need to find and reach your audiences. Want a taste? Linear reach just hit a three year low 😱. Download now to see more of the latest data to inform your holiday campaigns: https://lnkd.in/gU3bk2Ur #SambaTVInsights #Australia #TVData #Linear #Streaming #AdvertisingStrategy
Samba TV
Technology, Information and Internet
San Francisco, California 24,398 followers
We create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience.
About us
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
- Website
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http://samba.tv
External link for Samba TV
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Connected TV, OTT, Smart TV, Automatic Content Recognition (ACR), Interactive TV, Social TV, Addressable TV Advertising, Ad Detection, Mobile Ad SDK, Ad Mediation, Mobile Display Ads, Mobile Video Ads, Smart TV Advertising, Multiscreen Advertising, and TV Analytics
Locations
Employees at Samba TV
Updates
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Last night, VP Kamala Harris and Governor Tim Walz sat down with Dana Bash of CNN for their first official interview. Of the swing states, Arizona over-indexed on viewership by the largest amount (+28%) compared to the rest of the country. Michigan, Nevada, and Pennsylvania also over-indexed while Wisconsin, Georgia, and North Carolina under-indexed. Looking to target voters in these key states? Find out how to reach them in real-time: https://lnkd.in/gxgciAqT #SambaTVInsights #KamalaHarris #TimWalz #DonaldTrump #JDVance #PoliticalAdvertising #Election2024 #TV
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This week's 🍿 Samba TV Weekly Wrap 🍿 is out and shows how Netflix is tapping into big-ticket originals, crime, multi-season dramas, and family-friendly animation to dominate the charts. Read more in Yahoo via TheWrap by Samba TV Head of R&D Cole Strain 👉 : https://lnkd.in/gAz_i-DF #SambaTVInsights #SambaTVWeeklyWrap #TVData #streaming
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Mark your calendars 🗓 ✅ to join us next week (Sept. 5th) for a deep dive into the latest trends from our analysis of over 📺 45 billion hours 📺 of linear and streaming TV. With streaming consumption at a record high (up 40% YoY in H1’24 📈 ) and the rise in ad-supported tiers across major streaming platforms, advertisers have a golden opportunity to reach consumers. Sign up to hear from our experts on how to tap into key strategies to reach your audiences this holiday season 👉 : https://hubs.ly/Q02N4-Fg0 #SambaTVInsights #Webinar #TVData #AdvertisingStrategies
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The NEW 🇬🇧📊 H1 2024 UK State of Viewership Report 📊🇬🇧 is here! Download now to check out key insights from over 9 billion hours of linear and streaming analysis 👉 : bit.ly/H124UKSOVR_LI #SambaTVInsights #TVdata #UnitedKingdom #LinearTV #Streaming
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We're thrilled to be shortlisted as an AI innovator in this year's AdExchanger Awards 🏆 ! Learn more about the award recognizing our Samba AI suite of solutions that provide a real-time, second-by-second understanding of everything seen on the screen 👉 : https://lnkd.in/eisy_8mh #SambaAI #AI #generativeAI #TVtargeting #TVdata
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Samba TV reposted this
Samba TV has released new data on the top 10 advertisers in terms of U.S. linear and OTT reach during the Olympics. “Paris 2024 was a major television event and a huge draw for audiences, as well as a windfall for advertisers and NBCUniversal,” Ashwin Navin, CEO of Samba TV, said in a statement, adding, “The Olympics added new viewers every single day, showing that the games benefited from all the social media buzz and gave advertisers plenty of reach over the multi-week event.” According to the tech company, brands such as Toyota Motor Corporation, Nike, and Apple won big during the Games. Check out the other brands who made the list 👇 https://adweek.it/3WQyA20
These 10 Advertisers Won the Olympics for TV and Streaming
adweek.com
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Our 🏅📺 Paris 2024 Olympics Report 📺🏅 is HERE! With all events available to stream on Peacock as a complement to the NBC broadcast, how was viewership impacted? Download now to see trends on how viewers engaged with the games, including: 💥 How viewership of the games stacked up against Beijing 2022 and Tokyo 2020 💥 Which days and events drew the largest audiences in the U.S., U.K., and Australia 💥 What brands served the most TV ad impressions 💥 When people across the globe were most likely to tune in Download now 👉 : https://lnkd.in/g6ad-8HK #SambaTVInsights #Olympics #Olympics2024Paris #TVMeasurement #TVData #WomensSports
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📌 🗓 Join us for IAB's "State of Data Webinar: The Road to Defining Media Measurement" featuring Samba TV's VP, Head of R&D Cole Strain! Tune in August 22nd from 1-2pm EST to hear from industry leaders, including Comscore, Inc.'s Chief Research Officer Michael Vinson, PhD, IAB's Chief Strategy Officer Pam Zucker, and IAB's VP of Measurement, Addressability and Data Center Angelina Eng, on the important efforts shaping media measurement standards. 👉Register here: https://lnkd.in/gk5mW2jU
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💥 Out now 💥 ! Our H1 2024 U.S. State of Viewership Report 📊 is LIVE and features fascinating insights from more than 45 billion hours of linear and streaming. As our industry gears up for a massive election season, we’re reflecting back on the changes and advancements we’ve seen so far in 2024, including AI disrupting the TV data industry 🔥, OTT viewership hitting a record high 📈, women’s sports reaching new heights 🏀, and streamers optimizing release schedules to fight against churn 🗓️. "The rise of ad-supported streaming and the decline of linear TV illustrate a pivotal shift in how audiences consume content. Smart marketers are capitalizing on these changes, leveraging advanced targeting capabilities to reach consumers across screens with incrementality. This is an exciting time for advertisers to explore the full potential of omniscreen engagement and story-telling, driving both impact and innovation." - Samba TV CEO and Co-founder Ashwin Navin Download now 👉 : https://hubs.ly/Q02KvFmJ0 #CTV #Linear #CTVAdvertising #TVMeasurement #TVTargeting #AdStrategy #TVViewership
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