The Future of Media is coming to Manchester for the first time 🎟 ! Join the Samba TV team Thursday at this inaugural event where our VP of International Customer Success, Jay Fowdar, will dive into opportunities in the evolving TV landscape alongside Direct Line Group's Sam Taylor, Channel 4's Ewan Douglas, Sky Media UK's Amy Taylor, and TheZoo.London : The Consultant Collective's Rachel Forde. Check out the full agenda here 👉: https://lnkd.in/eTUgyJ39 #FOMM #FutureofMedia #UKAdvertising
Samba TV
Technology, Information and Internet
San Francisco, California 25,108 followers
We create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience.
About us
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
- Website
-
http://samba.tv
External link for Samba TV
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Connected TV, OTT, Smart TV, Automatic Content Recognition (ACR), Interactive TV, Social TV, Addressable TV Advertising, Ad Detection, Mobile Ad SDK, Ad Mediation, Mobile Display Ads, Mobile Video Ads, Smart TV Advertising, Multiscreen Advertising, and TV Analytics
Locations
Employees at Samba TV
Updates
-
Political campaigns are ramping up spend as they enter the final stretch to Election Day. FreeWheel and Samba TV are helping these campaigns reach not only broad audiences, but select groups with targeted messaging. Take it from FreeWheel's Eric Davis for Beet.TV: “ACR data is very important for political buyers, and they’re now able to tap into Samba’s political audiences on both a local and national level for their campaigns in as little as 24 hours. Speed of activation is critical for these buyers to get live in-market as soon as possible. The advertisers are also able to message voters after a big news story or a recent debate.” Watch the full segment here: https://lnkd.in/eZEkuJjN #PoliticalAdvertising #Election2024 #Trump #Harris
Partnership With Samba TV Offers Better Ad Targeting as Election Nears: FreeWheel’s Eric Davis
https://www.beet.tv
-
The presidential election is less than two months away ⏳ and, without another debate in the cards to earn face time with audiences, the candidates need to rely on their advertising more than ever to engage voters 🎯 . “Surprisingly... we’re seeing some crucial voting blocs under-exposed,” says Ashwin Navin, co-founder and CEO of Samba TV. “Media agencies working for the political campaigns have a real opportunity to leverage data for real-time targeting to reach the swing voters more effectively.” Read more about how the candidates are succeeding (or not) with key voter segments in this Wayne Friedman MediaPost piece: https://lnkd.in/g8PMY_-X #SambaTVInsights #Election #Harris #Trump #PoliticalAdvertising
Independent Political TV Viewers: Can Harris, Trump Campaigns Find Them?
mediapost.com
-
On the heels of a pivotal debate and only eight weeks until Election Day ⏳, the clock is ticking for political advertisers to target and reach voters. The new 2024 Election: Guide to Political Advertising is out NOW to advise campaign strategy with key insights, including: ⭕ Who is seeing linear and streaming ads from Harris and Trump’s campaigns 🔵 Which swing states are less exposed to candidate advertising ⭕ What impact Harris joining the race had on drawing new audiences to watch the presidential debate 🔵 How the candidates are faring with their targeting to diverse audience s ⭕ What programs households in battleground states are watching and where they are getting their news Download now 👉 : https://bit.ly/24PolAd_LI #SambaTVInsights #TVdata #PoliticalAdvertising #Election2024 #KamalaHarris #DonaldTrump
-
Thank you, Lauren Dawber (Small), for sharing the stage with us at IAB Australia Measure-Up yesterday to talk abut how Samba TV’s data helped Optus achieve incrementality. “Being able to quantify the lift (actually having that cost for incremental household) and being able to look at what we would have missed out on - that was a data point we didn’t have before that we have now. It forms a great baseline as we move into the future.” - Optus Senior Director of Media, Operations, and Performance Lauren Dawber (Small) We ❤️ to talk data! #IABMeasureUp #Incrementality #TotalTV #Australia
-
Last night's debate between Vice President Kamala Harris and former President Donald Trump drew 28.3M US households to watch 👀 - that's second only to the Super Bowl in 2024 viewership 😱 ! Furthermore, 53% of last night's viewership fully skipped the last debate with President Biden and Trump to instead watch this one. “Now it is imperative for each presidential campaign and the hundreds of regional and local campaigns to seize the momentum with earned and paid media on social, linear television, streaming and digital platforms where consumers are focused for hours every day.” - Samba TV Co-founder and CEO Ashwin Navin Want to find out how, head here now 👉 : https://lnkd.in/gxgciAqT #SambaTVInsights #DonaldTrumpandKamalaHarris #HarrisWalz2024 #Trump2024Vance #politicaladvertising
Political Solutions
samba.tv
-
📣 Big news today as FreeWheel has selected Samba TV as its premier ACR partner! Fresh from last night's presidential debate, hear from the execs on why this news is key: "Our partnership with FreeWheel allows advertisers the ability to combine high-quality, biddable media with real-time targeting precision across TV, streaming, and digital platforms to connect with audiences who are consuming media in new and diverse ways. This is a crucial strategy to reach the entire electorate efficiently in one of the most pivotal elections in history.” - Samba TV Co-founder and CEO Ashwin Navin. “With the elections less than two months away, this new offering is a valuable asset for our clients who are looking to quickly and accurately retarget viewers in a privacy-centric way, such as after a debate or breaking news.” - FreeWheel CRO Katy Loria. Read more from TVNewsCheck 👉 : https://lnkd.in/g8A7U9vq #ACR #TVData #PoliticalAdvertising #RealTimeData
FreeWheel Integrates Samba TV’s ACR Data for Campaign Targeting
nexttv.com
-
Mark your calendars ✏ 🗓 to join Yasmin Sanders, Lauren Dawber (Small), and moderator Dan Robins next week at IAB MeasureUp! The three industry leaders will be lifting the curtain on how Optus enriched its audience strategy and expanded reach by leveraging Samba TV's ACR data. Register now 👉 : https://lnkd.in/gs-CksW3 #IABMeasureUp2024 #MeasureUp #Australia #TV #AdvertisingStrategy #Targeting
-
The NEW 🇦🇺📊 H1 2024 Australia State of Viewership Report 📊🇦🇺 is here! This comprehensive report is built off of analysis of over 3 billion hours of linear and streaming to bring you the insights you need to find and reach your audiences. Want a taste? Linear reach just hit a three year low 😱. Download now to see more of the latest data to inform your holiday campaigns: https://lnkd.in/gU3bk2Ur #SambaTVInsights #Australia #TVData #Linear #Streaming #AdvertisingStrategy
-
Last night, VP Kamala Harris and Governor Tim Walz sat down with Dana Bash of CNN for their first official interview. Of the swing states, Arizona over-indexed on viewership by the largest amount (+28%) compared to the rest of the country. Michigan, Nevada, and Pennsylvania also over-indexed while Wisconsin, Georgia, and North Carolina under-indexed. Looking to target voters in these key states? Find out how to reach them in real-time: https://lnkd.in/gxgciAqT #SambaTVInsights #KamalaHarris #TimWalz #DonaldTrump #JDVance #PoliticalAdvertising #Election2024 #TV