RTL AdAlliance

🇫🇷 Adtech in France 🇫🇷 It is great to see that smartclip’s adtech offering is now expanding to the local French market. In order to support the French TV industry with smartclip’s innovative product suite and solutions, we at RTL AdAlliance have hired a specialised local team made up of Emilie Brulebeaux, Christophe Philip and Marina Kunthea to help with meeting the needs. 🎉 Let’s celebrate this milestone together! #France #adtech #smartclip #advertising #teamwork

🏅 NBCUniversal's Olympic Triumph: Record-Breaking Viewership! NBCUniversal's presentation of the 2024 Paris Olympics has set a new benchmark in the media landscape, captivating a staggering 30.6 million viewers across their platforms. This milestone underscores the enduring unifying power of the Games, both for viewers and brands alike. 🌐 Advertising Goldmine: Transformative Results! The Paris Olympics showcased the power of comprehensive, cross-platform advertising. Total Audience Delivery (TAD) hit 30.6 million, up 82% from Tokyo, with NBC extending its streak as primetime's No. 1 show for 152 consecutive Summer Olympics nights. This massive scale and high engagement delivered transformational results for advertising partners, driving greater ad attention, message recall, and increased purchase intent. With record-breaking advertising revenue, the Paris Olympics proved to be a monumental success for brands. 🤝 Inclusive Excellence: Accessible Paralympic Coverage! NBCUniversal is also enhancing accessibility for its coverage of the Paris 2024 Paralympic Games, making it more inclusive for viewers of all abilities. For the first time, all coverage on their platforms will feature extensive audio description services for viewers who are blind or visually impaired. Enhanced closed captioning will be available for all Paralympic events, and improved digital content accessibility. This commitment to inclusivity underscores NBCUniversal's dedication to delivering the excitement of the Paralympics to a broader audience. #Paris2024 #NBCUniversal #Advertising #Olympics #Accessibility #Paralympics

💡 „The more knowledge we possess, the better AI performs.” – Franck Litewka, Senior Director Strategy and M&A of RTL Ad Alliance In the interview, Franck talks about his view on AI and the risks and benefits that arise from its use, especially for journalism and media planning. According to him, the primary risk affects the creative industry while simultaneously enhancing creativity. Furthermore, he talks about five rules that Bertelsmann has implemented for the use of its AI.  Thank you to the International Advertising Association - Benelux Chapter for this interview. #advertising #IAA #RTLAdAlliance #PartofRTL

🎮 Introducing the new Smart Audience: Serious Gamer! Looking to target gaming enthusiasts and professional gamers in your ATV, CTV, and online video campaigns? Discover RTL AdAlliance's latest persona, the Serious Gamer – deeply immersed in the gaming world, dedicating significant time and effort to mastering complex game mechanics and strategies. Serious Gamers also enjoy the challenge of competing against other players, collaborating with teammates, and climbing the ranks in competitive play. Ready to engage with the most dedicated gaming enthusiasts out there? Reach out to David Broich for more! #SmartAudience #Affinity #TV #ATV #CTV #video #Marketing #Campaigns #Media #Advertising #SeriousGamer #Gaming

🌱 🏆 Congrats to RTL Deutschland for receiving the prestigious 'green motion' label for its 2023 fundraiser TV show supporting Stiftung RTL Wir helfen Kindern e.V.! 📺 Every November, the 24-hour fundraiser show hosted by RTL Deutschland raises funds for the charity supporting children. To make a collective impact, it brings together donors, celebrities, and media partners. 🌟 Prominent personalities like Steffi Graf, Jogi Löw, and Queen Silvia of Sweden have already supported this significant cause. Joey Kelley, a German sports enthusiast, organizes an annual fitness challenge raising substantial funds. 🤝 Over the past 28 years, the charity has supported projects globally, helping vulnerable children with food, water, education, medical care and more. 💰 Since its beginning, the charity raised more than €287 million to provide lasting help to hundreds of thousands of children in Germany and abroad. 🔎 Find out more: https://lnkd.in/eF5Ftq9p #MakingADifference #Children #RTLStiftung Photo credit TV studio: RTL/Guido Engels, photo credit Joey Kelly: RTL/Thomas Stachelhaus.

🌟 We had the pleasure of speaking with Frank Vogel, Managing Director for AdAlliance Germany 🎤 He highlights the ongoing debate about whether the younger audience is still interested in television, especially in today`s media landscape. Frank believes TV is currently undergoing a transformation. In five years, we won't be discussing linear or addressable TV but simply "big screen video." For Frank, that’s the future. Thank you, Frank, for your valuable insights! 🙌 We’re excited to see, that television can still create a unique fascination. #MediaInnovation #CannesLions #RTLAdAlliance #future #BigScreen #TV

🌟Two-time Super-Bowl champion on creativity We had the privilege to interview Justin Reid of the Kansas City Chief 🎤 For Justin, creativity involves finding a new point of view on a long-standing idea. Being genuine in the delivery of the message is especially important. He emphasizes that everyone has their unique strengths that enable them to be creative. #MediaInnovation # CannesLions #DigitalAdvertising #RTLAdAlliance #creativity #future

📺 Big Screen, Big Impact! 🌟   In a world where digital advertising is becoming increasingly complex, one thing remains clear: the Big Screen is still the champion. Why? Because TV is more than just a device—it's an experience.  RTL AdAlliance shares with you their strategy on how we make ”the Best of the Big Screen”:  🔥 Stephane Coruble, CEO of RTL AdAlliance, explains our 3 strategic pillars and emphasizes, that our mission is to connect global brands with European audiences through high-quality content.    📣 Vittoria Calderara, Portfolio Marketing Lead at RTL AdAlliance dives into how RTL AdAlliance collaborates with major local and international screen champions.   💥 But we are only at the beginning, as Franck Litewka, Senior Director of Strategy at RTL AdAlliance mentions, and he presents the first steps we've taken to make your lives easier.  #RTLAdAlliance #BigScreen #Advertising #Marketing #TV  

🌟 Insights from Frédéric de Vincelles on the Future of Sports Streaming 🌟 We had the pleasure of speaking with Frédéric de Vincelles, Managing Director of Programmes in charge of Platforms and Sport at GROUPE M6 🎤 Frédéric emphasized that sports are becoming essential for streaming platforms, including AVOD models. He also highlighted the rising significance of investing in niche and female sports, which are proving to be the next big opportunity in sports media. Thank you, Frédéric, for your valuable insights! 🙌 We’re excited to see how these trends will shape the future of sports content. #SportsStreaming #AVOD #FemaleSports #Paris2024 #MediaInnovation #RTLBeach

Exciting news from the RTL Group! 🚀 We’re thrilled to share the impressive interim results of the RTL Group for the first half of 2024, reflecting significant growth in our streaming business and major creative successes. RTL AdAlliance is proud to be part of this dynamic journey. Find out more about the latest #RTLresults ➡ https://lnkd.in/escN25Dm #RTLAdAlliance #Streaming #Innovation #Media #Advertising #Growth #PartofRTL