Save the date for our 2025 Virtual Business Development Conference, Monday (2/24)-Friday (2/28) 2025 - 12:00pm-1:30pm ET each day. We're finalizing marketer and agency speakers and putting together some great panels, all aimed at small and mid-sized agencies. Registration will be live in the next few weeks, and in the meantime, here's a 3 Takeaways episode from our VP of Sales, Lee McKnight Jr, featuring our keynote speaker from last year's conference, Julia D. She covers the importance of defining who your agency's services are truly for, why the most successful agencies aren't afraid to turn down work that doesn't align with their vision and goals, and why you have to remain open to different types of opportunities.
RSW/US
Advertising Services
Cincinnati, Ohio 3,263 followers
The most complete and trusted outsourced new business solution for marketing communications firms.
About us
RSW/US started in 2005. We specialize in working with clients across the entire range of the marketing services industry, including full-service agencies, PR, media, experiential, video design & production, and MarTech firms. Our focus is setting you up with great meetings and helping you get to close. Our success is fueled by our belief in a complementary mix of human drive and intelligence, coupled with a consistently updated tech stack. We represent our clients in a value-driven way with every prospect touchpoint. RSW/US is a proven outsourced option, with clients across the United States and Canada. Each program provides a tenured new business director, strategically targeted prospecting lists, marketing support, and consulting.
- Website
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http://www.rswus.com
External link for RSW/US
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Cincinnati, Ohio
- Type
- Privately Held
- Founded
- 2005
- Specialties
- New business development, Agency New Business, Lead Generation, New Business Director, Sales, Customized List Building, and Unique Selling Proposition
Locations
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Primary
2150 Alpine Place
Cincinnati, Ohio 45206, US
Employees at RSW/US
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Carrie Shoemaker, M.B.A.
Intrigued By What Makes People Vibe and How to Ignite Curiosity I Wanderluster (54 countries) ✈️ 🌏 I Animal Lover 🐾 I Yogi 🧘♀️
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Lee McKnight Jr
VP Sales @ RSW/US |Outsourced Biz Dev for Ad Agencies, PR Firms & MarTech
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Chad Dils
Vice President Strategy and Account Management
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Scott Echols
RSW/US is an outsourced business development company that helps ad agencies, PR firms, & marketing services win more new business.
Updates
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RSW/US reposted this
Our RSW/US New Business Recipe Book is filled with recipes (obviously), but also some great thought leadership pieces! Check out pages 12 & 13 for "3 Reasons Why Referrals Can't Be the Only Item on Your Business Development Menu": https://lnkd.in/gPTeP8_Q #thoughtleadership #newbusiness #referral #businessdevelopment #marketing
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Online tools serve as your trusty spies, uncovering the secrets of rival businesses while you sip your coffee and gather information on your competition using the magic of the internet. Whether you’re a suave James Bond, a crafty Nancy Drew, or an eccentric Austin Powers, put this article in your tool kit from the comfort of your keyboard. Check out High10 Digital's latest blog post and learn how to up your spy game in all the right ways: https://lnkd.in/gMZAZNQU #marketingtools #competition #websiteanalysis #marketingstrategy #datagathering
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Our RSW/US New Business Recipe Book is filled with recipes (obviously), but also some great thought leadership pieces! Check out pages 12 & 13 for "3 Reasons Why Referrals Can't Be the Only Item on Your Business Development Menu": https://lnkd.in/gPTeP8_Q #thoughtleadership #newbusiness #referral #businessdevelopment #marketing
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RSW/US reposted this
Identifying your competition involves understanding the four key types: direct, indirect, replacement, and potential future rivals. We created this matrix to help you define and break down your competition so you can start to build out your competitor matrix! Use the methods outlined in High10 Digital's latest blog to identify and categorize your competitors effectively to complete your matrix and build a plan to dominate them: https://lnkd.in/g_cfKZ6z #competition #digitalmarketing #blog #marketingstrategy
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RSW/US reposted this
62% of agencies in our new report said there were signs of improvement in the first half of 2024. In this new episode of our 3 Takeaways series, we look into the reasons why. For example, takeaway 2 is "Specialized Agencies Are In a Better Position". That doesn't mean all-in on only one vertical, but it does mean your prospects want to see focus, either at the service level or in certain verticals. I break it down in this episode. #businessdevelopment #businessperformance #specialization
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RSW/US reposted this
Things are looking up – at least according to the marketers and agencies we surveyed for our 2024 RSW Mid-Year Progress Report. To download the survey, visit our landing page: https://lnkd.in/gB7t9cjv #2024marketing #marketers #agencies #report #positivity
Things are Looking Up
Mark Sneider on LinkedIn
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62% of agencies in our new report said there were signs of improvement in the first half of 2024. In this new episode of our 3 Takeaways series, we look into the reasons why. For example, takeaway 2 is "Specialized Agencies Are In a Better Position". That doesn't mean all-in on only one vertical, but it does mean your prospects want to see focus, either at the service level or in certain verticals. We break it down in this episode. #businessdevelopment #adagencies #sales
Ad Agency Business Performance so far in '24: 3 Takeaways Ep. 105
https://www.youtube.com/
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Identifying your competition involves understanding the four key types: direct, indirect, replacement, and potential future rivals. We created this matrix to help you define and break down your competition so you can start to build out your competitor matrix! Use the methods outlined in High10 Digital's latest blog to identify and categorize your competitors effectively to complete your matrix and build a plan to dominate them: https://lnkd.in/g_cfKZ6z #competition #digitalmarketing #blog #marketingstrategy
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The next dish in our recipe book series comes from our very own Grace Frye! To view the full ingredients list and instructions, check out page 9 of our RSW/US New Business Recipe Book: https://lnkd.in/gPTeP8_Q #recipebook #newbusiness #food #marketing