Rockerbox

📊 Marketing Mix Modeling (MMM) is back in the spotlight, but this time, it’s not the “holy grail” solution—it’s part of a broader trend pushing us toward unified measurement. With privacy shifts limiting granular tracking, MMM has re-emerged as a valuable tool. However, while MMM provides essential big-picture insights, it’s just one piece of the puzzle. The real power lies in combining MMM with other measurement approaches like Multi-Touch Attribution (MTA) and incrementality testing to create a unified, multi-layered view of marketing performance. Why this shift toward unified measurement? 1️⃣ No Single Approach Captures Everything: MMM is great for understanding aggregate trends, but combining it with a solid data foundation and MTA core gives brands a closer look at touchpoints along the customer journey, while incrementality testing confirms real impact. Each approach fills gaps left by the others. 2️⃣ Adaptability in an Evolving Landscape: The trend toward unified measurement acknowledges that marketing is complex and constantly changing. Unified measurement allows brands to balance immediate feedback with longer-term trends, staying agile without sacrificing strategic insight. 3️⃣ A Balanced View of Performance: By using MMM alongside other tools, brands can triangulate data for a more accurate and comprehensive understanding. This layered approach provides confidence that you’re making decisions based on a well-rounded view, not a single metric. At Rockerbox, we see the growing interest in MMM as part of a larger shift toward integrated measurement strategies. Brands are moving away from “one-size-fits-all” solutions, embracing the benefits of a more unified, nuanced approach to understanding marketing impact. #MMM #UnifiedMeasurement #MarketingMeasurement #Rockerbox #DataDrivenMarketing

🔍 Full Onsite Visibility, Not Just Conversions 🔍 With the Rockerbox Clickstream Dataset, we’re moving beyond conversion-only data to capture the full spectrum of onsite user actions. This means every product view, every scroll, every cart add—even from users who don’t convert. Why does this matter? For brands, it’s a game-changer. Understanding where and why users drop off helps identify friction points and optimize for engagement across the full customer journey, not just the final step. Ready to take a closer look at your site data? Drop us a message to explore what full-funnel visibility can do for your brand. #Clickstream #CustomerJourney #UserBehavior #MarketingOptimization #Rockerbox

🚀 A New Era in Marketing Analytics with Rockerbox’s Clickstream Dataset! 🚀 Our latest blog explores how the Rockerbox Clickstream Dataset goes beyond conversion tracking to capture every onsite user action and gives marketers the tools they need to truly optimize the customer journey. From full visibility into drop-off points to precise attribution and cost-per-session insights, Rockerbox Clickstream helps teams unlock the complete picture of visitor behavior. 📊 Here’s what sets Clickstream apart: -Full Onsite Activity Insight – Understand what drives engagement at every stage, not just conversions. -Granular Attribution – Built-in attribution that ties each session to campaigns, channels, and spend without extra setup. -Actionable Metrics – Track cost-per-session and conversion rates to optimize marketing investments. If you’re ready to make data-driven decisions across the full funnel, read our blog to see how Rockerbox Clickstream brings clarity to every step of the customer journey. Check out the full blog and share your thoughts! 👇 #MarketingAnalytics #CustomerJourney #Attribution #Rockerbox #Clickstream

🎨 User Journey Mapping: The Key to Elevating Creative Strategy 🎨 Understanding how your audience interacts with your brand is no longer a "nice-to-have"—it’s essential. With the complex, multi-channel journeys that consumers take today, relying on generalized strategies or assumptions simply isn’t enough. This is where User Journey Mapping comes in. Mapping each step a user takes across platforms and touchpoints empowers brands to design creatives that speak to the user’s intent at each phase. The results? More relevant messaging, higher engagement, and ultimately, a more connected brand experience. Here’s how brands can leverage user journey mapping to transform creative strategies: -Identify Key Milestones: Recognize moments that matter most for your audience, and deliver creatives that align with their expectations at these points. -Tailor Messaging to Intent: Ensure every piece of creative content reflects the user’s current intent, whether they're discovering, considering, or ready to convert. -Refine with Real-Time Data: Use tools like Rockerbox to track and optimize each step, ensuring your strategies evolve with the customer’s journey. By grounding creative strategy in the user journey, marketers can turn insight into impact, building stronger brand connections and driving performance like never before. How is your team using user journey mapping to shape your creative approach? Share your insights in the comments! (And if you want more, William Burghes shared his POV in our recent blog: https://lnkd.in/gWQRniRt) #CreativeStrategy #UserJourneyMapping #Marketing #Rockerbox #AdTech #CustomerExperience

🎄 The holiday season is one of the most critical times for marketers—and testing is the key to making sure your campaigns deliver results when it matters most. Why is testing so essential right now? 1️⃣ Identify What Works Early: Testing ahead of the holiday rush gives you a head start on knowing which creatives, channels, and messaging resonate best with your audience. This way, you’re not making last-minute guesses but acting on real insights. 2️⃣ Optimize Ad Spend in Real-Time: As ad costs rise in Q4, testing helps ensure that every dollar counts. Quickly adjust budgets based on what’s performing well, and maximize ROI throughout the entire holiday period. 3️⃣ Adapt to Changing Consumer Behavior: This year, trends and buying patterns are more unpredictable than ever. Testing lets you keep a pulse on what’s connecting with customers and adapt to shifts in behavior as they happen. 4️⃣ Build a Strong Foundation for Next Year: The data and insights you gather during the holiday season become valuable learnings for future campaigns. Testing now helps you enter the new year with a refined playbook based on proven strategies. At Rockerbox, we work with brands to make testing a seamless part of their strategy, empowering them to go into the holiday season with confidence and clarity. Ready to elevate your holiday campaigns? #HolidayMarketing #Testing #DataDrivenMarketing #Rockerbox #MarketingOptimization

🚀 We’re thrilled to announce the launch of the Rockerbox Clickstream Dataset! 🚀 Marketers today need access to more than just conversion data. To truly understand and optimize the full customer journey, marketers need visibility into every onsite action—from the first visit to final purchase and everything in between. Our new Clickstream Dataset unlocks complete, log-level visibility into user interactions on your site, whether they convert or not. 🎯 This powerful dataset: -Captures all user actions across the funnel, helping identify where users hesitate or drop off -Provides granular attribution by linking each session back to specific channels, campaigns, and creatives -Integrates seamlessly with Rockerbox’s MTA and Spend reports, making cost-per-visit and conversion insights accessible to everyone on your team With the Clickstream Dataset, you’ll have a single, structured view of onsite engagement, enabling smarter decisions across every touchpoint. Ready to optimize every step of your customer journey? Reach out to learn how Rockerbox Clickstream can help. #marketinganalytics #attribution #Rockerbox #Clickstream #productlaunch #customerjourney

🔍 Why you need to move beyond GA... These days, the customer journey spans channels, devices, and even offline interactions, marketers need more than click-based metrics to understand what’s truly driving results. That’s why Rockerbox stands apart. Unlike Google Analytics, which focuses primarily on Google-owned and UTM-tracked platforms, Rockerbox centralizes data from 200+ online and offline sources—from Facebook and TikTok to call centers and CTV. Our unsampled, view- and click-based data ensures that every touchpoint in the journey is accounted for, offering insights that are deeper, more accurate, and fully customizable. Here’s how Rockerbox fills the gaps: 💡 True Multi-Touch Attribution: Understand the impact of each channel—whether it’s an ad view or a click—on the path to conversion. 📊 Unsampled Data: No sampling, ever. Rockerbox gives you a 100% accurate picture, regardless of dataset size. 🔗 Offline Attribution: Track direct mail, call centers, and in-store purchases alongside digital channels for a complete view of marketing impact. 🤖 Advanced Identity Resolution: From mobile to desktop and everything in between, Rockerbox connects cross-device interactions for a cohesive, privacy-compliant customer view. When every touchpoint counts, Rockerbox delivers the comprehensive insights marketers need to make informed, data-driven decisions. Say goodbye to last-click limitations and incomplete reports—say hello to Rockerbox. #MarketingMeasurement #MultiTouchAttribution #DataDriven #Rockerbox #GoogleAnalytics #ThoughtLeadership #MarketingTechnology #CustomerJourney

🌟 Join us at Beauty Connect for a deep dive into The Power of Social Listening: Using Data for Customer Understanding! 🌟 TODAY (October 29) at 4:50 PM PT, our very own Kelsey Kearns, Head of Customer Success, will be moderating a session that explores how brands can harness social listening data to better understand and engage their audiences. From capturing insights to driving strategy, this discussion will spotlight the role of data in shaping meaningful customer connections. If you're at Beauty Connect, don’t miss this chance to hear from industry experts and uncover new ways to leverage data for customer understanding. See you there! ✨ #BeautyConnectLA #SocialListening #DataDrivenMarketing #CustomerSuccess #Rockerbox

✨ Exciting week ahead at Beauty Connect in LA! ✨ Rockerbox is thrilled to join industry leaders at Beauty Connect, where we’ll be diving into the latest trends in beauty marketing and measurement. Our team will be on-site to connect with innovative brands and showcase how Rockerbox’s Unified Measurement platform empowers beauty marketers to truly understand the impact of their media investments—from top to bottom of the funnel. Kelsey Kearns is leading a roundtable chat on Social Listening tomorrow at 4:50p PT in the Main Stage area- be sure to register to join if you're at the event! Whether you're focused on optimizing performance, exploring data-driven strategies, or navigating the evolving measurement landscape, we’d love to connect. Stop by to chat with us, or reach out to set up a time! See you there, #BeautyConnectLA!

Struggling to measure the impact of your affiliate marketing efforts? William Burghes is on the Rockerbox blog breaking down the key challenges and offering actionable strategies to overcome them. Key learnings from Will: 🔍 Tracking inconsistencies across platforms make measurement tricky. 🔗 Attribution complexity grows in multi-channel environments. 📊 Align KPIs with attribution models for clearer performance insights. ✨ Leverage Multi-Touch Attribution (MTA) for better tracking. 🛠️ Ensure data consistency across all platforms. Ready to optimize your affiliate program? Check out the full post on the blog. #AffiliateMarketing #Attribution #MTA #MarketingMeasurement